There has been a lot of speculation lately that whether m commerce will overtake e commerce in coming future. As per a research by a reputed research firm the shift that is happening from eCommerce to mCommerce is real and will reach a high point by 2015. Also as per the research results mobile applications and social media will account for 50 percent of the total web sales by that time period.
The most emerging situation is that the retail industry is witnessing a shift in consumer behavior with the emergence of internet capable smart phones and wireless devices. These devices are playing a crucial role in creating a significant impact on both online and in store shopping access across the globe. As the market is becoming more and more price sensitive day by day the price competition is becoming a major driving force in eCommerce. At the very moment mCommerce is providing shoppers an exponential level of control over their shopping experience.
If you consider the figure of USA alone it is expected to reach $18 billion by 2014 with eCommerce contributing more than half of the retail purchases across the world. As an e-tailer one thing you need to make sure of is that your business is capable of preparing for the big shift and you don’t get left behind or are affected once this big shift happens.
According to a similar research smartphone users tend to spend more time on mobile apps then on mobile sites. Moreover one out of every five people research products on a mobile device while they watch television. Digital content is the leading product that is purchased via mobile devices.
e-tailers along with eCommerce organizations would be required to scale their operations in order to handle the increased load of customer visits who do not want to wait to get a PC for getting their answers of any question as raised by them or place the orders. Therefore as more and more people use smartphones they would like it if the customer experienced is extended to mobile devices as well.