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How to Use Hashtags in Your Social Media Marketing | Social Media Examiner

How to Use Hashtags in Your Social Media Marketing | Social Media Examiner | Hitchhiker | Scoop.it
How to use hashtags in your social media marketing to create successful campaigns and maximize your exposure across all social media channels.

Via David Blundell
Minna Kilpeläinen's insight:

Useful advice.

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David Blundell's curator insight, February 22, 2013 4:03 AM

You probably know this already but a great reminder anyway . . .

Neil Wilkins's curator insight, February 22, 2013 6:58 AM

Less is more and you don't have to use # in every tweet. But when the time and place are right, these are some great tips to make it work well.

From around the web

Hitchhiker
Telling stories about the trips worth taking. Topics about transmedia, journalism, technology and art.
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Rescooped by Minna Kilpeläinen from #transmediascoop
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StoryCode Reports - The Promise and Realities of Creating Immersive Media Projects - Best Practices

StoryCode Reports - The Promise and Realities of Creating Immersive Media Projects - Best Practices | Hitchhiker | Scoop.it
This report takes a deep dive into audience numbers and behaviors for a few key immersive media projects, and puts the spotlight on the top practitioners in an emerging craft.

Via Simon Staffans
Minna Kilpeläinen's insight:

Take time to peek into these projects and their best practises.

 

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Simon Staffans's curator insight, March 19, 3:39 PM

Pretty much a must read.

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Sandra Lehner: 5 reasons why transmedia still matters

Sandra Lehner: 5 reasons why transmedia still matters | Hitchhiker | Scoop.it
Transmedia isn't just a buzzword, far from it: it's more than ever a powerful tool for producers, says Joiz' social TV manager!

Via Simon Staffans
Minna Kilpeläinen's insight:

"In more and more countries, multiplatform extensions are necessary to get funding" for one.

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Simon Staffans's curator insight, May 4, 8:06 AM

Some good reasons :)

Jeni Mawter's curator insight, May 4, 9:50 PM
Thanks Sandra!
Rescooped by Minna Kilpeläinen from Transmedia: Storytelling for the Digital Age
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Minecraft and The Future of Transmedia Learning

Minecraft and The Future of Transmedia Learning | Hitchhiker | Scoop.it

Via The Digital Rocking Chair
Minna Kilpeläinen's insight:
Barry Joseph: "Transmedia play “involves experimentation with and participation in a transmedia experience, but also applies to media that has no storyline, such as open-ended video games.” Open-ended games like Minecraft."
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Cindy Rudy's curator insight, April 24, 8:29 AM

A whole new term for me: transmedia learning!

Dr. Pamela Rutledge's curator insight, April 24, 2:33 PM

An excellent article that explores the link between Minecraft and the concept of transmedia education.  It underscores the importance of defining transmedia as a cross-media experience and critical 21st century literacy (and not immediately escalating to images of a Hollywood franchise).  It also contains links to a couple of very good 'transmedia education' resources if you haven't read them.

Mónica Beloso's curator insight, April 24, 7:34 PM

añada su visión ...

Rescooped by Minna Kilpeläinen from Transmedia: Storytelling for the Digital Age
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Transmedia or Social Media? Storyworld Expansion Across Social Networks

Transmedia or Social Media? Storyworld Expansion Across Social Networks | Hitchhiker | Scoop.it

Via The Digital Rocking Chair
Minna Kilpeläinen's insight:

Transmedia and social media belong together. Transmedia is storytelling on any platform we can imagine. Including social media.

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Bright Creations's curator insight, May 5, 5:31 AM

So, what does Storyworld Expansion Across Social Networks mean?

myENDVER's curator insight, May 6, 7:05 AM

Interesting... and testing this function.

SageRave's curator insight, May 8, 1:32 PM

Craft a good story, educate potential customers, and delight existing buyers.

