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Rescooped by Minna Kilpeläinen from Transmedia: Storytelling for the Digital Age
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How to find an audience for your indie film

How to find an audience for your indie film | Hitchhiker | Scoop.it

Frank Rose:  "It's never been easy to market an indie film—but in a blockbuster universe, getting people to care about a low-budget production devoid of stars and lacking the enormous, built-in fan base of The Dark Knight or The Hunger Games can seem all but impossible."


Via The Digital Rocking Chair
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Binary Racoon's curator insight, May 24, 2013 8:20 PM

Thank you Mr Rose

Bart van Maanen's curator insight, May 25, 2013 4:28 AM

Het promoten van 'kleine', onafhankelijk geproduceerde films is vaak moeilijk. Hier een schets van een andere weg naar een groter publiek. Productie en promotie van films kunnen door internet en IP tv sowieso niet meer op de oude manier.

Rescooped by Minna Kilpeläinen from Wepyirang
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The Video Swiss Army Knife for Your iPhone 5: XiStera


Via Robin Good, Jimun Gimm
Minna Kilpeläinen's insight:

Take a look. It´s a must product.

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malek's comment, May 17, 2013 4:19 PM
another wow kickstarter project
Jeff Domansky's comment, May 19, 2013 9:41 PM
I'm liking it. Very cool tool.
wanderingsalsero's curator insight, June 1, 2013 12:37 AM

This looks VERY handy!

Rescooped by Minna Kilpeläinen from #transmediascoop
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Cinderella 2.0: Transmedia Storytelling

This short film, created by our Madrid office, is a tutorial for storytelling, brand content and transmedia. It illustrates Draftfcb's commitment to creating...

Via Simon Staffans
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Simon Staffans's curator insight, May 20, 2013 3:19 PM

Elegant indeed.

Binary Racoon's curator insight, May 24, 2013 8:17 PM

see...so simple to understand. ;)

Alexander Kluge's curator insight, October 26, 2013 4:27 PM

The video explains how modern stories of seemingly banal things (though fun and surprising) become viral hits and (however) important to people.

A whole chain reaction is explained which tells the path of a simple YouTube video of a girl singing is shared on Facebook which gets attention there, is re-mixed as animated GIF image and re-shared on Tumblr, is re-mixed again with multiple other versions of the image which also increseas (and leads) to the original video where it derived from.

Then another aspect is taken, e.g. a person is reading an article at the Rolling Stone magazine about a singer looking for that girl from the video and wants a song with her.

 

The story goes on with a shoe being put in the focus, as that singing girl from the video threw her shoe (a brandnew model) into the audience. This person shares the story on Twitter with a special hashtag #whosthatgirl which becomes a trending topic.

 

Then a tension is created as this famous artist (singer) wants to sing with that mysterious girl, and only with her. So, how do you know which is the mysterious girl? With that shoe, of course.

 

In the end a concert is held. Some guests came for her, some for the rumors, some for the brandnew shoes. 

And because it's Cincerella 2.0, the missing shoe is put on her foot and fits.

 

Boum!

Take-away:

This is of course very ideal. In your small-scoped transmedia storytelling idea you couldn't handle it that easily, neither could you control the stream of content flow so successfully.


You have to be lucky to land a hit like that when your capacities are small. And you could land a success. It pretty much depends on the originality, the fun, the surprising moment and the momentum which you should use. Prepare for 24/7 if you wanna have it hit the masses.

Now Cismedia:
That's when Cismedia comes into play. Without all the noise, all the stress and all the social here and there, you can create your beautiful product centered and focussed around one medium, but extremely well produced and with beautiful sense of detail.

This is for the patient audience who can wait and doesn't need that rush of blood and excitement when being part of that new phenomen (probably claiming and fighting with in a "I found her first" attitude).

However: This new version of the story - the core of every transmedia storytelling - is very nice, indeed.

Cinderella 2.0.

Rescooped by Minna Kilpeläinen from Wepyirang
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Top 20 Flickr Groups for Infographics | Visual Loop

Top 20 Flickr Groups for Infographics | Visual Loop | Hitchhiker | Scoop.it
Check out the most interesting communities to join on the 'new' Flickr!

Via Jimun Gimm
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malek's comment, May 24, 2013 11:06 AM
TY Jimun, I have to look into the New Flickr
Rescooped by Minna Kilpeläinen from Social Media Content Curation
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Aggregate, Curate and Cross-Publish To All Social Media Channels with Streamified

"Streamified is stream reader / aggregator / publishing platform which allows you to aggregate, filter and read news stories coming from all your selected social channels and RSS feeds. Not only. You can also easily edit and cross-post to any number of social accounts simultaneously or, at a later time.

