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Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC]

Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC] | Hispanic Post | Scoop.it

A recent study revealed that almost half of companies are not monitoring their online social media communities.


More than one-third said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four actively measuring the ROI of their social media campaigns.

Social media affects your bottom line; brands that are proactively using these tools see numerous benefits. And for those that aren’t, the absence of social media can also impact their bottom lines, albeit in a very different way.

This infographic takes a closer look at why the shift to in-depth social media monitoring is critical for the modern business.


Via Lauren Moss
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Martin (Marty) Smith's comment, April 19, 2013 2:08 PM
Irvin There is a trick. Convert your Social Media into some currency you are more familiar with. Divide followers by your sales or profits or traffic and you create a ratio between a leading and following indicators. Sales is following, traffic is leading. I just put a riff about this on Martin W. Smith on G+ too.
Irvin Banut's comment, April 19, 2013 3:49 PM
Thank you so much Martin for this valuable insight. I will definitely check out Google+ as well.
Karl Wabst's curator insight, April 21, 2013 3:32 PM

The recent SEC ruling on Regulation FD may bring more attention to social media monitoring. http://sco.lt/5GMM1x

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#1 News Resource for Hispanic Entrepreneurs, Professionals and Small Business Owners-Hispanicbusiness.com

#1 News Resource for Hispanic Entrepreneurs, Professionals and Small Business Owners-Hispanicbusiness.com | Hispanic Post | Scoop.it
HispanicBusiness.com delivers daily news and Information on entrepreneurship, technology, personal finance and other Hispanic business news.

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CEOs’ Passive/Aggressive Approach to Social Media | MIT Sloan Management Review

CEOs’ Passive/Aggressive Approach to Social Media | MIT Sloan Management Review | Hispanic Post | Scoop.it
A study of senior executives’ and social media found CEOs more active on Twitter than other forms of social media. (RT @RutterNet : When it comes to Twitter, CEOs would rather lead than read.

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PR and Social Media Manager Job Vacancy in Home Based | Apply Now

PR and Social Media Manager Job Vacancy in Home Based | Apply Now | Hispanic Post | Scoop.it
PR and Social Media Manager needed in Home Based, £30000 to £40000 per annum. Visit Brand Republic Jobs to view job details and apply online ...
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“Parade of Voices” Latinos changing America

“Parade of Voices” Latinos changing America | Hispanic Post | Scoop.it
HispanicAmericans.com delivers the latest news on politics, immigration, business, health, and entertainment for Hispanic and Latino communities.

Via Shayne Swift
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Aspiring Celebrities: Latino Bloggers and the Art of Storytelling

Aspiring Celebrities: Latino Bloggers and the Art of Storytelling | Hispanic Post | Scoop.it
At the end of the day, bloggers\' stories impact consumers\' lives.

Via Ana C. Robles
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Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC]

Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC] | Hispanic Post | Scoop.it

A recent study revealed that almost half of companies are not monitoring their online social media communities.


More than one-third said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four actively measuring the ROI of their social media campaigns.

Social media affects your bottom line; brands that are proactively using these tools see numerous benefits. And for those that aren’t, the absence of social media can also impact their bottom lines, albeit in a very different way.

This infographic takes a closer look at why the shift to in-depth social media monitoring is critical for the modern business.


Via Lauren Moss
nPost's insight:

this great

more...
Martin (Marty) Smith's comment, April 19, 2013 2:08 PM
Irvin There is a trick. Convert your Social Media into some currency you are more familiar with. Divide followers by your sales or profits or traffic and you create a ratio between a leading and following indicators. Sales is following, traffic is leading. I just put a riff about this on Martin W. Smith on G+ too.
Irvin Banut's comment, April 19, 2013 3:49 PM
Thank you so much Martin for this valuable insight. I will definitely check out Google+ as well.
Karl Wabst's curator insight, April 21, 2013 3:32 PM

The recent SEC ruling on Regulation FD may bring more attention to social media monitoring. http://sco.lt/5GMM1x

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How Hispanic Business Woman Diana Torruella Gaines is changing Inner City Real Estate | MyCity4Her

How Hispanic Business Woman Diana Torruella Gaines is changing Inner City Real Estate | MyCity4Her | Hispanic Post | Scoop.it
Learn how an innovative, visionary Hispanic business woman is changing Inner City Real Estate in Baltimore City from "ordinary" to "extraordinary - Meet Diana Torruella Gaines.
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Studies Highlight Benefits of Early Education

Studies Highlight Benefits of Early Education | Hispanic Post | Scoop.it
Some economists say the government should focus on programs for infants and toddlers, which may be better at reducing inequalities between the rich and the poor.
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Are Businesses Hesitant to Connect With Hispanic Consumers?

Are Businesses Hesitant to Connect With Hispanic Consumers? | Hispanic Post | Scoop.it
When this owner's boutique advertising agency suggests outreach, the reaction has been one of surprise, intrigue and excitement -- followed by little or no action.

Via Sara Duane-Gladden
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WEBINAR: Meet the Hispanic Market’s Most Influential Bloggers | Business Wire Newsroom

WEBINAR: Meet the Hispanic Market’s Most Influential Bloggers | Business Wire Newsroom | Hispanic Post | Scoop.it
RT @SpanglishBeauty: Use #bwchat RT @BWLatinoWire: Latino Blogger Webinar w/ @vivianahurtado @jeannettekaplun @lorrainecladish @MannyRuiz http://t.co/z3A0Xp31uo
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