Rescooped by Minna Kilpeläinen from Digital Health
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THE INTERNET OF THINGS (IOT) ECOSYSTEM: FOUR WAYS IT WILL IMPACT HEALTH

THE INTERNET OF THINGS (IOT) ECOSYSTEM: FOUR WAYS IT WILL IMPACT HEALTH | Hitchhiker | Scoop.it

My vision of a digital health revolution is in four parts, those being:

Access to information (the internet age)Access to each other (the socialised internet)Access to ourselves (the rise of quantified self, expressed through mobile and wearable health technology)Access to everyone (the subsequent development and application of big data)

 

What is interesting is that it is really a revolution in five parts, the final one is not as noisy as the previous four. It could even be called silent, but there is good reason to believe it will be the most important for the future of medicine, healthcare and well-being. This is the connectivity to everything. 


Via Alex Butler
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Tim Mustill's curator insight, April 30, 12:00 PM

Without help this revolution will by-pass the demographic that need it most ie the unwired, co-morbid, underprivileged elderly. Thankfully there are some companies out there trying to access these stakeholders eg http://www.seespeak.co.uk/

 

Rescooped by Minna Kilpeläinen from Digital Media Literacy + Cyber Arts + Performance Centers Connected to Fiber Networks
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Teens aren’t fleeing Facebook as quickly as we thought | Hayley Tsukayama | WashPost.com

Teens aren’t fleeing Facebook as quickly as we thought | Hayley Tsukayama | WashPost.com | Hitchhiker | Scoop.it

The technology world moves fast, especially where social media is concerned. Sometimes it can seem like there's a new "Facebook-killer" on tap every week -- especially if you have a tech reporter's inbox. And the rumors of that ten-year-old network's death seem to be even more frequent, with reports saying that teenagers are killing its growth prospects by turning to other options.

But, with the Meerkats, Periscopes and Snapchats of the world now vying for attention, it's not always clear how teens are really using social media these days. To explore the question, The Pew Research Center asked over 1,000 respondents, between ages 13 and 17, for their thoughts, and included them in a report published Thursday.

Here are few key takeaways and access hot links--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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What to Do When People Draw Different Conclusions From the Same Data

What to Do When People Draw Different Conclusions From the Same Data | Hitchhiker | Scoop.it
Crowdsourcing can help.
Minna Kilpeläinen's insight:

It´s not only the data, it´s the interpretation that counts.

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Rescooped by Minna Kilpeläinen from Transmedia: Storytelling for the Digital Age
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The ethics of immersion, virtual reality & consent

The ethics of immersion, virtual reality & consent | Hitchhiker | Scoop.it

Via The Digital Rocking Chair
Minna Kilpeläinen's insight:

Virtual reality experience can evoke intense reactions among the participants. Audience testing and the possibility to debrief experiences afterwards make sure the audience trust you as an immersive reality storyteller in the future, too.

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The Digital Rocking Chair's curator insight, April 4, 3:02 PM


Jess Linington:  "Immersing your audience in hyper-real situations can evoke intense reactions - How do you balance the potential of projects with the ethics of immersion?"

James Coombes's curator insight, April 4, 6:16 PM

“You should design for these issues – they aren’t an afterthought, they should be built in.”

Rescooped by Minna Kilpeläinen from #transmediascoop
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21 Must-do Activities to Boost your Web TV Show or Movie Audience

Created by the folks at http://www.conducttr.com The document provides 21 practical ideas for how to extend your storyworld beyond the video channel to engage …

Via Simon Staffans
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Rescooped by Minna Kilpeläinen from Digital Media Literacy + Cyber Arts + Performance Centers Connected to Fiber Networks
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The Tweeting Child, or What I Learned about Social Media from a Five Year-Old | Michael Newman | Medium.com

The Tweeting Child, or What I Learned about Social Media from a Five Year-Old | Michael Newman | Medium.com | Hitchhiker | Scoop.it

Noah, AKA @beebaaahp, is a five year-old boy. He likes playing Wii tennis (complains about line calls), having Mr. Man books read to him at bedtime, and snacking on string cheese and applesauce squeezies.

