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Rescooped by Minna Kilpeläinen from Curation Revolution
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Why I Don't Like Scoopit Links on Twitter [+Scenttrail Comment]

Why I Don't Like Scoopit Links on Twitter [+Scenttrail Comment] | Hitchhiker | Scoop.it

I’m seeing more Scoopit links in my Twitter stream and I’m not crazy about it.  Sure it’s quick and easy to share with Scoopit.  But it not quick and easy to consume. For me it's all about the econ...

Marty Note (here is comment I wrote on Dr. V's blog)

Appreciate Bryan’s and Joseph’s comment, but I rarely use Scoop.it as a pass through. More than 90% of the time I’m adding “rich snippets” to content I Scoop.

Rich snippets are “blog” posts that fall between Twitter and the 500 to 1,000 words I would write in Scenttrail Marketing. I often create original content ON Scoop.it because whatever I’m writing falls in the crack between Twitter’s micro blog and what I think of as needing to be on my marketing blog.


I was taught NOT to pass through links on Scoop.it early on by the great curator @Robin Good . Robin has well over 1M views on Scoop.it now and his advice along with the patient advice of other great Scoop.it curators has my profile slouching toward 150,000 views.


Bryan is correct that some curators new to Scoop.it haven’t learned the Robin Good lesson yet. I agree it is frustrating to go to a link and not receive anything of value back, to simply need to click on another link. Curators who pass through links won’t scale, so the Darwinian impact will be they will learn to add value or die out.


For my part I always identify my Scoop.it links, probably about half the content I Tweet and about a quarter of my G+ shares. I also routinely share my favorite “Scoopiteers”, great content curators who taught me valuable lessons such as don’t simply pass through links but add “micro blogging” value via rich snippets.


When you follow or consistently share content from a great curator on Scooop.it you begin to understand HOW they shape the subjects they curate. I know, for example, Robin Good is amazing on new tools. Scoop.it anticipated this learning and built in a feature where I can suggest something to Robin.


This is when Scoop.it is at its most crowdsourcing best because I now have an army of curators who know I like to comment on and share content about design or BI or startups and they (other Scoopiteers) keep an eye out for me. There are several reasons Scoop.it is a “get more with less effort” tool and this crowdsourcing my curation is high on the list.


So, sorry you are sad to see Scoop.it links and understand your frustration. You’ve correctly identified the problem too – some curators don’t know how to use the tool yet. I know it is a lot to ask to wait for the Darwinian learning that will take place over generations, but Scoop.it and the web have “generations” that have the half life of a gnat so trust that the richness of the Scoop.it community will win in the end and “the end” won’t take long.


To my fellow Scoop.it curators we owe Bryan and Joseph thanks for reminding us of what Robin Good taught me – add value or your Scoop.it won’t scale. That lessons is applicable to much more than how we use Scoop.it.


Marty

Added to G+ too
https://plus.google.com/102639884404823294558/posts/TUsNtsAsjWp

 


Via Martin (Marty) Smith
Minna Kilpeläinen's insight:

Thanks for the lesson, Marty!

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Karen Dietz's comment, August 22, 2014 2:07 PM
Right on Marty! I'm re-scooping this as a way to help that learning along about how to really use Scoop.it well and leverage it.
Karen Dietz's curator insight, August 22, 2014 2:25 PM

FYI Folks -- I trust that the reviews I write about the articles I curate help people along in their business storytelling journey. I know that there are many curators out there who do not add reviews/comments to the articles they highlight. 


As a result, Scoop.it and other curation sites are getting a backlash because audience members are tired of getting a link to an article that brings them to Scoop.it, and then requires another click to get to the article. Now I know that is annoying. And there is nothing of value offered between clicks.


Marty's response to the original blog post is right on. Read it along with all the other comments. Truly illuminating.


Other than a rant for me, what's the value of this post to you and business storytelling?


Namely this -- no matter what medium you use -- blogging, curating, digital storytelling -- make sure you are actually adding value for your audience. Expand their knowledge, give them tools, show them how, and offer your excellent insights. The stories you share have to connect to your audience in these ways. Anything else is a waste.


All of these posts and reviews add up to telling your story in a big picture way. So thanks Marty for addressing this issue, and reminding us about principles for quality curation. I've learned a lot from both you and Robin!


Karen Dietz

Bob Connelly's comment, November 23, 2014 7:11 PM
Being new to Scoop.it, I was glad to read this. I wouldn't have thought about this...

