Hitting Your Sales Target
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The 10 Commandments of DIY Marketing Design

The 10 Commandments of DIY Marketing Design | Hitting Your Sales Target | Scoop.it
Learn how a non-designer can create amazing marketing content following these ten design commandments.
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Is Your B2B Website Working For You or Against You?

Is Your B2B Website Working For You or Against You? | Hitting Your Sales Target | Scoop.it
Is your B2B website helping your marketing or hurting your marketing? Here's a few questions to ask yourself and find out!
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They are not for everyone: Tips for crafting B2B client success stories.

They are not for everyone: Tips for crafting B2B client success stories. | Hitting Your Sales Target | Scoop.it

"I learned that no single story – or any piece of content marketing – works across the board, even for a select group of 400 sales people – let alone a market segment of 10,000 potential customers."


Via Karen Dietz
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Karen Dietz's curator insight, March 22, 2013 5:28 PM

Author Tim Keelan of StoryQuest writes a great article here about ways for ANY business to think about its storytelling.


Namely, that stories are universal, but no story is universal.


That means creating really targeted stories.


Keelan has lots of insights to share with us about this truism, and ways to get it done.


If you want to be a sharper storyteller -- one who is able to grow their business through sharing stories -- then you will want to read this article and follow Keelan's advice!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Growing your Consulting Business with Effective Lead Generation | Kickstart Sales Force

Growing your Consulting Business with Effective Lead Generation | Kickstart Sales Force | Hitting Your Sales Target | Scoop.it

If you’re planning to grow your business consulting services company, then one of the many things you need to do is expand your client base. This implies that you have to make an active effort to look for new prospects to bring into your brand of service. The following are among the best marketing avenues in lead generation for a consulting business.


Via Maxwell Stinson
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How to Evaluate Sales Opportunities and Close More Deals

How to Evaluate Sales Opportunities and Close More Deals | Hitting Your Sales Target | Scoop.it
If you're trying to decide the value of an existing or potential sales opportunity consider these four tips.

Via Greg Ferguson
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Is that REALLY what makes you different?

Is that REALLY what makes you different? | Hitting Your Sales Target | Scoop.it
After recently meeting a person sitting next to me on a plane, she gave me her business card at the end of the flight and the conversation.

Via Greg Ferguson
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How to Ruin Your Brand as a Sales Professional | Personal Branding Blog - Dan Schawbel

How to Ruin Your Brand as a Sales Professional | Personal Branding Blog - Dan Schawbel | Hitting Your Sales Target | Scoop.it
Nothing is worse than sales people who fit the stereotype of a sleazy, greedy “used-car salesman”.  Whether you're just starting out in sales or you've

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Firing a Wrong-for-You Client | Social North

Firing a Wrong-for-You Client | Social North | Hitting Your Sales Target | Scoop.it

Via Greg Ferguson
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Pascal Brassier's curator insight, February 27, 2013 5:17 AM

 

La relation client, c'est de la navigation en mer turbulente : on a donc des obstacles à éviter pour arriver à bon port, c'est à dire à construire une affaire viable et rentable.

 

Pour cela, Julia suggère une méthodologie concrète et simple :

 

> Un bon timing : après une livraison, un paiement, sortez le contact de vos fichiers, pour ne pas le relancer, par exemple.

 

> Soyez clair : expliquez simplement que vous avez terminé votre travail, et bon vent à chacun ! Pas de départ "sur la pointe des pieds"...

 

> Toujours professionnel : si la relation est déjà compliquée ou conflictuelle, restez le plus professionnel possible, sans émotions perturbatrices. C'est bon pour votre image, et votre santé mentale !

 

> Une recommandation ? Pourquoi pas en effet transmettre un contact, celui d'un confrère qui le servira mieux ?

 

> Positiver : toute expérience, même une relation que l'on veut finir, est constructive. Vous apprenez à mieux les gérer, ne serait-ce que ça. Considérez-vous en apprentissage permanent, finalement.

 

model de moi's curator insight, January 11, 2015 4:08 PM

d 500 d 500

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Strategic Salesperson vs. Tactical Salesperson | Sales Motivation and Sales Training

Strategic Salesperson vs. Tactical Salesperson | Sales Motivation and Sales Training | Hitting Your Sales Target | Scoop.it
Too many salespeople are what I refer to as tactical salespeople. Opportunity, however, lies in being a strategic salesperson. I believe the difference is huge!

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Making Effective B2B Sales In 5 Easy Steps | Business 2 Community

Making Effective B2B Sales In 5 Easy Steps | Business 2 Community | Hitting Your Sales Target | Scoop.it
As any B2B sales person will know, securing that all important sale isn't always the walk in the park that we would like it to be. For those involved in selling
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Storytelling: a Must-Have Skill for B2B Marketers | LeadFormix

Storytelling: a Must-Have Skill for B2B Marketers | LeadFormix | Hitting Your Sales Target | Scoop.it
LeadFormix shows you why storytelling is a must-have skill for B2B marketers. Read about story hook, technique, language, length, images and reportage.

 

Digest...

 

Use a Hook

Start your story with a hook to captivate your audience. It can be a powerful quote, a question or an anecdote based on a real life experience.