 

He’s a digital native; his little fingers have tapped and swiped the surfaces of iPads and iPhones practically his whole life. Once, while his parents were asleep early in the morning, he powered on the television set, toggled to the input for the Roku media player, selected a TV episode he wanted to watch on Amazon Instant, correctly guessed the password necessary to make a purchase, and started watching his show.

 

Noah is my son, and lately one of his favorite things is twitter. He asked several times to have his own account, and would often demand to tweet from my account (or do it without asking). He wanted to use the same media of communication that his parents use, to play with our toys. It seemed harmless enough, and I monitor his account pretty closely. Since I said ok in December, 2014, he has tweeted hundreds of times, followed more than 250 others, and collected around 50 followers. Not too shabby for a user just learning to read.

 

Noah goes to kindergarten all day M-F, and every afternoon he brings home the artworks he made at school, typically in the medium of marker on paper. Having a child in kindergarten really reveals the blurry line between culture and garbage. The creative work of our precious darlings must go in the trash almost all the time if we are not to suffocate under an ever-expanding oeuvre. But creativity play is about process as much as product.

I like to see Noah’s tweets as a digital analog to his art projects. He’s messing around and expressing himself and making things to give to others and exploring his imagination using the tools available. That the tweets are saved and published rather than admired insincerely and dropped in the kitchen receptacle when he isn’t looking is, in some ways, incidental. But this gives us an easy way of archiving the expressive record without amassing physical clutter, and it shares his life with others who might be interested to see a kid’s work.

 

Click headline to read more and access hot links--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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Rescooped by Minna Kilpeläinen from ART | Conceptual Photography & Fine Art
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New Cinematic Photos by Vincent Bourilhon Depict Enchantingly Surreal Worlds

New Cinematic Photos by Vincent Bourilhon Depict Enchantingly Surreal Worlds | Hitchhiker | Scoop.it
Fine art photographer Vincent Bourilhon expresses his dreams of a dynamic, vibrant world through enchantingly whimsical images. The Paris-based creative, who first first picked up a camera at the age of 16, combines photography and digital manipulation for stunningly surreal results that invite viewers to get lost in otherworldly scenes and visual narratives.
Since we last shared Bourilhon's work in 2013, the photographer has continued to surprise and stun with fresh, imaginative concepts. Some familiar motifs, such as airplanes, rainclouds, and magical jars, are reinterpreted in different ways, while other images explore new ideas and worlds. As always, Bourilhon's work is beautifully cinematic, with each shot resembling a still from a film filled with magic, adventure, and self-discovery.
To purchase prints of Bourilhon's fantasy-inspired work, head on over to My Modern Shop.
Vincent Bourilhon's website Vincent Bourilhon on Flickr
Vincent Bourilhon Photography on…

Via Anita Nadj
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14 Data Visualization Tools to Tell Better Stories with Numbers

14 Data Visualization Tools to Tell Better Stories with Numbers | Hitchhiker | Scoop.it
Marketing. Social Media. Humanity.
Minna Kilpeläinen's insight:

Definitely tools worth testing.

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Rescooped by Minna Kilpeläinen from Frontiers of Journalism
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Journalist Barrett Brown sentenced to 63 months in prison

Journalist Barrett Brown sentenced to 63 months in prison | Hitchhiker | Scoop.it
The intelligence and security journalist has already served more than two years in prison for charges related to his proximity to sources within the hacktivist entity known as Anonymous.

Via M. Edward (Ed) Borasky
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Where Next for Reality? – Transmedia Storyteller

Where Next for Reality? – Transmedia Storyteller | Hitchhiker | Scoop.it

Via Simon Staffans
Minna Kilpeläinen's insight:

"Stories are the way we make sense of the world. Our minds can’t deal with randomness and we see connections, causes and reasons even where there are none." 