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Telling stories about the trips worth taking. Topics about transmedia, journalism, technology and art.
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Rescooped by Minna Kilpeläinen from #transmediascoop
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Digital diplomacy as transmedia engagement: Aligning theories of participatory culture with international advocacy campaigns


Via Simon Staffans
Minna Kilpeläinen's insight:

Transmedia is a powerful tool for empowerment. International advocacy campaigns are engaging multiplatform campaigns that can benefit  from co-creation and co-option of shared values through transmedia engagement techniques. James Pamment describes a case study of the Campaign to End Sexual Violence in Conflict.

 

"Audience participation encourages a playful appropriation of assets that enriches the diegetic world with new stories and perspectives, and ultimately strengthens the symbolic universe, its associated brands and the relationship between the owner of the assets and the audience."

 

 

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Simon Staffans's curator insight, April 3, 2:07 PM

An article on transmedia and participatory storytelling in diplomacy - interesting.

Rescooped by Minna Kilpeläinen from Modern Marketer
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48 Significant Social Media Facts, Figures and Statistics - Plus 7 Infographics

48 Significant Social Media Facts, Figures and Statistics - Plus 7 Infographics | Hitchhiker | Scoop.it
The social media landscape changes rapidly and keeping up with the latest numbers is a challenge. Here are the latest facts figures and statistics from Facebook, Twitter, Pinterest, Instagram, Google+, YouTube and LinkedIn

Via The Fish Firm
Minna Kilpeläinen's insight:

These statistics are from year 2012. It would be nice to have more recent facts. But these figures give a bigger picture anyway.

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Marco Favero's curator insight, April 14, 2:02 AM

aggiungi la tua intuizione ...

Rescooped by Minna Kilpeläinen from Education Technology - theory & practice
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46 Tools To Make Infographics In The Classroom

46 Tools To Make Infographics In The Classroom | Hitchhiker | Scoop.it
46 Tools To Make Infographics In The Classroom

Via Timo Ilomäki
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Getting started in Transmedia Storytelling

This is a practical guide to transmedia storytelling for beginners. This book is also available in print and on the Kindle at Amazon
Minna Kilpeläinen's insight:

This is practically everything you need to know when you´re about to get started with a transmedia story. Good luck!

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Rescooped by Minna Kilpeläinen from Frontiers of Journalism
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Take two steps back from journalism: What are the editorial products we’re not building?

Take two steps back from journalism: What are the editorial products we’re not building? | Hitchhiker | Scoop.it
"Imagine all the wildly different services you could deliver with a building full of writers and developers."

Via M. Edward (Ed) Borasky
Minna Kilpeläinen's insight:

Jonathan Stray: "The next time you feel a story is being ignored, try doing a search in Google News. Almost always I find that some mainstream organization has covered it, even if it was never front-page." 


Stray asks, what are the editorial products we should be building. First he lists, what we already have.

 

We already record what just happened. We can locate pre-existing information by search engines. We can filter the information tsunami. We have tools for explanatory journalism. Wikipedia is still the most effective place to get background information on any topic. We expose wrongdoings via investigative journalism and debunk lies and rumours with products like Politifact, Emergent.Info or Snopes. 


What we don´t have, says Stray, are editorial products that tell us, what we can do about the facts we learn from the news. We need moderated places for difficult discussions. We need personalized news that are more accurate, not based on clicks and likes only. We don’t have good models for a “conversation” that might include millions of people. There are no proper communication channels between citizens and governments. We need systematic government coverage. Story creation should be interactive, we should be able to choos our own adventures.

 

So, media inventors, here´s a little job for you..

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Rescooped by Minna Kilpeläinen from Transmedia: Storytelling for the Digital Age
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The Web: Headliner Or TV’s Supporting Actor?

The Web: Headliner Or TV’s Supporting Actor? | Hitchhiker | Scoop.it

Via The Digital Rocking Chair
Minna Kilpeläinen's insight:

A 2014 Nielsen Digital Consumer Report 
said that 84 percent of U.S. smartphone and 
tablet owners watch television with a second screen in hand. Second screen action is definitely something networks should explore and figure out how to engage viewers to their content. Question is, how do networks and other media  companies build interactive web platforms for today’s viewers?


Chuck Fishman says that to date, networks’ attempts at creating second-screen experiences  haven’t consistently taken off.