Have a Technique

Start by writing the headline. Then you know what you want to write about. Write down the main points you want to cover.Flesh out each of the points.Just like in movie making, you don’t have to write in chronological order but remember to tie up all the loose ends.Erase your mind. Read your writing like you’ve never seen it before. Check for: flow, structure and your message.Edit, edit and edit.Do a peer review and be open to suggestions.

Language Matters

People often decide whether they want to read an article/post within the first five seconds. Your language is one of the most influential factors that can coax the reader to stay. Keep your language simple, yet tasteful.

A Picture Is Truly Worth a Thousand Words

So every time you write a blog post, a landing page or an article, plan for an accompanying visual.

Reportage Is Powerful

Reportage is powerful. It lends you perspective, insights and opinions. Interview industry experts and analysts. Quote credible surveys and research data that substantiate your argument. Needless to say, give due credit.

Story Length

Keep your stories as short as they can be. People tend to read shorter posts and articles online. Aim to contain your pieces to 500-700 words. Keep your post/article on a single page with infinite scrolling rather than on multiple pages.


Via marketingIO
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marketingIO's curator insight, March 25, 2013 1:12 PM

One of the better posts on writing style. There's additional detail in the post, so please click through.


  • See the article at www.leadformix.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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4 Common Lead Nurturing Mistakes B2B Marketers Make - G2M Solutions

4 Common Lead Nurturing Mistakes B2B Marketers Make - G2M Solutions | Hitting Your Sales Target | Scoop.it
Avoid these 4 common mistakes that B2B marketers make when it comes to nurturing their leads.

 

Condensed...

 

Here are the top 4 mistakes that B2B marketers should avoid when it comes to nurturing their leads:

1. Campaign goals aren't SMART

Brainstorm goals that are:

Specific: simpleMeasurable: manageableAttainable: achievableRelevant: results-orientedTimely: time-oriented

2. Campaigns are not targeted to persona

Do you even know who your personas are? To know them well, you need to understand their:

Business challengesTheir business goals (KPIs or MBOs)Career goalsRole and responsibilitiesCompany cultureFavourite internet destinationsPersonal background

3. Campaigns are not targeted to buying stage

There are basically 3 stages that your buyer goes through:

Awareness: There's a problem and I need to conduct some research on it.Consideration: There's a solution for my problem out there, but I need to establish my organisation's buying criteria.Decision: It's time to evaluate vendors because I'm ready to buy. 

Putting yourself in your buyer's shoes can be as simple as asking yourself the following questions:

What do they think now?What do they need at this stage?What do we want them to think?How do we sell the next step?

4. Timing of campaigns is off

B2B marketers make one of the following mistakes when it comes to nurture campaign timing:

Too eager to batch and blast? People have tons to look at in their inbox so pull it back to 1-2 emails a month. Anything more than this can serve to annoy your prospects (and you really don't want to do that).

Too scared of coming off as spammy? You have no reason to fear hitting the 'send' button if what you're sending your prospects is truly useful to them at the stage they're at in their journey.

In the end the best policy in striking the balance between "too often" and "not enough" is to look at your analytics and listen to what your buyers are telling you. Every industry and job role has a different appetite for information.

 


Via marketingIO
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marketingIO's curator insight, March 26, 2013 10:52 AM

Excellent article, covering the basic errors made when configuring marketing automation for lead nurturing. Take the extra step and avoid these avoidable issues. Click through for details.


  • See the article at www.g2msolutions.com.au
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
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Go Remote: 10 Ways To Use a Tablet for Business

Businesses need to make the most of today's technology. Here are ten ways you can use a tablet for business, to improve productivity.

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Medical sales – ask for commitments if you want to win | Sales Training Connection

Medical sales – ask for commitments if you want to win | Sales Training Connection | Hitting Your Sales Target | Scoop.it
Asking for a commitment that moves the sales process forward – too often it’s the forgotten last step in a sales call. Unfortunately, it’s also a critical one.
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B2B Marketing Automation & Five Areas to Consider Before You Jump In

B2B Marketing Automation & Five Areas to Consider Before You Jump In | Hitting Your Sales Target | Scoop.it

 

In order to help you decide whether to go for marketing automation, here are some considerations you need to make:

 


Via Maxwell Stinson
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Want Success In Your Sales Org? Look to the Middle.

Want Success In Your Sales Org? Look to the Middle. | Hitting Your Sales Target | Scoop.it
Three ways to first-line sales managers can excel -- and what pitfalls to look out for.

Via John Duncan
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Marketing Tips for Use in B2B Appointment Setting

Marketing Tips for Use in B2B Appointment Setting | Hitting Your Sales Target | Scoop.it

When you make contact with your prospects, it’s no longer about just trying to get a sale. In this day and age where business has evolved and is still changing with every passing second, what...


Via Maxwell Stinson
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Growing your Consulting Business with Effective Lead Generation | Kickstart Sales Force

Growing your Consulting Business with Effective Lead Generation | Kickstart Sales Force | Hitting Your Sales Target | Scoop.it

If you’re planning to grow your business consulting services company, then one of the many things you need to do is expand your client base. This implies that you have to make an active effort to look for new prospects to bring into your brand of service. The following are among the best marketing avenues in lead generation for a consulting business.


Via Maxwell Stinson
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