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Simon Staffans's curator insight, April 21, 7:47 AM

"Fluid reality" - where boundaries dissolve

Rescooped by Minna Kilpeläinen from #transmediascoop
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Latin America's growing appetite for digital storytelling | #mediadev | DW.DE | 27.04.2015

Latin America's growing appetite for digital storytelling | #mediadev | DW.DE | 27.04.2015 | Hitchhiker | Scoop.it
Amid Latin America's flourishing digital scene, there are two hot trends – multimedia and transmedia documentaries. Argentine documentary-maker Alvaro Liuzzi takes a look at the developing genre.

Via Simon Staffans
Minna Kilpeläinen's insight:
Alvaro Liuzzi reminds transmedia-storytellers to think it through the user.
Five times I: Immersion. Users want to enter more deeply into a story and learn more about the story world.Interactivity. Users want to be able to change or influence story elements and interact with other users involved in a global narrative.Integration. The story should be cohesive across various platforms and have some sort of interface with the real world.Impact. The story should inspire the user to act in the real world.

 

 

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Simon Staffans's curator insight, May 4, 8:08 AM

Latin America embracing transmedia - for a reason

Rescooped by Minna Kilpeläinen from Transmedia: Storytelling for the Digital Age
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Sandra Lehner: 5 reasons why transmedia still matters

Sandra Lehner: 5 reasons why transmedia still matters | Hitchhiker | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, May 1, 6:01 AM


Sandra Lehner:  "Transmedia isn't just a buzzword, far from it: it's more than ever a powerful tool for producers, says Joiz' social TV manager!"

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It’s Time For Every Journalist To Learn Basic Data Skills | Mediashift | PBS

It’s Time For Every Journalist To Learn Basic Data Skills | Mediashift | PBS | Hitchhiker | Scoop.it
First came the web. Then came social media. Now journalists face a new challenge on the horizon: big data. It used to be that data journalism lived in a corner of the newsroom, in the care of investigative or business reporters.
Minna Kilpeläinen's insight:

"In 2013, IBM rsearchers found thet 90 percent of the world´s data had been created in the previous two years." 

 

It is journalists´ and researchers´ job to show, what the data has to do with our lives. Journalists need skills for that. 

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Digital diplomacy as transmedia engagement: Aligning theories of participatory culture with international advocacy campaigns


Via Simon Staffans
Minna Kilpeläinen's insight:

Transmedia is a powerful tool for empowerment. International advocacy campaigns are engaging multiplatform campaigns that can benefit  from co-creation and co-option of shared values through transmedia engagement techniques. James Pamment describes a case study of the Campaign to End Sexual Violence in Conflict.

 

"Audience participation encourages a playful appropriation of assets that enriches the diegetic world with new stories and perspectives, and ultimately strengthens the symbolic universe, its associated brands and the relationship between the owner of the assets and the audience."

 

 

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Simon Staffans's curator insight, April 3, 2:07 PM

An article on transmedia and participatory storytelling in diplomacy - interesting.

Rescooped by Minna Kilpeläinen from Modern Marketer
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48 Significant Social Media Facts, Figures and Statistics - Plus 7 Infographics

48 Significant Social Media Facts, Figures and Statistics - Plus 7 Infographics | Hitchhiker | Scoop.it
The social media landscape changes rapidly and keeping up with the latest numbers is a challenge. Here are the latest facts figures and statistics from Facebook, Twitter, Pinterest, Instagram, Google+, YouTube and LinkedIn

Via The Fish Firm
Minna Kilpeläinen's insight:

These statistics are from year 2012. It would be nice to have more recent facts. But these figures give a bigger picture anyway.

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Marco Favero's curator insight, April 14, 2:02 AM

aggiungi la tua intuizione ...

Rescooped by Minna Kilpeläinen from Education Technology - theory & practice
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46 Tools To Make Infographics In The Classroom

46 Tools To Make Infographics In The Classroom | Hitchhiker | Scoop.it
46 Tools To Make Infographics In The Classroom

Via Timo Ilomäki
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Getting started in Transmedia Storytelling

This is a practical guide to transmedia storytelling for beginners. This book is also available in print and on the Kindle at Amazon
Minna Kilpeläinen's insight:

This is practically everything you need to know when you´re about to get started with a transmedia story. Good luck!

