8 in 10 B2B marketers agree that CRM systems don’t always capture or provide the information needed when they’re trying to close a high-margin deal, says a recent study from Corporate Visions, while the CMO Council finds that few marketers agreeing that their current customer information system acquires and delivers real-time account-related news to the sales organization. At the same time, research from IBM suggests that many CMOs believe that CRM technologies can help them achieve their goals. So what features are most requested by prospective CRM software buyers? Software Advice takes a look in a recent study.
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These tools help sellers and marketers capitalize on social networks in a number of ways that boost their results, enabling them to:
Listen to what customers are saying to discover trends and influencersEngage with stakeholders by participating in meaningful conversationsCollaborate by connecting with colleagues across the enterprise and around the world quickly and easily, benefiting from the collective knowledge of your companyAmplify product messages by stimulating conversations about them in social networksTake action on ideas, recommendations, and opportunities generated by customers in social networksObtain real-time feedback and monitor hot topics to act promptly on concerns or measure the impact of marketing actions
Best Customer Relationship Management Software Tom's Guide CRM centralizes a customer's past orders and interactions the company, so that business representatives engaging with the customer will know the kinds of things that person or business is...
Launched in 2011 with no outside funding, Gupta’s InfoFree is a user friendly and inexpensive online resource that allows sales people and small sized businesses to market to their most relevant audiences by providing unlimited sales leads, mailing lists, business credit reports, e-mail lists, and other relevant databases that connect through a simple, but powerful CRM package for just $49.95 a month. InfoFree now has over 10,000 subscribers and 100,000 users through its freemium model.
“We built our CRM service ourselves. Our customers find CRM packages like Salesforce.com too complicated for their needs. I call it ‘CRM for Dummies’ with 3-4 simple but powerful functions. 90% of our customers didn’t use a CRM, so we asked them what they needed. We want to reach the least common denominator to develop the largest possible market. There are five million small businesses and 20 million sales people, that’s the size of the market we are going after.
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