Most of the QR codes found in current advertising are an absolute waste of time. I personally tested over 200 random QR codes I saw in advertising for this article, and it was a wake-up call to how absolutely uncreative agencies and brands have become. And I say "agencies and brands" because it's really not the QR codes fault: A QR code is a tool, nothing more, and it is a poor marketer who blames the tool. The vast majority of those I scanned landed me on a webpage that was the same URL as in the ad itself. That is about as useful as telling someone your name while wearing a name tag.