Every morning, twenty-five-year-old Rafael Gonzalez delivers coolers laden with homemade ice cream and paletas, or popsicles, to his three Memphis-area La Michoacana ice cream shops. His recipe is simple: fresh fruit, fresh cream, and sugar. Horchata (a blend of rice milk and cinnamon) and pine nut are the most popular flavors, along with avocado, strawberry, and vanilla. Gonzalez sources dulce de leche from his father's ice cream shop in Chihuahua, Mexico. And he imports ice cream making equipment from the tiny village of Tocumbo, in the state of Michoacan.