...

Key additional features include:

- Scheduled posting;

- Brand alerts;

- Team collaboration;

- Advanced Analytics and Reports.

 

Free version available."
[Read full Robin Good's insight below]

 

More info: https://streamified.me

 

and here: http://streamified.com




Via Robin Good, Giuseppe Mauriello
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Víctor V. Valera Jiménez's curator insight, May 26, 2013 6:39 PM

Herramienta de agregación de contenidos que nos permitirá agregar, filtrar y  leer todas las noticas provenientes de las redes sociales y las RSS que le hayamos indicado.

 

Estas noticias se pueden editar para después ser compartidas en las redes sociales, pudiendo programar la publicación de noticias, crear alertas de contenido novedoso, trabajar en grupos colaborativos y crear informes y análisis avanzados.

athindrans's curator insight, June 13, 2013 11:00 AM

curation tool

Doug Breitbart's curator insight, August 21, 2013 9:40 PM
The curation cross-publication tool of life. #thinkknow #mindamp #ontologique
Rescooped by Minna Kilpeläinen from Internet Marketing Strategy 2.0
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Easily Create Professional-Looking Forms and Surveys with Typeform


Via Robin Good
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Robin Good's curator insight, May 20, 2013 3:25 AM



Typeform is a new web app which allows you to easily edit, create and publish professionally-looking interactive forms and surveys on any website, while guaranteeing full compatibility with all desktop and mobile devices.


If you want to "listen" to your fans, customers and readers, this is a great tool to make it all happen.


As a matter of fact, Typeforms work across all computing devices: from desktop PCs, to tablets and smartphones and can include all types of questions, from yes/no to multiple choice to free form answer. There is even a "Dropdown question type" which allows you to add as many options you want to this customizable drop down menu.


To create a new interactive questionnaire, input form or survey, you only need to drag and drop, your selected type of questions onto your empty form canvas.

Nonetheless all newly created forms have by default a professionally-looking design, it is also possible to customize their look by selecting specific colors, fonts, backgrounds or by choosing among several readily available design themes.


Other key features include the ability to embed any newly created form or survey onto any website or blog.


It is also possible to personalize typeforms by passing data into your typeforms and by appending variables to the URL. Great for greeting your users by their first name or passing hidden data along to your results.


Free to use.



Find out more: https://www.typeform.com/


Promo video: http://vimeo.com/44924584

FAQ: http://support.typeform.com/


Sign-up for the beta: https://www.typeform.com/signup/public-beta/en/





Rescooped by Minna Kilpeläinen from iPads in High School
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Ask3 - An iPad App for Creating Flipped Video Lessons Your Students Can Actually Respond To

Ask3 - An iPad App for Creating Flipped Video Lessons Your Students Can Actually Respond To | Hitchhiker | Scoop.it
Ask3 is a free iPad app from TechSmith. TechSmith is probably best known as being the company that produces Jing and Camtasia screen capture software. Ask3 is a tool that teachers can use to create...

Via Timo Ilomäki
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Scooped by Minna Kilpeläinen
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The Cosmonaut

The Cosmonaut | Hitchhiker | Scoop.it
Minna Kilpeläinen's insight:

The Cosmonaut, A Film Made By More Than 5000 People. Interesting Transmedia Experience.

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Rescooped by Minna Kilpeläinen from Public Relations & Social Media Insight
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Flowchart: Is This Transmedia? | THIS IS TRANSMEDIA

Flowchart: Is This Transmedia? | THIS IS TRANSMEDIA | Hitchhiker | Scoop.it

Knowing whether or not your project should be classified as transmedia can be a complicated, daunting question. In order to put you at ease so you can get back to writing, filming, coding, community building, or whatever is required to bring your project to life, This Is Transmedia created a simplified flowchart:

 


Via Jeff Domansky
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Jeff Domansky's curator insight, May 14, 2013 11:53 PM

Very funny infographic ;-)

Rescooped by Minna Kilpeläinen from Luby Art
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Ten Awesome Graffiti and Street Art Time-Lapse Videos #art #graffiti #streetart #timelapse #video

Ten Awesome Graffiti and Street Art Time-Lapse Videos #art #graffiti #streetart #timelapse #video | Hitchhiker | Scoop.it
Graffiti as fantastic as it is, can be a little slow to create. Time lapse speeds everything up, giving an amazing insight into the magic behind graffiti.

