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Telling stories about the trips worth taking. Topics about transmedia, journalism, technology and art.
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Rescooped by Minna Kilpeläinen from Just Story It! Biz Storytelling

Competing on Customer Journeys

Competing on Customer Journeys | Hitchhiker | Scoop.it
You have to create new value at every step.

Via Eric_Determined / Eric Silverstein, Dr. Madelyn Blair
Minna Kilpeläinen's insight:

Have you already fallen into The Loyalty Loop?

Eric_Determined / Eric Silverstein's curator insight, October 19, 2015 4:35 AM

Companies can no longer react to customers expectations, they need to be proactive.

"Companies building the most effective journeys master four interconnected capabilities:

1) Automation

2) Proactive personalization

3) Contextual interaction

4) Journey innovation

David Edelman shares his experience with Sungevity, along with other developments from other major brands.

Share other brand stories you have experienced where they continuously improve and delight across your journey with them?

Dr. Madelyn Blair's curator insight, October 19, 2015 8:58 AM

This article is written for companies who want to juice up their appeal to customers by walking them through a journey. As I read it, I got a strong sense that they were actually writing a story where the customer was the hero. Check it out. This review was written my Dr. Madelyn Blair. See her at www.madelynblair.com. Follow her @madelynblair.

Rescooped by Minna Kilpeläinen from Transmedia: Storytelling for the Digital Age

Mobile, transmedia and timing

Mobile, transmedia and timing | Hitchhiker | Scoop.it

Simon Staffans:  "Rob Pratten had a brief but excellent post up on Transmedia Coalition the other day, entitled ”The 5Rs of Mobile in Transmedia Storytelling”. To recapitalize briefly, the gist of the post were that" ...

Via The Digital Rocking Chair
Ryan Crowder's curator insight, June 7, 2013 2:16 PM

Peeps consume different media at different times on different devices. Worth some thought for sure.

Brad Tollefson's curator insight, June 18, 2013 8:06 PM

It's all in the....timing...