Hitchhiker
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Hitchhiker
Telling stories about the trips worth taking. Topics about transmedia, journalism, technology and art.
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Rescooped by Minna Kilpeläinen from Just Story It! Biz Storytelling
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Bored + distracted: audio stories are just not cutting it

Bored + distracted: audio stories are just not cutting it | Hitchhiker | Scoop.it
Of all the ways to enjoy a book, minds wander most when we're listening to someone else read it.

Via Karen Dietz
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Karen Dietz's curator insight, February 13, 2014 11:50 AM

Ooh ooh ooh -- this article is really cool! Add this to your arsenal about why oral or in-person storytelling is a higher leverage point than just audio stories.


This article makes the point that reading a story creates more engagement with it because more of the brain and body is engaged. We already know that oral storytelling is a whole brain/whole body experience that often trumps reading. The research shared here has important ramifications for anyone producing content.


The researchers demonstrate that people who listen to stories (like podcasts or books on tape) are more easily distracted. That means your ability to connect, engage, and shift perceptions is compromised. And compromised a lot, according to this research.


Enjoy digging into this research and learning more about how to better leverage the power of storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Miriam Gilbert's curator insight, February 14, 2014 9:54 AM

Very interesting: comparing the impact of reading vs listening to a book. Not sure I completely agree - the comments are worth noting, too!

Kim Adamof's curator insight, February 14, 2014 11:03 AM

Storytelling via listening - how can you tell your story to get people to want to listen?

Rescooped by Minna Kilpeläinen from Internet Marketing Strategy 2.0
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Easily Create Professional-Looking Forms and Surveys with Typeform


Via Robin Good
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Robin Good's curator insight, May 20, 2013 3:25 AM



Typeform is a new web app which allows you to easily edit, create and publish professionally-looking interactive forms and surveys on any website, while guaranteeing full compatibility with all desktop and mobile devices.


If you want to "listen" to your fans, customers and readers, this is a great tool to make it all happen.


As a matter of fact, Typeforms work across all computing devices: from desktop PCs, to tablets and smartphones and can include all types of questions, from yes/no to multiple choice to free form answer. There is even a "Dropdown question type" which allows you to add as many options you want to this customizable drop down menu.


To create a new interactive questionnaire, input form or survey, you only need to drag and drop, your selected type of questions onto your empty form canvas.

Nonetheless all newly created forms have by default a professionally-looking design, it is also possible to customize their look by selecting specific colors, fonts, backgrounds or by choosing among several readily available design themes.


Other key features include the ability to embed any newly created form or survey onto any website or blog.


It is also possible to personalize typeforms by passing data into your typeforms and by appending variables to the URL. Great for greeting your users by their first name or passing hidden data along to your results.


Free to use.



Find out more: https://www.typeform.com/


Promo video: http://vimeo.com/44924584

FAQ: http://support.typeform.com/


Sign-up for the beta: https://www.typeform.com/signup/public-beta/en/