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[Focus] Hyatt et son concierge égérie 2.0

[Focus] Hyatt et son concierge égérie 2.0 | Luxe 2.0 - Marketing digital - E-commerce | Scoop.it

De l’intelligence, de l’humour, de la participation et de l’interaction : 4 ingrédients savamment dosés par We Are Social dans la campagne #Hyattadream pour les Hôtels Hyatt.


Via Jean-Marc TRESOR
Karim Bouhajeb's insight:

Depuis 2 semaines un certain Aimable, le concierge 2.0 des Hôtels Hyatt divertit fortement les réseaux sociaux. Un peu précieux, le verbe pertinent et un humour qu’on ne connaissait pas chez les concierges, il s’adonne à titiller avec délectation et gentillesse des personnages publics et des internautes au travers de petites vidéos de 30 secondes.

 

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Luxe 2.0 - Marketing digital - E-commerce
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Brioni helps consumers suit up for summer with swimwear video - Luxury Daily - Internet

Brioni helps consumers suit up for summer with swimwear video - Luxury Daily - Internet | Luxe 2.0 - Marketing digital - E-commerce | Scoop.it
Karim Bouhajeb's insight:

Italian menswear brand Brioni is expanding awareness for its lesser-known beachwear with a sunny poolside social video in two episodes, “Sunrise to Sunset”. While Brioni is typically associated with tailored, made-to-measure attire, this film may help the brand get consumers to think outside of their typical buying patterns with the label.

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Gucci's Chime for Change encourages social change via hackathon - Luxury Daily - Events/Causes

Gucci's Chime for Change encourages social change via hackathon - Luxury Daily - Events/Causes | Luxe 2.0 - Marketing digital - E-commerce | Scoop.it
Karim Bouhajeb's insight:

The goal of Chime for Change’s Chime Hack, in partnership with TEDWomen and Twitter, is to create technology solutions that promote safety for girls and women. Gucci’s Chime for Change is dedicated to making the lives of women and young girls better through initiatives concentrating on health, education and justice.

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Vestiaire Collective : an Online Luxury Consignment House

Vestiaire Collective : an Online Luxury Consignment House | Luxe 2.0 - Marketing digital - E-commerce | Scoop.it
Karim Bouhajeb's insight:

The social shopping site, popular for years in France, Britain and Germany, is seeing an increasing amount of traffic from the United States, particularly from celebrities and influencers in fashion and news media, who are given grand things that they can’t necessarily wear once, let alone twice. More than a dozen authenticators and quality inspectors employed by Vestiaire Collective to make sure the luxury products it sells are, in fact, luxe. The site is a marketplace for secondhand goods, and its three million members make up a particular echelon of buyers and sellers.

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Lexus reminds LGBT community "It Got Better" in video series - Luxury Daily - Multichannel

Lexus reminds LGBT community "It Got Better" in video series - Luxury Daily - Multichannel | Luxe 2.0 - Marketing digital - E-commerce | Scoop.it
Karim Bouhajeb's insight:

Toyota Corp.’s Lexus is uplifting consumers with a video series featuring the biographical tales of several celebrities as they navigated life as a member of the LGBT community.

“It Got Better” is Lexus’ version of the It Gets Better Project that was founded to combat LGBT teen suicide, the automaker’s series demonstrates the brand’s acceptance of all consumers and their dedication to equality and diversity.

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Louis Vuitton continues to raise brand value despite industry challenges: report - Luxury Daily - Research

Louis Vuitton continues to raise brand value despite industry challenges: report - Luxury Daily - Research | Luxe 2.0 - Marketing digital - E-commerce | Scoop.it
Karim Bouhajeb's insight:

French label Louis Vuitton is not shied away from social media advances and has departed from traditional print efforts to embrace the possibilities mobile applications such as Snapchat provide.

For instance, Louis Vuitton exclusively teased the opening of its exhibit in Rome through Snapchat to garner attention from younger fashion enthusiasts. The brand’s Snapchat username was shared on Twitter with the brand’s ghost for consumers to use the Snap to Add feature on the network. A Snapchat Story has been shared by the brand featuring different images of Rome to build up the anticipation for “Louis Vuitton Series 2 – Past, Present, Future” in the Italian city.

