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Un gen influiría en nuestro consumo de café

Un gen influiría en nuestro consumo de café | Historia, cultura | Scoop.it
Cuanto más activo sea ese gen, menos tazas de café necesitaremos tomar.
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¿Cuál es la estructura de un departamento de marketing? [+Vídeo]

¿Cuál es la estructura de un departamento de marketing? [+Vídeo] | Historia, cultura | Scoop.it
Conoce cuál es la estructura ideal de un departamento de marketing, cuáles son los perfiles necesarios y en qué orden deben incorporarse.
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Cómo utilizar LinkedIn: 34 consejos para crear conexiones profesionales y de marketing

Aprende a usar LinkedIn para formar conexiones profesionales, de negocios y de marketing con esta hoja de consejos básicos.
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Viaje al interior de un agujero negro

Viaje al interior de un agujero negro | Historia, cultura | Scoop.it
El director de MUY, Enrique Coperías, decide experimentar en sus propias carnes lo que significa lanzarse al interior de un pequeño agujero negro, de unas 10 veces la masa del Sol.
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20 Things You Didn't Know About #Wine 

20 Things You Didn't Know About #Wine  | Historia, cultura | Scoop.it
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Via Vitabella Luxury Wine / Twitter @Vitabellawine / Also check www.vitabella.fr
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The Store of the Future: 72 Startups Transforming Bricks-And-Mortar Retail In One Infographic

The Store of the Future: 72 Startups Transforming Bricks-And-Mortar Retail In One Infographic | Historia, cultura | Scoop.it

Transforming bricks-and-mortar shopping is a high-stakes endeavor for retailers given Americans still do over 90% of our shopping in physical stores. In fact, one of the latest trends in retail is the launch of physical stores by online e-commerce companies, including Amazon, Warby Parker, and Birchbox.


Dozens of startups have taken on the challenge of helping retailers bridge the gap between digital and physical commerce through features ranging from shelf-stocking robots, to augmented reality displays, to Wi-Fi based beacons that collect data on shopper behavior.


Using CB Insights data, we identified startups enhancing the in-store experience with digital tools. The startups in our list have racked up partnerships with many big name brands — including Maybelline, Lancome, Kiehl’s, Cabela’s, Foot Locker, Home Depot, Express — and department stores, from Lord & Taylor to Target....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 31, 3:44 AM

Companies are using technologies like wearables, augmented reality, and beacons to bridge the gap between digital and physical shopping.

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La disrupción que surge de lo viejo y olvidado

La disrupción que surge de lo viejo y olvidado | Historia, cultura | Scoop.it
De forma comprensible, la gente se emociona mucho con las nuevas tecnologías, tanto si se trata de una cámara digital más barata que revelar carretes y carretes de fotos como de aplicaciones fotográficas que a su vez convierten la cámara del iPhone en algo más cómodo y fácil que la antigua cámara digital.

Las nuevas tecnologías divierten tanto que puede resultar fácil olvidarse de que lo que impulsa las industrias son nuevos modelos de negocio. Las viejas tecnologías aún pueden ser valiosas siempre que se acompañen de una estrategia inteligente.

Via Ricard Lloria
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From Big Data to Artificial Intelligence: The Next Digital Disruption

From Big Data to Artificial Intelligence: The Next Digital Disruption | Historia, cultura | Scoop.it
There is a set of important emerging digital trends I track as a futurist that are together converging very fast. These digital trends are al

Via Eloísa Bahena
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Gestión de la Información versus Gestión del Conocimiento; términos que maneja a diario el profesional de la información. - Infotecarios

Gestión de la Información versus Gestión del Conocimiento; términos que maneja a diario el profesional de la información. - Infotecarios | Historia, cultura | Scoop.it
Se aborda la relación existente entre la gestión de la información y la gestión del conocimiento, intentando significar el impacto que ha tenido el nacimiento de esta última actividad en la evolución de la gestión de la información. Gestión de la información (GI) es la denominación convencional de un conjunto de procesos que sirve para …

Via Ramon Aragon
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These Are the 9 Best Tips We Got on Medium Marketing: 3 Worked, 6 Didn’t

These Are the 9 Best Tips We Got on Medium Marketing: 3 Worked, 6 Didn’t | Historia, cultura | Scoop.it

A few months ago, Leo and I decided that we really wanted to step up our Medium game to truly understand how the platform worked and how we can provide the best value to our audience there.