Second screen action often happens on social channels that
networks don’t own, and therefore can’t control, but they do
have the ability to capture and amplify what’s happening.

 

Fishman suggests that one  way media companies could approach the  second screen is to create original and exclusive
digital video content that  stands apart from linear broadcast programming. That means focusing strongly on transmedia storytelling. Media concepts no longer contain only tv-programmes, you have to produce a multiplatform experience from the beginning.

 

 

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The Digital Rocking Chair's curator insight, February 28, 1:41 PM


Chuck Fishman:  "Today’s TV viewer doesn’t just watch TV anymore — they scroll through Twitter and Facebook in real time, watch YouTube Videos, send Snapchats and pin to Pinterest boards."

Rescooped by Minna Kilpeläinen from Photography Now
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What If Clients Don’t Really Need ‘Professional Photography’?

What If Clients Don’t Really Need ‘Professional Photography’? | Hitchhiker | Scoop.it
Author’s disclaimer: This article is aimed toward commercial, business-to-business photographers. Consumer photographers may get something from it as well, but there are different market forces at work in that genre.

Via Mario Pires
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Mario Pires's curator insight, January 28, 5:20 AM

"Perhaps it is time for photographers to start focusing on what they deliver: visual solutions. engagement, and brand awareness.

And those solutions may be photographs, photo illustrations, motion, full video, social media graphics, Instagram/Vine combos… whatever it takes to create something that helps a client grow their business."

Rescooped by Minna Kilpeläinen from Modern Marketer
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2015 Worldwide Internet, Mobile and Social Media Trends

2015 Worldwide Internet, Mobile and Social Media Trends | Hitchhiker | Scoop.it
Last year we wrote about We Are Social’s huge report on everything internet, mobile and social and the company is back with an even bigger report on trends than last…

Via The Fish Firm
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Pantelis Chiotellis's curator insight, January 24, 3:57 PM

Follow the link for the report.

Gabriel Cardon's curator insight, January 25, 12:10 PM

Figures.

Rescooped by Minna Kilpeläinen from World of Street & Outdoor Arts
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Clever interactive street art by spanish artist Pejac

Clever interactive street art by spanish artist Pejac | Hitchhiker | Scoop.it
Spanish artist Pejac creates street art that are thought provoking and simplistic. He often uses silhouettes in his works which creates a lasting impact on the…

Via Kuniko
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Bharat Employment's curator insight, January 24, 7:26 AM
www.bharatemployment.com
Jane Dunnewold's comment, January 26, 6:07 PM
love it. thanks for all of this. It's wonderful!
Rescooped by Minna Kilpeläinen from Digital Media Literacy + Cyber Arts + Performance Centers Connected to Fiber Networks
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The All-Women Hacker Collective Making Art About the Post-Snowden Age | Jordan Pearson | Motherboard

The All-Women Hacker Collective Making Art About the Post-Snowden Age | Jordan Pearson | Motherboard | Hitchhiker | Scoop.it

“There is something about the internet that isn’t working anymore,” is the line that opens filmmaker Jonathan Minard’s short documentary on Deep Lab—a group of women hackers, artists, and theorists who gathered at Carnegie Mellon University in December to answer the question of what, exactly, that disquieting “something” is. The film premieres on Motherboard today.

What Deep Lab represents is just as hard to pin down as the “something” invoked in the opening minutes of Minard’s short film. Is it a book, a lecture series, or Minard’s documentary—all of which were put together in under a month? Is it an ethos? Is it feminist? Is Deep Lab a charrette, a dugnad, or a “congress,” as its participants called it?

It’s hard to say what Deep Lab is in part because of its scattershot nature, both in terms of its products and its focus. The Deep Lab book—available for free online—is a 242-page collection of essays, fragments, and reflections on everything from encryption to cyberfeminism penned by a dozen different authors with divergent interests.

Deep Lab’s interdisciplinary approach is perhaps necessary to parse the complicated realities of the post-Snowden age. Since Snowden’s revelations regarding the scope of the US government’s online surveillance program broke in 2013, it seems as though the internet has taken on a new, dark, and confusing identity.

Larger-than-life interests in the form of corporate and governmental surveillance are now at play in our daily interactions on the internet, and interpreting those outsized realities so we can understand them is no small challenge.

 

Click headline to read more and watch the Deep Lab video clip--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
Minna Kilpeläinen's insight:

Interesting article and documentary about what the Internet is today, in Post-Snowden Age.