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Armani sculpts beauty awareness in dedicated #Atribute space - Luxury Daily - Internet

Armani sculpts beauty awareness in dedicated #Atribute space - Luxury Daily - Internet | Luxe 2.0 - Marketing digital - E-commerce | Scoop.it
Karim Bouhajeb's insight:

Italy’s Giorgio Armani is separating brand pillars to increase interest in all its facets during the label’s 40th anniversary.

Armani is celebrating four decades this year and has created a digital campaign #Atribute that explores aspects of the brand and its history through a serialized approach.

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Net-a-Porter is Testing Social Shopping | L2: The Daily

Net-a-Porter is Testing Social Shopping | L2: The Daily | Luxe 2.0 - Marketing digital - E-commerce | Scoop.it
Karim Bouhajeb's insight:

Net-a-Porter launches its social app The Net Set this week, as an effort to weave together browsing, buying, and social engagement. The Net Set resembles Facebook in providing a live news feed of fashion items and trending news. Users can also create profiles and upload images to the app. For those interested in narrowing their search, The Net Set has “tribes” or sets of user groups centered on a certain style themes.

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Vertu presents brand overview in new newsletter push - Luxury Daily - Internet

Vertu presents brand overview in new newsletter push - Luxury Daily - Internet | Luxe 2.0 - Marketing digital - E-commerce | Scoop.it
Karim Bouhajeb's insight:

British smartphone manufacturer Vertu is ensuring its consumers and enthusiasts are up-to-date on brand happenings through an updated newsletter program. In the past, Vertu has sent frequent email blasts to established and interested consumers, but this is the brand’s first official newsletter as it is traditionally described. Although digital marketing has advanced exponentially, emails still have the potential to boost consumer spend and drive interest in products and offers.

 
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Tag Heuer live broadcasts tennis match to reach wider audience - Luxury Daily - Mobile

Tag Heuer live broadcasts tennis match to reach wider audience - Luxury Daily - Mobile | Luxe 2.0 - Marketing digital - E-commerce | Scoop.it
Karim Bouhajeb's insight:

Swiss watchmaker Tag Heuer is using the latest live-streaming technology to share fun and exciting events with its followers.

The brand hosted a tennis match outside its store on the Champs-Élysées in Paris, pitting brand ambassadors Maria Sharapova and Nei Nishikori against each other for a lighthearted game. By streaming the event on Periscope, Tag Heuer ensured that consumers around the world would have real-time access to the match as it unfolded.

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Fortnum & Mason encourages feedback on Web site updates - Luxury Daily - Internet

Fortnum & Mason encourages feedback on Web site updates - Luxury Daily - Internet | Luxe 2.0 - Marketing digital - E-commerce | Scoop.it
Karim Bouhajeb's insight:

British retailer Fortnum & Mason is asking its network of ambassadors for feedback on a number of new initiatives.

In December of 2014, Fortnum & Mason asked for consumers’ insights when the retailer was testing the beta version of its updated Web site to ensure the best ecommerce experience.

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Alibaba refines authentication practices in face of Kering counterfeit lawsuit - Luxury Daily - Commerce

Alibaba refines authentication practices in face of Kering counterfeit lawsuit - Luxury Daily - Commerce | Luxe 2.0 - Marketing digital - E-commerce | Scoop.it
Karim Bouhajeb's insight:

Luxury conglomerate Kering has filed a lawsuit against Chinese ecommerce giant Alibaba, claiming the retailer has been facilitating the sale of counterfeit goods. Kering, along with its brands Gucci and Yves Saint Laurent, filed the lawsuit in a U.S. district court in New York May 15, stating that the online retailer has been allowing, and possibly encouraging, the sale of knock-off goods for profit. The group filed a similar suit against Alibaba in 2014, but soon dropped the case when the ecommerce player agreed to implement strategies to avoid the sale of counterfeits on its site.

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How Digitally Savvy Hotel Brands are Connecting to Consumers on Mobile | L2: The Daily

How Digitally Savvy Hotel Brands are Connecting to Consumers on Mobile | L2: The Daily | Luxe 2.0 - Marketing digital - E-commerce | Scoop.it
Karim Bouhajeb's insight:

Hotel guests are no longer content with a mobile app experience that only offers basic research and room booking – they are increasingly interacting with their phones throughout the travel process and are now seeking end-to-end services.

