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High School Librarian, American International School - Chennai
Curated by Jenn Alevy
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Rescooped by Jenn Alevy from Just Story It! Biz Storytelling
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What do we share online? This is how our brains decide!

What do we share online? This is how our brains decide! | hobbitlibrarianscoops | Scoop.it
Studies show that four basic emotions combine to create our experiences. Here's what that means for the way content is shared online.

Via Karen Dietz
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Karen Dietz's curator insight, March 19, 2014 2:45 PM

What a terrific summary article this is about emotions in marketing. It covers not only why emotions work, the author Courtney Seiter also talks about WHICH emotions get shared and why.


Seiter covers happiness, sadness, fear, plus anger and the types of reactions each creates. I also like the charts and graphics she uses to make her points. 


And what I think is really cool is how she shares recent research from IPA dataBANK who validated -- once again -- that pure emotional content wins out over a combination of rational and emotional.


So check out the article. It is well done. If you want to gain mastery over crafting stories with specific emotional content, then this post will bring a lot of clarity to your work.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Bart van Maanen's curator insight, March 20, 2014 10:58 AM

Interessant artikel over waarom mensen dingen delen via internet. Zowel positieve als negatieve emoties kunnen zorgen voor het virale effect. De woede die Wilde Geert momenteel en regelmatig effectief oproept, helpt om zijn dubieuze boodschap verder te verspreiden. Daar komt waarschijnlijk ook het ontzag vandaan als mensen zeggen: "Hij durft het toch maar te zeggen'. Dat zijn mensen, Nederlanders, die hun verstand overslaan, de emotie gaat voor. MInder mensen dan maar? Dat is een heel ander pleidooi.

Ivon Prefontaine's curator insight, March 20, 2014 12:54 PM

It is an interesting article with neuroscience research involved. It is about the emotional suggestions that our brain makes leading us to share on the Internet. The challenge might be is contributions become Technique and focused on being positive in a contrived way. What does it mean in education?

Rescooped by Jenn Alevy from Design in Education
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Media Literacy, Powerfully: A Model for School Librarian and Classroom Teacher Collaboration — @Peter_Gutierrez Connect the Pop

Media Literacy, Powerfully: A Model for School Librarian and Classroom Teacher Collaboration — @Peter_Gutierrez Connect the Pop | hobbitlibrarianscoops | Scoop.it

"One of the joys of writing articles for any magazine is all the interesting, sometimes inspiring, people you get to meet along the way; often, though, this is barely reflected in the published story, which might include only one or two quotes from such folks. Well, that’s the situation I encountered with SLJ’s February issue, in which I have an article on online media literacy. In the course of my research I ended up getting a lot of great information from Mercer Hall and Patricia Russac, a classroom teacher and Library Director/history teacher at Buckley Country Day School in Roslyn, New York. So much so that I  wanted to share their full and exceedingly thoughtful responses to my queries. So please consider the below “outtakes” or “deleted scenes” from the article, but ones that ended up on the cutting room floor not because of quality but rather simple space constraints. The first part is mostly a forceful rationale for media literacy education (with some helpful links) while the second shows how to implement such goals with all the practical, curricular, project-based learning that Hall and Russac create around MLE. For more – much, much more, actually – I urge you to visit their blog for the American Society for Innovative Design in Education (ASIDE)." - Peter Gutierrez


Via theASIDEblog
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Christine Margocs's curator insight, February 10, 2013 2:36 PM

A program designed for upper elementary to middle school students to teach media literacy.