Hitchhiker
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Hitchhiker
Telling stories about the trips worth taking. Topics about transmedia, journalism, technology and art.
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Rescooped by Minna Kilpeläinen from Just Story It! Biz Storytelling
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Competing on Customer Journeys

Competing on Customer Journeys | Hitchhiker | Scoop.it
You have to create new value at every step.

Via Eric_Determined / Eric Silverstein, Dr. Madelyn Blair
Minna Kilpeläinen's insight:

Have you already fallen into The Loyalty Loop?

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Eric_Determined / Eric Silverstein's curator insight, October 19, 2015 4:35 AM

Companies can no longer react to customers expectations, they need to be proactive.


"Companies building the most effective journeys master four interconnected capabilities:


1) Automation

2) Proactive personalization

3) Contextual interaction

4) Journey innovation


David Edelman shares his experience with Sungevity, along with other developments from other major brands.


Share other brand stories you have experienced where they continuously improve and delight across your journey with them?

Dr. Madelyn Blair's curator insight, October 19, 2015 8:58 AM

This article is written for companies who want to juice up their appeal to customers by walking them through a journey. As I read it, I got a strong sense that they were actually writing a story where the customer was the hero. Check it out. This review was written my Dr. Madelyn Blair. See her at www.madelynblair.com. Follow her @madelynblair.

Rescooped by Minna Kilpeläinen from Just Story It! Biz Storytelling
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Bored + distracted: audio stories are just not cutting it

Bored + distracted: audio stories are just not cutting it | Hitchhiker | Scoop.it
Of all the ways to enjoy a book, minds wander most when we're listening to someone else read it.

Via Karen Dietz
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Karen Dietz's curator insight, February 13, 2014 11:50 AM

Ooh ooh ooh -- this article is really cool! Add this to your arsenal about why oral or in-person storytelling is a higher leverage point than just audio stories.


This article makes the point that reading a story creates more engagement with it because more of the brain and body is engaged. We already know that oral storytelling is a whole brain/whole body experience that often trumps reading. The research shared here has important ramifications for anyone producing content.


The researchers demonstrate that people who listen to stories (like podcasts or books on tape) are more easily distracted. That means your ability to connect, engage, and shift perceptions is compromised. And compromised a lot, according to this research.


Enjoy digging into this research and learning more about how to better leverage the power of storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Miriam Gilbert's curator insight, February 14, 2014 9:54 AM

Very interesting: comparing the impact of reading vs listening to a book. Not sure I completely agree - the comments are worth noting, too!

Kim Adamof's curator insight, February 14, 2014 11:03 AM

Storytelling via listening - how can you tell your story to get people to want to listen?

Rescooped by Minna Kilpeläinen from Just Story It! Biz Storytelling
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Story Strategy For Generating Lots Of Content

Story Strategy For Generating Lots Of Content | Hitchhiker | Scoop.it
Your smaller stories feed your larger company story and messaging, yet mixing the two isn’t easy. What can a content marketer learn from classic literature?

Via Karen Dietz
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Karen Dietz's curator insight, June 11, 2014 7:06 PM

This post by Emily G. Buchler gives us a terrific way to think about our business stories that will generate an endless stream of stories that are cohesive to your brand. How? By telling stories within stories.


Yes -- what a great point! She then does a fabulous job explaining what she means by this statement, and gives examples so we 'get it'.


Put this article into the category of 'strategic storytelling'. Yes, we need to craft our business stories. But if we don't think about them strategically, we can end up with messages at cross purposes with themselves as we produce content across different channels. 


So go read this article because I think it will really help you generate ideas for more stories you can tell -- but in a way that is consistent with your brand.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Minna Kilpeläinen from Just Story It! Biz Storytelling
Scoop.it!

The Role of Story, Sci-Fi + Transmedia in Developing Corporate Strategies

The Role of Story, Sci-Fi + Transmedia in Developing Corporate Strategies | Hitchhiker | Scoop.it
This deck supported a Lab led by Ian Ginn in December in The Hague, investigating in-company narratives to communicate future technology options. Discusses: Com

Via Karen Dietz
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Karen Dietz's curator insight, January 29, 2014 1:20 PM

Being able to peer into the future and generate corporate strategies is a tough feat. Same with generating a company's Future Story (what the future will look like through the actions you are taking today).


While I don't necessarily agree that transmedia storytelling is the answer, what I really do like about this SlideShare piece is its unique take on how science fiction and speculative science can help solve these challenges.


I bet you get a few creative ideas from this piece! Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Jens Peter Madsen's curator insight, February 1, 2014 5:14 AM

I´m working with the art of oral storytelling and tries to introduce it in digital medias. I think that the art of storytelling has got a lot to do in the new medias. Watch my site www.digitalstoryteller.dk/english

Peter Evans's curator insight, February 14, 2014 7:30 AM

A very interesting set of slides illustrating the power of thinking about the future as a narrative tale. A good complement to the scenario planning processes that came out of Shell, etc