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Frette revamps Web site to showcase brand lifestyle online - Luxury Daily - Internet

Frette revamps Web site to showcase brand lifestyle online - Luxury Daily - Internet | Luxe 2.0 - Marketing digital - E-commerce | Scoop.it
Karim Bouhajeb's insight:

Italian linens brand Frette is furthering its digital strategy with the relaunch of its Web site that is designed to bring the in-store shopping experience to an online environment. Launching first in North American markets, Frette’s new site is fully responsive, allowing consumers to connect with its content and products across devices.

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Jimmy Choo touts posh pooches with user-generated content - Luxury Daily - Internet

Jimmy Choo touts posh pooches with user-generated content - Luxury Daily - Internet | Luxe 2.0 - Marketing digital - E-commerce | Scoop.it
Karim Bouhajeb's insight:

British footwear and accessories label Jimmy Choo is sharing its favorite #ChooHounds from around the world with a user-generated content collage. Recently, the label worked with artist Rafael Mantesso and his bull terrier, also named Jimmy Choo, on a film to promote a capsule collection of handbags and small leather goods for women and their canine companions. User-generated content allows a brand to incorporate its dedicated followers in an interactive way to show continuity and build a community.

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Flexjet redefines brand in digital realm with Web site redesign - Luxury Daily - Multichannel

Flexjet redefines brand in digital realm with Web site redesign - Luxury Daily - Multichannel | Luxe 2.0 - Marketing digital - E-commerce | Scoop.it
Karim Bouhajeb's insight:

Fractional jet ownership company Flexjet unveiled a new Web site that immerses the consumer in images and video to create an integrated digital experience. Owners, clients and visitors are able to gain insight into the Flexjet fleet and the experiences available through different programs. The imagery used throughout the Web site redesign and the 3-Dimensional experiences available will take private aviation consumers on a new digital journey that will likely spark interest in Flexjet and its offerings.

 
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Armani highlights anniversary bag with new social video - Luxury Daily - Internet

Armani highlights anniversary bag with new social video - Luxury Daily - Internet | Luxe 2.0 - Marketing digital - E-commerce | Scoop.it
Karim Bouhajeb's insight:

Italian fashion label Giorgio Armani is continuing to promote its Le Sac 11 bag with a new social video that was shared to its Facebook and Instagram accounts. The Le Sac 11 bag recently arrived in stores around the world after its debut during Milan and Paris’ fashion weeks in March. Continuing the promotion with a video will help Armani stay fresh in consumers’ minds as they are shopping for summer.

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Hermès adds ballet to cycling in shoppable video - Luxury Daily - Multichannel

Hermès adds ballet to cycling in shoppable video - Luxury Daily - Multichannel | Luxe 2.0 - Marketing digital - E-commerce | Scoop.it
Karim Bouhajeb's insight:

French leather goods maker Hermès is melding bicycling with fashion and art through a social video that features ballet upon its branded bikes. On Hermès’ Web site the video features a shopping option that leads consumers directly to the ecommerce page for its bicycles. In this case, ecommerce becomes an interactive feature that directly correlates a video with a product, tying together any disconnections consumers may have when viewing the film.

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Barneys launches iPhone app to reach consumers on-the-go - Luxury Daily - Mobile

Barneys launches iPhone app to reach consumers on-the-go - Luxury Daily - Mobile | Luxe 2.0 - Marketing digital - E-commerce | Scoop.it
Karim Bouhajeb's insight:

Department store chain Barneys New York is bringing its online shopping and brand experiences to consumers’ mobile devices with the launch of its iPhone application. This builds on Barneys’ other digital touchpoints, enabling consumers to shop with a universal shopping cart across its desktop sites and iPad app, as well as the new iPhone app.

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Nordstrom simplifies mobile commerce with text message buying - Luxury Daily - Mobile

Nordstrom simplifies mobile commerce with text message buying - Luxury Daily - Mobile | Luxe 2.0 - Marketing digital - E-commerce | Scoop.it
Karim Bouhajeb's insight:

Department store chain Nordstrom is expanding its mobile commerce capabilities with a new feature that enables shopping via text message. The retailer claims its TextStyle is the first of its kind for a department store in the United States, allowing for a secure, one-to-one buying experience between a consumer and a sales associate. Consumers are constantly connected to their phones, so this enables Nordstrom to serve them in a personal way no matter where they are.

