Read Write Web: Men are more likely than women to turn to Facebook and other social networks for healthcare purposes, according to a survey by accounting firm PwC.
Not surprisingly, the survey of 1,000 adults found that younger people were more likely to use social media than older people for healthcare purposes. Overall, nearly a third of respondents, and 50 percent of those under the age of 35, had used social media for healthcare purposes, which can range from registering a complaint to looking up informational videos on YouTube.
The PwC report concluded that social media would continue to be a factor for healthcare providers and consumers, saying that healthcare is "no longer social media's wallflower." At the same time, however, ambiguous regulations, privacy concerns and a host of other factors all limit how patients and healthcare providers use social media to make decisions.