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Hollywood TV Network Marketing
Emerging tactics and strategies in digital marketing and advertising by TV Studios, TV Networks, Cable, etc
Curated by JohnEaton2012
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Nielsen Now Measuring Twitter's Influence on TV Shows - The Content Standard

Nielsen Now Measuring Twitter's Influence on TV Shows - The Content Standard | Hollywood TV Network Marketing | Scoop.it
Nielsen Now Measuring Twitter's Influence on TV Shows The Content Standard Nielsen, the leading global information and measurement company that provides market research, insights and data about what people watch and buy, is now including Twitter as...
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Cameron Olthuis VP at CBS Interactive | Search & Social for Startups

TechZulu is excited to invite you to a fireside chat with Cameron Olthuis, VP of Search and Social Strategies at CBS Interactive ...youtube.com
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3 On Your Side: Protecting Your Social Media Accounts From Hackers - CBS Local

3 On Your Side: Protecting Your Social Media Accounts From Hackers - CBS Local | Hollywood TV Network Marketing | Scoop.it
See on Scoop.it - News from the MARKET!!!! CBS Local 3 On Your Side: Protecting Your Social Media Accounts From Hackers CBS Local PHILADELPHIA (CBS) – Is your Facebook password the same as th...
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Ad of the Week: Warner Brothers’ Ad for “Jack the Giant Slayer” Makes Monstrously Good Use of Rich Media - TheInternetVision.com

Ad of the Week: Warner Brothers’ Ad for “Jack the Giant Slayer” Makes Monstrously Good Use of Rich Media - TheInternetVision.com | Hollywood TV Network Marketing | Scoop.it
Yahoo! Advertising Blog RSS >>  From punching giants to fast-growing beanstalks, interactive ad on Yahoo!
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With Help From Watchwith, Fox Syncs Social TV Content With ...

With Help From Watchwith, Fox Syncs Social TV Content With ... | Hollywood TV Network Marketing | Scoop.it
Fox already had its own series of second-screen apps for mobile devices, called Fox Now. Using Watchwith technology, those apps allowed users to sync up their..
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4 Examples of How to Target Facebook Content to Unique Fan Demographics

4 Examples of How to Target Facebook Content to Unique Fan Demographics | Hollywood TV Network Marketing | Scoop.it
Written by Jim Lupkin and Donna Newman of Summa Social ...
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Social Media Ecosystems Rapidly Changing - What You Need to Know

Social Media Ecosystems Rapidly Changing - What You Need to Know | Hollywood TV Network Marketing | Scoop.it

Jeff Bullas has posted infographs that have the latest facts, figures and statistics to help keep you on top of the rapidly changing social media ecosystems.

 

Exerpt:

 

"Social media is no longer just about Facebook. Social media is splintering and fragmenting as more users find increased activity about their interests and passions residing on other social networks, such as Pinterest, Instagram and Twitter".

 

Through the rapid rise of smart phones and mobile platforms globally such as tablets led by the surging iPad, the way we use and view media is changing business and marketing.

 

Maintaining your business marketing momentum on a social web requires constant updates to identify and understand how and why users are using social networks.

 

These infographs have the latest facts, figures and statistics to help keep you on top of the rapidly changing social media ecosystems.

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

See article and infographics here: [http://bit.ly/O2JXgZ]


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The Inevitable Disruption of Television

The Inevitable Disruption of Television | Hollywood TV Network Marketing | Scoop.it
Cable's customers are some of America's least-satisfied, and are ready to run.
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Have hotel loyalty programs overstayed their welcome? | Chris Reed on Partnership Marketing | Brand Republic blogs

Have hotel loyalty programs overstayed their welcome? | Chris Reed on Partnership Marketing | Brand Republic blogs | Hollywood TV Network Marketing | Scoop.it
54% of loyalty program members in a new study say that they feel so inundated by irrelevant messages and impersonal emails that they’re ready to unsubscribe...
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Alexia Vernon's Influencer Academy

www.InfluencerAcademy.com - Rising female business and community leaders, apply for a seat in Influencer Academy and dial-up your impact.
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comScore at the NewFronts: UbiquiTV is the New Reality

comScore at the NewFronts: UbiquiTV is the New Reality | Hollywood TV Network Marketing | Scoop.it
At the NewFronts, everyone will be looking to decipher the dynamics of this increasingly multi-platform world we live in, where the lines between TV and digital video, and premium and non-premium content, are blurring.
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CBS Interactive Newfronts Presentation Focuses On Web Companions

CBS Interactive Newfronts Presentation Focuses On Web Companions | Hollywood TV Network Marketing | Scoop.it
CBS Interactive's Newfronts event included web companions for 'Elementary' and 'Person of Interest' and web series from GameSpot and CNET. (RT @LeavingEdenShow: CBS uses its existing brands to spinoff web series.
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Fox Syndicates Second Screen to Shazam, Viggle, ConnecTV, and Dijit’s NextGuide. | Social TV Apps - The Future of Multiplatform Television, Transmedia, Social TV, Smart TV and Connected TV | Omnica...

Fox Syndicates Second Screen to Shazam, Viggle, ConnecTV, and Dijit’s NextGuide. | Social TV Apps - The Future of Multiplatform Television, Transmedia, Social TV, Smart TV and Connected TV | Omnica... | Hollywood TV Network Marketing | Scoop.it
US network Fox has linked up with a host of online companies to syndicate its complementary second-screen content which will provide a new digital syndication arrangement that will provide content pre (Fox Syndicates Second Screen to Shazam,...
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How to Maximize the Reach of Your Posts on Social Networks

How to Maximize the Reach of Your Posts on Social Networks | Hollywood TV Network Marketing | Scoop.it

This article and infographic was posted by Ted Nguyen for his blog.

 

Intro:

 

One of the most pressing questions whether you're new to social media or a social media maven is: What's the best way to post information or share content to optimize your reach


Compendium, a content marketing firm conducted a study of more than 200 companies to determine how social media professionals may optimize their engagement with both business-to-business-to-consumer conversations.


What they found is consistent with what Ted Nguyen has experienced and he has demonstrated that he clearly knows what he's doing

Here are some highlights:

 

"My experience in sharing more than 21,000 tweets and Facebook posts to my more than 82,000 Twitter followers and Facebook friends is consistent with the study’s findings"

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**I recommend the hours between 10 a.m. to 1 p.m. (Pacific Time) or 1 to 4 p.m. (Eastern Time) are the best times for Twitter and Facebook to optimize social engagement engagement.

 

**I find that tweets shared earlier in the week do better than those sent later in the week. I also have discovered that Facebook posts do best Wednesday early afternoon.

 

**if you look at Ted's social shares, they run around the clock. he tries his best to engage with people in real time or near real time.

 

 

Selected by Jan Gordon covering: "Curation, Social Business and Beyond" 

 

Read article and see infographic here: [http://bit.ly/VG0xGL]

 

Infographic by DKNewMedia

 

Survey by Compendium


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Social Media Science: How Behavior Impacts Social Media Marketing

Social Media Science: How Behavior Impacts Social Media Marketing | Hollywood TV Network Marketing | Scoop.it
Social Media Marketing Podcast 005: In this episode Ric Dragon shares tips on how businesses can build relationships on social media.
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Internet Evolution - Ron Miller - Data, Not Ads, Will Make Social Networks Profitable

Internet Evolution - Ron Miller - Data, Not Ads, Will Make Social Networks Profitable | Hollywood TV Network Marketing | Scoop.it
As the major social networks struggle to translate their popularity into profit, it's evident that their real value is in data, not serving up targeted ads.
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