Via Luby Cunningham
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Rescooped by Minna Kilpeläinen from Photography Now
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The power of photography: time, mortality and memory

The power of photography: time, mortality and memory | Hitchhiker | Scoop.it
We take thousands of pictures nowadays, but do we still cherish them?

Via Mario Pires
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Rescooped by Minna Kilpeläinen from E-Learning and Online Teaching
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A Straightforward Guide To Using Pinterest In Education - Edudemic

A Straightforward Guide To Using Pinterest In Education - Edudemic | Hitchhiker | Scoop.it
Wondering how to use Pinterest in education? Find out with this highly visual and simple look at how to use Pinterest (great for beginners!)

Via Dennis T OConnor
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Linda Buckmaster's curator insight, May 18, 2013 2:20 AM

I am a huge fan of Pinterest and will definitely try this out in my classroom; though Pinterest is not so well known in the UK.

Jan Schwartz's curator insight, May 18, 2013 1:32 PM

I admit to knowing nothing about Pinterest, but this makes it look interesting and useful.

Bonnie Bracey Sutton's curator insight, May 18, 2013 3:15 PM

Good guide

Rescooped by Minna Kilpeläinen from Working With Social Media Tools & Mobile
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101 Most Useful Websites In The World | techbrush.org

101 Most Useful Websites In The World | techbrush.org | Hitchhiker | Scoop.it

The 101 Most Useful Websites on the Internet is a frequently updated list of lesser-known but wonderful websites and cool web apps.

  


Via Ilkka Olander
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Natassa Dourvetaki's comment, May 19, 2013 5:36 AM
Great collection! Thank you!
Jenn Alevy's curator insight, May 20, 2013 4:43 AM

I love these kinds of lists, I always seem to find something new.

Rescooped by Minna Kilpeläinen from Luby Art
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You Won't Believe these Sculptures are Made Entirely of Wood #art #sculpture #wood

You Won't Believe these Sculptures are Made Entirely of Wood #art #sculpture #wood | Hitchhiker | Scoop.it
  It's hard to believe, but all of the sculptures you see below are made entirely of wood and then painted. The person responsible is artist and educator Tom Eckert, who uses traditional proce...

Via Luby Cunningham
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Scooped by Minna Kilpeläinen
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visualcomplexity.com | Max Planck Research Networks

visualcomplexity.com | Max Planck Research Networks | Hitchhiker | Scoop.it
VisualComplexity.com is a unified resource space for anyone interested in the visualization of complex networks.
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Rescooped by Minna Kilpeläinen from World's Best Infographics
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Infographic: Why marketers choose certain colors

Infographic: Why marketers choose certain colors | Hitchhiker | Scoop.it
This infographic explores the psychology of color and suggests why brands like McDonald’s and Pizza Hut prefer red whereas Lowe’s opts for blue.

Via Jeff Domansky
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WEDCBiz's curator insight, May 22, 2013 10:21 AM

Not that all of us agree with painting our daughters' rooms pink, but still, color is something we should consider when branding our small businesses.

Ali Anani's curator insight, May 23, 2013 12:16 AM

A must reading to know your feelings and feelings of others

Alison D. Gilbert's curator insight, May 23, 2013 5:12 PM

Red is a color that stimulates the appetite for food. Blue suppresses it.

Rescooped by Minna Kilpeläinen from Design Revolution
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2013 Color Trends In Web Design

2013 Color Trends In Web Design | Hitchhiker | Scoop.it
Just like every other element of web design, color palettes follow fads that are constantly evolving. This year’s color trends are as diverse as they are

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, May 23, 2013 4:08 PM

Great summary of evolving "color" best practices in web design.

Rescooped by Minna Kilpeläinen from Design Revolution
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70+ Cool WordPress Magazine Themes Inspire

70+ Cool WordPress Magazine Themes Inspire | Hitchhiker | Scoop.it
This is one of the largest collections of fresh WordPress magazine themes

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, December 20, 2012 11:59 AM

My friend Phil Buckley @1918 shared these cool magazine WP themes. Going to move ScentTrail Marketing to a look like the one above. 

Jeff Domansky's curator insight, December 20, 2012 2:27 PM

Some good WordPress themes here. The most important thing is many are mobile and tablet optimized.