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It's Not Film. It's Not TV. It's Convergence. Here's What It's All About

It's Not Film. It's Not TV. It's Convergence. Here's What It's All About | Hitchhiker | Scoop.it
A new wave of creators is blurring the lines of storytelling to span multiple platforms. Here, a handful of those creators from this year's New York Film Festiv
Minna Kilpeläinen's insight:

Some call it transmedia, others immersive and non-linear storytelling  or interactive filmmaking. Convergence is what it´s about. Different forms and platforms of storytelling come together in one, yet very multi-dimensional concept. 


 

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Paying it Forward is a Great Social Media Strategy

Paying it Forward is a Great Social Media Strategy | Hitchhiker | Scoop.it
How great is the feeling of doing something nice for someone else? This is as true on social media as it is anywhere else.
Minna Kilpeläinen's insight:

Good news are better news. Social media loves stories where people help each other. Social Media is a community where helping others can really make a difference.

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Rescooped by Minna Kilpeläinen from Just Story It! Biz Storytelling
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New Research: Brands Are Wasting Time And Money On Social Media

New Research: Brands Are Wasting Time And Money On Social Media | Hitchhiker | Scoop.it
Stop making Facebook the center of your relationship marketing efforts," says Nate Elliott, VP and principal analyst at Forrester.

Via Karen Dietz
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Karen Dietz's curator insight, November 24, 2014 11:25 AM

The research shared in this article is quite surprising.  The latest data shared from Forrester Research shows that top brands posting on Facebook and Twitter reach only about 2% of their audience. Engagement stats are even worse  -- a mere 0.07% of followers actually interact with posts.


Yikes!


And what does this have to do with business storytelling? Well, one thing it might be pointing to is that if you want to share and gather stories from audiences, social media might be the wrong place. Forrester concludes that the best way to engage  customers and prospects is through email.


We already know that blog posts, email and email newsletters allow for better storytelling  and are still very popular. You have more space, and can craft better stories. Social media posts are more like conversations, where stories may or may not show up. But  as we know, stories create higher engagement if you tap into the dynamic of story sharing (that means equal activity on both story listening and storytelling).


As we get more sophisticated in business storytelling, part of that maturity may be learning the best mediums for storytelling instead of thinking that every medium will work.


The recommendation about email makes sense to me. So you might want to read this article, understand a bit more about the research and recommendations, and go make adjustments accordingly.


What do you think about what this research says, and what will you be doing differently? Inquiring minds want to know ...


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Bonnie Sandy's curator insight, November 25, 2014 2:27 PM

Communicating on social media is now everybody's busienss maybe they'll listen to Forrester research... 

Moya Sayer-Jones's curator insight, November 27, 2014 5:36 PM

And maybe we could step into an even more traditional space than email to gather stories .....and actually talk to people. Now there's a novel idea! Hah!

Rescooped by Minna Kilpeläinen from Digital Media Literacy + Cyber Arts + Performance Centers Connected to Fiber Networks
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Teens aren’t fleeing Facebook as quickly as we thought | Hayley Tsukayama | WashPost.com

Teens aren’t fleeing Facebook as quickly as we thought | Hayley Tsukayama | WashPost.com | Hitchhiker | Scoop.it

The technology world moves fast, especially where social media is concerned. Sometimes it can seem like there's a new "Facebook-killer" on tap every week -- especially if you have a tech reporter's inbox. And the rumors of that ten-year-old network's death seem to be even more frequent, with reports saying that teenagers are killing its growth prospects by turning to other options.

But, with the Meerkats, Periscopes and Snapchats of the world now vying for attention, it's not always clear how teens are really using social media these days. To explore the question, The Pew Research Center asked over 1,000 respondents, between ages 13 and 17, for their thoughts, and included them in a report published Thursday.

Here are few key takeaways and access hot links--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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What to Do When People Draw Different Conclusions From the Same Data

What to Do When People Draw Different Conclusions From the Same Data | Hitchhiker | Scoop.it
Crowdsourcing can help.
Minna Kilpeläinen's insight:

It´s not only the data, it´s the interpretation that counts.