Truthfully, I was pretty clueless to begin with.


Logging into the Buffer account was likely my second time on Medium — ever. I was super excited to take on the challenge. Everything was started from scratch, with researching, creating spreadsheets, and experimenting at a rapid rate. 


I spent my time studying other brands on Medium and looking for posts that detailed what strategies and tactics worked for getting more traction.


The start of every day for me was Medium, I would import a story from the Buffer blog and edit it before publishing and then spending some time updating all of the tracking spreadsheets with the latest numbers, hoping for an indicator of what was working and what content should be posted tomorrow.


What follows are the 10 biggest experiments and how each one went. I hope it gives you some inspiration and ideas for what you might try next on Medium!...


Via Jeff Domansky
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Jeff Domansky's curator insight, July 22, 12:45 AM

Buffer tried all the best Medium marketing tips and strategies. These are the ones that worked for them, as well as the complete list of everything they tried. A marketing must-read.  9.5/10

Chandana2406's curator insight, July 22, 4:13 AM
Nice take..
Rescooped by Javier Albuja from Arqueología, Historia Antigua y Medieval - Archeology, Ancient and Medieval History byTerrae Antiqvae
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'Stone Age Cinema': ¿Y si los cavernícolas hubiesen inventado el cine?

'Stone Age Cinema': ¿Y si los cavernícolas hubiesen inventado el cine? | Historia, cultura | Scoop.it
Así comienza el documental 'Cuando el Homo Sapiens hacia cine'

Fuente: rtve.es | 15 de julio 2016

¿Y sí la invención del cine no hubiera sido cosa de los he…

Via Terrae Antiqvae
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H2H, la estrategia de marketing para humanizar tu marca

H2H, la estrategia de marketing para humanizar tu marca | Historia, cultura | Scoop.it
El nuevo modelo de marketing penetra en la mente del consumidor para humanizar la marca, estrechar el vínculo con el cliente y ofrecerle experiencias más
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La Tierra se está quedando seca seca

La Tierra se está quedando seca seca | Historia, cultura | Scoop.it
Casi la mitad de los seres humanos padece la escasez de agua, y el calentamiento global agravará el problema.
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Los tres ejes del Design Thinking: hacer, sentir y pensar para innovar.

Los tres ejes del Design Thinking: hacer, sentir y  pensar para innovar. | Historia, cultura | Scoop.it
Los tres ejes del Design Thinking: la innovación con alma. Por Juan Sobejano.   Sintetia.  Los tres ejes del Design Thinking
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El origen de la cerveza

El origen de la cerveza | Historia, cultura | Scoop.it
Gracias a un nuevo estudio genético ha podido reconstruirse el árbol genealógico de la levadura doméstica.
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Five Lessons Kids Can Teach You About Pitching Your Startup

Five Lessons Kids Can Teach You About Pitching Your Startup | Historia, cultura | Scoop.it

If you can't explain your startup to a child, you may not have better luck pitching to investors.

If you can't explain your business model to kids, then you're not ready for prime time in front of investors. That's the idea behind Pitch-a-Kid, a new Austin, Texas-based organization that puts kids in the judge's seat as they analyze adult entrepreneurs' pitches and choose the strongest pitch of the bunch.

Kids learn critical thinking and problem-solving skills, while local entrepreneurs get an unfiltered assessment of where their pitch falls short and what parts might be confusing. "Kids at the elementary school age are very honest and are comfortable asking questions about things they don’t understand," says Mike Millard, who started Pitch-A-Kid earlier this year with his daughter Audrey, who’s currently in fourth grade. "For the entrepreneurs it really pushes them to use simple, straightforward, and understandable language."

At Pitch-a-Kid’s second pitch session on July 30 at Austin’s Capital Factory, there were five judges and a judge coordinator ranging in age from fourth to twelfth grade. Millard's daughter acted as an alternate judge and microphone runner.

