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You think you're being all clever and original with your brand storytelling. In fact, you're not.
Do you business stories fall into any of these story types? These are ads for companies so you may have stories that don't match the list here. And that is OK!! But maybe you do. It could be fun to see :)
Many thanks to Caroline Florence and her curation Insight Storytelling http://www.scoop.it/t/insight-storytelling for finding and sharing this!
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it
This reminds me a lot of The Hero's Journey where you can find yourself in different places at different times. And very useful for imaging.