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Mandarin Oriental stokes early interest in Milan property - Luxury Daily - Events/Causes

Mandarin Oriental stokes early interest in Milan property - Luxury Daily - Events/Causes | Luxe 2.0 - Marketing digital - E-commerce | Scoop.it
Karim Bouhajeb's insight:

The Landmark Mandarin Oriental, Hong Kong is helping the brand’s soon-to-be-opened Milan property gain a fan base with a social media campaign and thematic restaurant effort. The Mandarin Oriental Milan occupies four 19th century buildings, houses 104 rooms and will be opening later in the summer. To spur bookings or simply to increase awareness of the property for future travel plans, the brand is encouraging guests at its flagship property to consider Milan’s culture.

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Louis Vuitton anticipates Roman exhibit with Snapchat Story - Luxury Daily - Mobile

Louis Vuitton anticipates Roman exhibit with Snapchat Story - Luxury Daily - Mobile | Luxe 2.0 - Marketing digital - E-commerce | Scoop.it
Karim Bouhajeb's insight:

French apparel label Louis Vuitton is exclusively teasing the opening of its exhibit in Rome through Snapchat to garner attention from younger fashion enthusiasts. The brand’s Snapchat username was shared on Twitter with the brand’s ghost for consumers to use the Snap to Add feature on the network.

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Dior takes consumers behind-the-scenes at Cannes Film Festival - Luxury Daily - Internet

Dior takes consumers behind-the-scenes at Cannes Film Festival - Luxury Daily - Internet | Luxe 2.0 - Marketing digital - E-commerce | Scoop.it
Karim Bouhajeb's insight:

French fashion house Christian Dior is taking consumers behind-the-scenes at Cannes Film Festival with a video series set in the Dior suite at the Hotel Majestic. The series will capture significant moments at the suite during the course of the festival May 13-24, and has so far featured the suite’s magical transformation at the start of the festival and French actress and filmmaker Lola Bessis having her makeup done by makeup artist Phophie Mathias. Giving its followers an intimate perspective of the festivities will allow Dior to connect with consumers in a unique way.

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Apple Watch's limitations to present challenges for advertiser, media relations - Luxury Daily - Mobile

Apple Watch's limitations to present challenges for advertiser, media relations - Luxury Daily - Mobile | Luxe 2.0 - Marketing digital - E-commerce | Scoop.it
Karim Bouhajeb's insight:

Although worries of Apple Watch impeding interest in traditional watchmaking and its sales have subsided to a degree, media companies will also face challenges as consumers’ attention turns from screen to wrist. On a whole the luxury industry is still on a learning curve when it comes to mobile technology, but have used smartphones and tablets to their advantage by adapting, albeit slowly in some cases, to ensure branded communications maintain relevance among today’s mobile-ready consumers.

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Valentino shows passion for art with bohemian romantic campaign - Luxury Daily - Internet

Valentino shows passion for art with bohemian romantic campaign - Luxury Daily - Internet | Luxe 2.0 - Marketing digital - E-commerce | Scoop.it
Karim Bouhajeb's insight:

Italian fashion house Valentino is taking consumers on a “fantastical journey” for the launch of a capsule collection with artist Giosetta Fioroni. To promote the L’Amour collection featuring camouflage heart printed attire and accessories, Valentino kept to a romantic theme, filming a fairytale social video taking place in a forest of cutout trees. This campaign is a slight diversion from what consumers would expect from the brand, which may help get attention for the capsule.

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Chloé captures je ne sais quoi of Chloé Girls in latest video effort - Luxury Daily - Internet

Chloé captures je ne sais quoi of Chloé Girls in latest video effort - Luxury Daily - Internet | Luxe 2.0 - Marketing digital - E-commerce | Scoop.it
Karim Bouhajeb's insight:

French fashion label Chloé is showing what all Chloé Girls have in common through a new social video narrated by an unseen storyteller. Chloé often plays upon the notion that the women who shop its brand are defined by a host of adjectives and verbs ranging from elusive and captivating to bold and kicking, but above all “[needing] no logo”.

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