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Rescooped by Minna Kilpeläinen from Transmedia: Storytelling for the Digital Age
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The ethics of immersion, virtual reality & consent

The ethics of immersion, virtual reality & consent | Hitchhiker | Scoop.it

Via The Digital Rocking Chair
Minna Kilpeläinen's insight:

Virtual reality experience can evoke intense reactions among the participants. Audience testing and the possibility to debrief experiences afterwards make sure the audience trust you as an immersive reality storyteller in the future, too.

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The Digital Rocking Chair's curator insight, April 4, 3:02 PM


Jess Linington:  "Immersing your audience in hyper-real situations can evoke intense reactions - How do you balance the potential of projects with the ethics of immersion?"

James Coombes's curator insight, April 4, 6:16 PM

“You should design for these issues – they aren’t an afterthought, they should be built in.”

Rescooped by Minna Kilpeläinen from #transmediascoop
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21 Must-do Activities to Boost your Web TV Show or Movie Audience

Created by the folks at http://www.conducttr.com The document provides 21 practical ideas for how to extend your storyworld beyond the video channel to engage …

Via Simon Staffans
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Rescooped by Minna Kilpeläinen from Digital Media Literacy + Cyber Arts + Performance Centers Connected to Fiber Networks
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The Tweeting Child, or What I Learned about Social Media from a Five Year-Old | Michael Newman | Medium.com

The Tweeting Child, or What I Learned about Social Media from a Five Year-Old | Michael Newman | Medium.com | Hitchhiker | Scoop.it

Noah, AKA @beebaaahp, is a five year-old boy. He likes playing Wii tennis (complains about line calls), having Mr. Man books read to him at bedtime, and snacking on string cheese and applesauce squeezies.

 

He’s a digital native; his little fingers have tapped and swiped the surfaces of iPads and iPhones practically his whole life. Once, while his parents were asleep early in the morning, he powered on the television set, toggled to the input for the Roku media player, selected a TV episode he wanted to watch on Amazon Instant, correctly guessed the password necessary to make a purchase, and started watching his show.

 

Noah is my son, and lately one of his favorite things is twitter. He asked several times to have his own account, and would often demand to tweet from my account (or do it without asking). He wanted to use the same media of communication that his parents use, to play with our toys. It seemed harmless enough, and I monitor his account pretty closely. Since I said ok in December, 2014, he has tweeted hundreds of times, followed more than 250 others, and collected around 50 followers. Not too shabby for a user just learning to read.

 

Noah goes to kindergarten all day M-F, and every afternoon he brings home the artworks he made at school, typically in the medium of marker on paper. Having a child in kindergarten really reveals the blurry line between culture and garbage. The creative work of our precious darlings must go in the trash almost all the time if we are not to suffocate under an ever-expanding oeuvre. But creativity play is about process as much as product.

I like to see Noah’s tweets as a digital analog to his art projects. He’s messing around and expressing himself and making things to give to others and exploring his imagination using the tools available. That the tweets are saved and published rather than admired insincerely and dropped in the kitchen receptacle when he isn’t looking is, in some ways, incidental. But this gives us an easy way of archiving the expressive record without amassing physical clutter, and it shares his life with others who might be interested to see a kid’s work.

 

Click headline to read more and access hot links--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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Rescooped by Minna Kilpeläinen from ART | Conceptual Photography & Fine Art
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New Cinematic Photos by Vincent Bourilhon Depict Enchantingly Surreal Worlds

New Cinematic Photos by Vincent Bourilhon Depict Enchantingly Surreal Worlds | Hitchhiker | Scoop.it
Fine art photographer Vincent Bourilhon expresses his dreams of a dynamic, vibrant world through enchantingly whimsical images. The Paris-based creative, who first first picked up a camera at the age of 16, combines photography and digital manipulation for stunningly surreal results that invite viewers to get lost in otherworldly scenes and visual narratives.
Since we last shared Bourilhon's work in 2013, the photographer has continued to surprise and stun with fresh, imaginative concepts. Some familiar motifs, such as airplanes, rainclouds, and magical jars, are reinterpreted in different ways, while other images explore new ideas and worlds. As always, Bourilhon's work is beautifully cinematic, with each shot resembling a still from a film filled with magic, adventure, and self-discovery.
To purchase prints of Bourilhon's fantasy-inspired work, head on over to My Modern Shop.
Vincent Bourilhon's website Vincent Bourilhon on Flickr
Vincent Bourilhon Photography on…

Via Anita Nadj
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14 Data Visualization Tools to Tell Better Stories with Numbers

14 Data Visualization Tools to Tell Better Stories with Numbers | Hitchhiker | Scoop.it
Marketing. Social Media. Humanity.
Minna Kilpeläinen's insight:

Definitely tools worth testing.

