Apple’s Secret Plan to Steal Your Doctor’s Heart | #HITsm |
Apple is a company that builds stuff for consumers. Macs. iPods. iPhones. iPads. Though these devices may show up inside businesses, the company rarely promotes them for corporate use, and it has slowly pulled away from the few products it does sell to businesses. Its XServe servers died a premature death this past January. But for some reason, Apple is pushing the iPad into hospitals, playing against its well-polished image as the world’s most successful consumer gadget company.


Afshad Mistri is Apple’s secret weapon in a stealth campaign to get the iPad into the hands of doctors. And it’s a campaign that seems to be paying off.