We’re a suite of games and apps that combine play with learning in a way you’ve never seen. We know how to entice kids to play games. We’ve built some of the most popular gaming sites on the web by making fun, free games that competed (we admit it) with homework and textbooks for kids’ …
Experienced Black Friday shoppers probably know RetailMeNot as a coupon hub, but like most mobile players, it wants to be known as a one-stop shopping app with features like rebates and location-based deals. So the Austin, Texas-based company is launching an ambitious holiday campaign that includes TV, influencers and social media.
"We're trying to build awareness—not just as a coupon destination, but as an end-to-end customer shopping journey," said Marissa Tarleton, CMO of RetailMeNot. "We have an awareness target that we're trying to build in social media, but we also have media that reinforces app engagement and media that drives commerce in-store."
The Snapchat piece of the campaign is particularly intriguing since it uses the ephemeral app's recently launched geofilters feature, which lets brands buy sponsored graphics that users can overlay on their Snaps. Starting next Wednesday, RetailMeNot will run ads around 3,000 U.S. shopping malls—Snapchat users who step inside can play around with four branded graphics.
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Stanton Peele, author and pioneer in the study of addiction discusses the differences between problematic drug use and addiction, realistic treatment options, and the relationship between addiction, stigma and drug policy reform.
Dr. Peele fielded questions from colleagues in the treatment field, from advocates inspired by his writing, and from grieving parents who had lost children to overdose.
As represented by this conversation, there is no one experience of or answer to addiction, but as Dr. Peele said, we can unify around one message: we cannot have a drug policy reform conversation without first addressing underlying assumptions about drugs and addiction.
Love the idea of podcasts, but have no idea where to get started? Here are five sites that can help. Podcasts are the greatest way to relax at the end of the day, or to distract your mind during an otherwise boring task, but if you're new to the hobby it can be overwhelming. What should I…
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