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Rescooped by Minna Kilpeläinen from Frontiers of Journalism
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Journalist Barrett Brown sentenced to 63 months in prison

Journalist Barrett Brown sentenced to 63 months in prison | Hitchhiker | Scoop.it
The intelligence and security journalist has already served more than two years in prison for charges related to his proximity to sources within the hacktivist entity known as Anonymous.

Via M. Edward (Ed) Borasky
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Rescooped by Minna Kilpeläinen from #transmediascoop
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Game of Thrones: Immersive experience and audience engagement

Belen discusses the creative process of 19Reinos (19 realms), one the world’s most ambitious transmedia entertainment experiences, which transformed Spain into…

Via Simon Staffans
Minna Kilpeläinen's insight:

Belen explains how to produce transmedia concept and run the user´s experience. One key is to give the possibility to engage in different ways, by exploring, competing, collaborating and expressing.  

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Simon Staffans's curator insight, January 23, 10:33 AM

More good stuff from the Conducttr conference.

Rescooped by Minna Kilpeläinen from Transmedia: Storytelling for the Digital Age
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Virtual reality breathes life into immersive storytelling

Virtual reality breathes life into immersive storytelling | Hitchhiker | Scoop.it

Via The Digital Rocking Chair
Minna Kilpeläinen's insight:

If journalists want to raise real awareness of what is going on in the world, they can´t just offer the audience facts and images.  They also have to give possibilities to feel the reality. Nonny de la Peña´s Project Syria is a great example of it.

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The Digital Rocking Chair's curator insight, January 12, 4:22 PM


Kate Abrosimova:  "The craft of storytelling is experiencing a sea-change in its development. Putting a viewer in the event directly with the help of virtual reality technology is what journalists are likely to be doing in the next decade."

Mervi Rauhala's curator insight, January 13, 1:42 AM

A truly interesting project which could increase sense of empathy and understanding. 

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Can Artificial Intelligence Like IBM's Watson Do Investigative Journalism?

Can Artificial Intelligence Like IBM's Watson Do Investigative Journalism? | Hitchhiker | Scoop.it
Winning Jeopardy was just a proof of concept. Now IBM's artificial brain has moved onto conquering health careand next, journalism.
Minna Kilpeläinen's insight:

"Watson isn’t going to "solve" investigative journalism, as if it were a great jigsaw puzzle, but it might speed things up and help us deal with scale, and it might help identify overlooked starting points and leads for journalists to delve into. Still, as much as Watson appears to be smart, it lacks human traits, like creativity, judgment, empathy, and ethics."


AI can be a great servant but bad master.

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10 Tips and Observations on Pitching Documentaries from the IDFA Forum | Filmmaker Magazine

10 Tips and Observations on Pitching Documentaries from the IDFA Forum | Filmmaker Magazine | Hitchhiker | Scoop.it
The 27th annual International Documentary Film Festival Amsterdam (IDFA) is one of the largest and most prestigious documentary film festivals in the world.
Minna Kilpeläinen's insight:

Eli Brown saw nearly 50 pitches in The International Film Festival Amsterdam. He  noticed 10 things that should be covered to make a deal in documentary business in 2015.

 

What makes documentary worth making (at least  for the buyers) is to make sure you have access to a compelling main character. And what seems to be even better:  you have access or you yourself are part of the community you make the documentary about. It seems that character-driven documentaries are still the main trend, but in my opinion different kind of innovative forms could be refereshing. If you want buyers to get excited to your documentary, you should give a taste of your new form in the trailer. Anyway, you have to know your audience and the profiles of the channels and broadcasters. Today crime seems to be a subject that interests audiences despite culture. Documentarist is just the right person to give voice to those who haven´t had it. Give platform to those voices. 

 

Traditional print media like The Guardian or The New York Times is more and more interested in video. That´s good news to documentary film makers. That makes more platforms to good documentaries.

 

Pitching skills are crucial for film makers, but it is good to remember that "a great pitch is not necessarily a great documentary and vice versa”. You have to learn to make a compelling trailer to a compelling documentary. These are different kind of art forms - you need to know how to make a good commercial.


Your track record matters of course. Success follows success. Try to make your piece as good as no one else.

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