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2016 year in review: It’s been a bad year for…

2016 year in review: It’s been a bad year for… | A+E | Scoop.it
From Samsung's exploding phones to scrutiny of media agencies and the incoming sugar tax, 2016 was a difficult year for a number of brands and sectors.
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The 20 Most Viral Ads of 2016

The 20 Most Viral Ads of 2016 | A+E | Scoop.it
Christmas, the Olympics/Paralympics and OK Go.Those are three reliable buckets for great advertising, and they all show up in Unruly's new list of the most shared ads of 2016. The top spot on this year's list goes to a Christmas spot; No. 2 was made for the Paralympics; and OK Go put two videos on the list, including one at No. 5.Ads from 10 different countries appearing on this list, Unruly says—the U.K., U.S., Denmark, Egypt, Thailand, Bangladesh, India, Norway, the Philippines and Indonesia. The average runtime for the top 20 videos is 2:49."Video advertising has once again reflected the wants and needs of society and offered a powerful route to escapism for consumers," said Ian Forrester, global vp of insight at Unruly. "From celebrating the extraordinary in Channel 4's 'Superhumans,' offering escapism in Nike's 'The Switch,' exemplifying the best of humanity in videos from 7-Eleven Thailand, Knorr, Facebook and Momondo, offering a 'WTF' moment with Cadbury's 'Aliens,' and challenging traditional gender roles in Ariel's 'Share the Load,' the world's best creatives have drawn strength from uncertain times."Note: Unruly's rankings are based on the number of shares—as opposed to views—that ads on Facebook and YouTube attracted across Facebook and the blogosphere. As such, they are a measure of the ad's online buzz or virality, ranking ads by the volume of active pass-on rather than the passive, paid metric of video viewership.See all 20 ads below. 
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Poor data is costing brands 6% of annual revenue

Poor data is costing brands 6% of annual revenue | A+E | Scoop.it
Around six per cent of annual revenue is being lost as a result of poor quality data, according to new research by Royal Mail.
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10 mistakes businesses and brands make with social media | Search Engine Watch

10 mistakes businesses and brands make with social media | Search Engine Watch | A+E | Scoop.it
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
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Follow This One New Trend, and You Will Be Found Online

Follow This One New Trend, and You Will Be Found Online | A+E | Scoop.it
Web Sites - If you want to help people find and remember your brand online, you need a digital identity that stands out. Harness the availability of hundreds of new domains (thin
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Five most important search marketing news stories of the week | Search Engine Watch

Five most important search marketing news stories of the week | Search Engine Watch | A+E | Scoop.it
Content marketing for 2017; why social media is the preferred channel for product launches; and how to use an Exact Match Domain.
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Mobile traffic and ads dip over the holiday weekend

Mobile traffic and ads dip over the holiday weekend | A+E | Scoop.it
In an analysis of web traffic data for Black Friday, digital market intelligence company SimilarWeb found 20 out of the top 25 retailers showed decreases in mobile web share versus Black Friday 2015, as well as the prior Friday this year.
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2016 year in review: It’s been a good year for…

2016 year in review: It’s been a good year for… | A+E | Scoop.it
From Tesco's comeback to Team GB striking gold at the Rio Olympics, here are five of the biggest marketing success stories from 2016.
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How Programmatic Guaranteed Unlocks the True Potential of Digital Advertising

How Programmatic Guaranteed Unlocks the True Potential of Digital Advertising | A+E | Scoop.it
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11 Examples of Facebook Ads That Actually Work (And Why)

11 Examples of Facebook Ads That Actually Work (And Why) | A+E | Scoop.it
Stellar Facebook ad examples for the two different types of Facebook Ads -- and what makes them effective.
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2016 year in review: The best campaigns (part II)

2016 year in review: The best campaigns (part II) | A+E | Scoop.it
2016 saw the launch of a huge number of marketing campaigns from brands big and small. But who made our list of the best?
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How the Simplest Idea Led to One of the Most Magical Car Commercials Ever

How the Simplest Idea Led to One of the Most Magical Car Commercials Ever | A+E | Scoop.it
  brightcove.createExperiences(); If the script for Volkswagen's "Pink Moon" commercial came across your desk today, would you recognize the brilliance underneath the seemingly mundane plot?
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8 New Stats About Whether Influencer Marketing Campaigns Actually Work

8 New Stats About Whether Influencer Marketing Campaigns Actually Work | A+E | Scoop.it
Whether influencer marketing works can be controversial among brand practitioners.
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Five powerful lead generation and sales prospecting tools for small businesses | Search Engine Watch

Five powerful lead generation and sales prospecting tools for small businesses | Search Engine Watch | A+E | Scoop.it
These five marketing platforms offer small businesses affordable lead generation and sales tools to provide them with some competitive advantage.
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Paid vs. Organic Traffic: Which Generates More (and More Qualified) Leads?

Paid vs. Organic Traffic: Which Generates More (and More Qualified) Leads? | A+E | Scoop.it
Search Engine Marketing - In the debate of paid traffic versus organic traffic, which wins? Is that even the right question to ask? Here are some lessons learned from a recent campaign.
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The Marketing Mix of Small Business Owners [Infographic]

The Marketing Mix of Small Business Owners [Infographic] | A+E | Scoop.it
Marketing Strategy - Some 53% of small business owners say social media is now their main tactic for online marketing, according to recent research from Vistaprint Digital.
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2016 year in review: The best campaigns (part I)

2016 year in review: The best campaigns (part I) | A+E | Scoop.it
2016 saw the launch of a huge number of marketing campaigns from brands big and small. But who made our list of the best?
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7 Timeless Reasons Why & How Content Goes Viral | Search Engine Watch

7 Timeless Reasons Why & How Content Goes Viral | Search Engine Watch | A+E | Scoop.it
So what makes content go viral? And what makes people participate in these phenomena?
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Programmatic Ad-Buying Is Now Available for Social Influencers

Programmatic Ad-Buying Is Now Available for Social Influencers | A+E | Scoop.it
The trends, they are a-changin'. No longer will advertisers, brands or social influencers have to struggle for the greater good of sponsored content.
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3 Ways To Make Visual Marketing Your X-Ray (Computer) Vision

3 Ways To Make Visual Marketing Your X-Ray (Computer) Vision | A+E | Scoop.it
Zap! Old school marketing techniques are lumbering and tottering. Pow! Image recognition is the new superpower for marketers, allowing them to pull out ways people are mentioning and interacting with brands without relying on text search. 
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The Secret to Marketing to Teens: Marketing to Their Values

The Secret to Marketing to Teens: Marketing to Their Values | A+E | Scoop.it
Marketing Strategy - Marketing to teens can be really tough. Your product might be the handiest tool or your service the most practical around... yet, if teens cannot make it a symbo
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Three methods of measuring digital marketing maturity

Three methods of measuring digital marketing maturity | A+E | Scoop.it
Knowing what a seasoned marketing department looks like helps you analyse your digital marketing team’s expertise and hire the right individuals.
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