Martin (Marty) Smith's comment, December 20, 2012 8:11 PM
Jeff makes a great point I walked right by. Thanks Jeff. Marty
Rescooped by Minna Kilpeläinen from Hipaisu
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Best iPad Apps For Artists: iPad/iPhone Apps AppList

Best iPad Apps For Artists: iPad/iPhone Apps AppList | Hitchhiker | Scoop.it
The iPad has a clear, spacious screen that makes an incredible c

Via Heikki Ruismäki, Anne Rongas
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Scooped by Minna Kilpeläinen
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The First Men on the Moon: The Apollo 11 Lunar Landing

The First Men on the Moon: The Apollo 11 Lunar Landing | Hitchhiker | Scoop.it
Watch, listen, and relive the excitement of the Apollo 11 lunar landing as experienced minute-by-minute by the courageous crew of Apollo 11 and Mission Control.
Minna Kilpeläinen's insight:

Very engaging experience: this is how a lunar landing feels like. Guided by the first men on the moon. 

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NFB - One Millionth Tower

NFB - One Millionth Tower | Hitchhiker | Scoop.it
ONE MILLIONth TOWER re-imagines the urban landscape, using the magic of cinema, architecture, animation and cutting-edge open-source web technology to transform a dilapidated highrise neighbourhood into a vibrant resident-led community.
Minna Kilpeläinen's insight:

HIGHRISE explores vertical living in the global suburbs. It’s multi-year, many-media collaborative documentary experiment at the National Film Board of Canada, directed by Katerina Cizek, produced by Gerry Flahive.

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Rescooped by Minna Kilpeläinen from Transmedia: Storytelling for the Digital Age
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Transmedia Project Pitch Sheet

Robert Pratten:  'Simple one-sheet to help transmedia storytellers present their projects. The aim is to get some consistency of presentation so that those listening can "get it"'


Via The Digital Rocking Chair
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Dr. Pamela Rutledge's comment, May 27, 2013 4:26 AM
LucaVanin - It can have the same connotation of untruth in the west; just depends on context (and who's paying!) In Entertainment, of course, no one worries about superficial truth. Even (especially?) in Reality TV. What matters is the universal truth that stories can deliver. That is the real litmus test of truth.
Dolly Bhasin 's curator insight, June 1, 2013 1:06 AM

Excellent article, a must ready for digital story tellers of the 21st century!

Gav Morris's curator insight, June 18, 2013 3:10 AM

Interesting tool that could be adapted, I guess... 

Rescooped by Minna Kilpeläinen from Story and Narrative
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Data Journalism + Personal Storytelling = Brave New World?

Data Journalism + Personal Storytelling = Brave New World? | Hitchhiker | Scoop.it

"In the world of storytelling, words and numbers have a complicated relationship.

 

When I was an Americorps*VISTA volunteer at the Center for Digital Storytelling, I was privileged enough to bear witness to hundreds of stories. Sitting in that circle and listening to folks from all walks of life share of themselves and their experiences never got old and, when my time at CDS came to an end, I carried so many of those stories with me into the world."


Via Gregg Morris
Minna Kilpeläinen's insight:

I highly recommend this amazing multimedia, web documentary and interactive infographic Here At Home. It combines beautifully data and story, feelings and facts. http://athome.nfb.ca/#/athome ;

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9 Social Marketing Metrics That Actually Matter

9 Social Marketing Metrics That Actually Matter | Hitchhiker | Scoop.it
Even the most social-savvy business owners get caught up in the numbers game: counting and recounting likes, followers, etc. How to think beyond the stats.
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Rescooped by Minna Kilpeläinen from #transmediascoop
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The Renegade Rider of 1894: interactive transmedia journalism piece on Narrative.ly

The Renegade Rider of 1894: interactive transmedia journalism piece on Narrative.ly | Hitchhiker | Scoop.it
Armed with only a revolver, a change of undergarments and a bicycle, Annie Londonderry embarks on an epic around-the-world adventure in 1894, with New York City as her first taste of freedom.

Via Simon Staffans
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Dr. Pamela Rutledge's curator insight, May 18, 2013 2:48 PM

Beautiful, interactive compilation of media to tell the story of Annie Londonderry's 1984 bicycle ride that made her a social icon and habinger of the feminist movement, or what Henry James' called the "New Woman."  Raises an interesting question of the boundaries between storytelling as fiction and as journalism; transmedia stories by design leave more "meaning" gaps for the audience to fill from the assemblage of nonlinear information. We know the experience of transmedia is more immersive.  Is the cognitive understanding of the content different or just emotionally richer compared to traditional linear journalism?

Minna Kilpeläinen's comment, May 20, 2013 6:18 PM
Transmedia allows us to read between the lines that go all around 360 degrees.