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Rescooped by Minna Kilpeläinen from Frontiers of Journalism
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Take two steps back from journalism: What are the editorial products we’re not building?

Take two steps back from journalism: What are the editorial products we’re not building? | Hitchhiker | Scoop.it
"Imagine all the wildly different services you could deliver with a building full of writers and developers."

Via M. Edward (Ed) Borasky
Minna Kilpeläinen's insight:

Jonathan Stray: "The next time you feel a story is being ignored, try doing a search in Google News. Almost always I find that some mainstream organization has covered it, even if it was never front-page." 


Stray asks, what are the editorial products we should be building. First he lists, what we already have.

 

We already record what just happened. We can locate pre-existing information by search engines. We can filter the information tsunami. We have tools for explanatory journalism. Wikipedia is still the most effective place to get background information on any topic. We expose wrongdoings via investigative journalism and debunk lies and rumours with products like Politifact, Emergent.Info or Snopes. 


What we don´t have, says Stray, are editorial products that tell us, what we can do about the facts we learn from the news. We need moderated places for difficult discussions. We need personalized news that are more accurate, not based on clicks and likes only. We don’t have good models for a “conversation” that might include millions of people. There are no proper communication channels between citizens and governments. We need systematic government coverage. Story creation should be interactive, we should be able to choos our own adventures.

 

So, media inventors, here´s a little job for you..

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The Web: Headliner Or TV’s Supporting Actor?

The Web: Headliner Or TV’s Supporting Actor? | Hitchhiker | Scoop.it

Via The Digital Rocking Chair
Minna Kilpeläinen's insight:

A 2014 Nielsen Digital Consumer Report 
said that 84 percent of U.S. smartphone and 
tablet owners watch television with a second screen in hand. Second screen action is definitely something networks should explore and figure out how to engage viewers to their content. Question is, how do networks and other media  companies build interactive web platforms for today’s viewers?


Chuck Fishman says that to date, networks’ attempts at creating second-screen experiences  haven’t consistently taken off.

Second screen action often happens on social channels that
networks don’t own, and therefore can’t control, but they do
have the ability to capture and amplify what’s happening.

 

Fishman suggests that one  way media companies could approach the  second screen is to create original and exclusive
digital video content that  stands apart from linear broadcast programming. That means focusing strongly on transmedia storytelling. Media concepts no longer contain only tv-programmes, you have to produce a multiplatform experience from the beginning.

 

 

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The Digital Rocking Chair's curator insight, February 28, 1:41 PM


Chuck Fishman:  "Today’s TV viewer doesn’t just watch TV anymore — they scroll through Twitter and Facebook in real time, watch YouTube Videos, send Snapchats and pin to Pinterest boards."

Rescooped by Minna Kilpeläinen from Photography Now
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What If Clients Don’t Really Need ‘Professional Photography’?

What If Clients Don’t Really Need ‘Professional Photography’? | Hitchhiker | Scoop.it
Author’s disclaimer: This article is aimed toward commercial, business-to-business photographers. Consumer photographers may get something from it as well, but there are different market forces at work in that genre.

Via Mario Pires
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Mario Pires's curator insight, January 28, 5:20 AM

"Perhaps it is time for photographers to start focusing on what they deliver: visual solutions. engagement, and brand awareness.

And those solutions may be photographs, photo illustrations, motion, full video, social media graphics, Instagram/Vine combos… whatever it takes to create something that helps a client grow their business."

Rescooped by Minna Kilpeläinen from Modern Marketer
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2015 Worldwide Internet, Mobile and Social Media Trends

2015 Worldwide Internet, Mobile and Social Media Trends | Hitchhiker | Scoop.it
Last year we wrote about We Are Social’s huge report on everything internet, mobile and social and the company is back with an even bigger report on trends than last…

Via The Fish Firm
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Pantelis Chiotellis's curator insight, January 24, 3:57 PM

Follow the link for the report.

Gabriel Cardon's curator insight, January 25, 12:10 PM

Figures.