Stakes weren't that high for the six presenters because there is no cash prize for winning. However, each had only five minutes to present their plan before the judges started asking challenging questions including: How much money do you make? How do customers find you? How old were you when you started your business? and, Why do you do this? Presenters also had to field questions from the audience. Read more: click image or title.

 

 

FREE Business Plan Template here: http://bit.l/1aKy7km

Dave...I downloaded your business plan template...It is great!!!...My tax consultants say your plan is amazing. Thanks Dave!!!


Via ventureLAB, Marc Kneepkens
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Marc Kneepkens's curator insight, August 4, 7:18 PM

Don't underestimate kids, their #attentionspan may be longer than  the #VC's.

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The Internet of Things in Toyota Operations | Laura Putre | Industry Week

The Internet of Things in Toyota Operations | Laura Putre | Industry Week | Historia, cultura | Scoop.it

"... Trever White, divisional information officer, noted that his team is regularly on the plant floor, building good relationships so team members can articulate what their challenges are. One challenge they recently identified was the need to build a containment system to more quickly identify and contain a quality issue when it emerges..."


Via Michel Baudin
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Michel Baudin's curator insight, May 18, 8:34 PM
As described in this article, advanced IT for Manufacturing, at Toyota, starts from the needs of the shop floor and works its way up. First, you build systems that take root because they help in daily operations, Then you extract and summarized data from these systems for the benefit of managers and engineers. 

ERP, on the other hand, starts from the needs of management and works its way down, and I think it is the key reason why ERP success stories are so hard to find. 


François Pellerin's curator insight, May 19, 1:00 AM

L'Internet des objets comme source d'information pour les équipes Kaizen

 

Robin MARINO's curator insight, May 26, 2:19 AM

Fully applicable in Aerospace industry, within a Manufacturing Execution System?

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La era digital convierte al cartero en hombre orquesta

La era digital convierte al cartero en hombre orquesta | Historia, cultura | Scoop.it
La revolución tecnológica obliga a reinventarse a las empresas. de correos, que experimentan con nuevos y variados servicios.

Via Marielvi Piñero, Ricard Lloria
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El pensamiento crítico, sustrato del análisis en la complejidad! (Educacióndisruptiva)

El pensamiento crítico, sustrato del análisis en la complejidad! (Educacióndisruptiva) | Historia, cultura | Scoop.it
juandon El pensamiento analítico es la disección sistemática de un problema complejo en sus elementos. El pensamiento analítico está íntimamente relacionado con el pensamiento crítico.
Via AntonioHamsun
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[TEDxMontevideo] No valores lo que mides, mejor mide lo que valoras (Cristóbal Cobo) 

Cristóbal Cobo explora alguna de las redefiniciones que se observan en una sociedad hiper-conectada: reemplazo de la comunicación cara-a-cara por la comunicación digital, el mito del multi-tasking, la permanente sobreinformación, la necesidad de ventilar la vida privada en las redes sociales, entre otras prácticas que nos llevan a repensar de manera profunda lo que significa tanto privacidad como ciudadanía. Luego, Cobo explica que en nuestra era digital el aprendizaje ocurre en todo momento y lugar. Ello demanda diseñar formas alternativas de reconocer y validar conocimientos y habilidades de manera radicalmente diferentes a las que hoy existen.

Formado en Europa, coordina investigaciones sobre innovación y el futuro de la educación. Su pasión por la integración entre aprendizaje y tecnología lo han llevado a dictar conferencias en 30 países trabajando con decenas de gobiernos, escuelas y universidades a ambos lados del Pacífico y del Atlántico. Hoy es investigador del Instituto de Internet de la Universidad de Oxford en Inglaterra y Director Centro de Estudios – Fundación Ceibal en Uruguay.


Via Edumorfosis
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Google has a new division called 'Area 120' where employees can build their own startups

Google has a new division called 'Area 120' where employees can build their own startups | Historia, cultura | Scoop.it
Google is creating an in-house startup incubator to help stop employees from leaving to found other companies.

Via Assurance du futur
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La importancia del pensamiento científico y el espíritu crítico

La importancia del pensamiento científico y el espíritu crítico | Historia, cultura | Scoop.it
La importancia del pensamiento científico. Albert Einstein dijo que «la ciencia sin religión está coja, y la religión sin ciencia est

Via Ramon Aragon
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