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Transmedia Storytelling in Five Steps

Transmedia Storytelling in Five Steps | History of the Paralympic movement in Australia | Scoop.it
Getty is promoting their media with this infographic of how to create transmedia in five steps.

 

The five step approach, as they summarize in their interactive site, consists of:

Audience firstDeliver experienceDeliver engagementThink screen [multiple screens]Pull media together 

Getty then offers the elements of images, sound, video and editorial (for those interested in creating stories that intersect or are built from real life) at the bottom of the landing page.

Take a look at their infographic and see if it inspires you to think like a transmedia storyteller.


Via Lauren Moss
Tony Naar's insight:

What a great way to look at how we can tell the story of the Paralympic movement in Australia in a way that engages with audiences and ensures that we are relevant and current. Very inspiring!

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Rescooped by Tony Naar from Innovative Marketing and Crowdfunding
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10 Public Speaking Habits To Avoid At All Costs

10 Public Speaking Habits To Avoid At All Costs | History of the Paralympic movement in Australia | Scoop.it
Bad habits occur daily in the workplace by presenters who are otherwise smart, accomplished professionals.

Via Marty Koenig
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Chuck Devers's curator insight, June 29, 3:52 PM

WE all know how nerves can hurt an otherwise perfectly planned presentation.  But dropping the bad habits BEFORE you start can help chill the nerves, soothe the soul, and make you a red hot presenter!

Rescooped by Tony Naar from visual data
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Transmedia Storytelling in Five Steps

Transmedia Storytelling in Five Steps | History of the Paralympic movement in Australia | Scoop.it
Getty is promoting their media with this infographic of how to create transmedia in five steps.

 

The five step approach, as they summarize in their interactive site, consists of:

Audience firstDeliver experienceDeliver engagementThink screen [multiple screens]Pull media together 

Getty then offers the elements of images, sound, video and editorial (for those interested in creating stories that intersect or are built from real life) at the bottom of the landing page.

Take a look at their infographic and see if it inspires you to think like a transmedia storyteller.


Via Lauren Moss
Tony Naar's insight:

What a great way to look at how we can tell the story of the Paralympic movement in Australia in a way that engages with audiences and ensures that we are relevant and current. Very inspiring!

more...
No comment yet.
Rescooped by Tony Naar from visual data
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This Interactive Sochi Calendar Completely Reinvents How We Understand Scheduling

This Interactive Sochi Calendar Completely Reinvents How We Understand Scheduling | History of the Paralympic movement in Australia | Scoop.it

Calendars are a fairly well-understood, unquestioned form of linear organization. Rarely is the format questioned or challenged, but once you see this new interactive circular calendar produced by creative agency Column Five and hosted by SportsInteraction, you’ll wonder how you ever thought you’d understand the Sochi 2014 Winter Olympics without it.

The incredibly intuitive calendar sorts the Sochi events by sport and date. Each color represents a sport while each ring representing a day, all of which is completely interactive and has the events listed by an American time zone for our stateside convenience.

As the information becomes available, the calendar will have more country and competitor data listed, along with results being continuously updated.


Via Lauren Moss
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Patrice Mitrano's curator insight, February 13, 4:36 AM

lien vers le calendrier interactif : http://www.sportsinteraction.com/2014-sochi-schedule-results

Andreas Maniatis's curator insight, February 13, 8:23 AM

Self explicit! The actual interactive visualization module cannot be accessed from sites in Greece, though, as it is hosted on a Games gambling site, blocked at least by our provider. Pitty.

Rescooped by Tony Naar from Innovative Marketing and Crowdfunding
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25 Great Social Media Tools - Infographic

25 Great Social Media Tools - Infographic | History of the Paralympic movement in Australia | Scoop.it
As social media marketing is now essential part of companies' marketing mix, the decision which social media tool to use is crucial.

Via Marty Koenig
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Sandra Osbon's curator insight, October 13, 2013 6:14 PM

There are different audiences at each social site and different buying mindsets.  Understanding each site will help me save time when I decide to post.

Laurie Shooltz's curator insight, October 14, 2013 12:41 PM

The use of social media in markeing your company is becoming a must in your mix of business promotion. Here is a great article and info graphic that will help you understand some of the options to take your campaigns to the next level.