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Why Hugging Your Haters Promotes Innovation

Why Hugging Your Haters Promotes Innovation | hiperconectado | Scoop.it
What happens when you ignore customer feedback and innovation opportunities? Someone else will hug your haters for you.
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Scooped by Ricardo Anderáos
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What Big Data Means For Big Cities - NPR

What Big Data Means For Big Cities - NPR | hiperconectado | Scoop.it
NPR
What Big Data Means For Big Cities
NPR
By now, of course, you may be wondering if there's really something going on or if Big Data is just this year's overheated hype.
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Rescooped by Ricardo Anderáos from Public Relations & Social Media Insight
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Ensure That Strategy, not Tactics, Drives Your Social Media

Ensure That Strategy, not Tactics, Drives Your Social Media | hiperconectado | Scoop.it

Social Media - Before you can use a new channel, you must create a strategy around it. But many marketers struggle to create strategies. The rapid growth of social media platforms sometimes outpaces the ability of businesses to get their arms around how best to use it. Before you can use a new channel, you must create a strategy around it. But many marketers struggle with how to create strategies. ...Without a clear vision of the goal you wish to pursue via social media—whether to increase brand awareness or client engagement, or decrease customer support inquiries—you will never get beyond tactical conversations. Why? That conversation is like a rocking chair: Everyone feels great about accomplishing a task—they feel movement—but, as time will surely tell, your initiative ends up going nowhere. So, how can you begin to chart a successful social media route? Map out these five areas....


Via Jeff Domansky
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Eddie Thornton's curator insight, June 1, 2013 1:57 AM

Strategy and tactics are often either ignored, or confused. It's important to define them clearly and early.

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Why ISIS Is Winning the Social Media War—And How to Fight Back

Why ISIS Is Winning the Social Media War—And How to Fight Back | hiperconectado | Scoop.it
Never before in history have terrorists had such easy access to the minds and eyeballs of millions.
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Rescooped by Ricardo Anderáos from iGeneration - 21st Century Education (Pedagogy & Digital Innovation)
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How (And Why) Schools Are Encouraging Social Media Use - Edudemic

How (And Why) Schools Are Encouraging Social Media Use - Edudemic | hiperconectado | Scoop.it
Bringing social media (in its many forms) into the classroom has become a Really Big Thing. With all of that information out there, its interesting to also see who is using it and to what degree.

Via Tom D'Amico (@TDOttawa)
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Deborah Owen's curator insight, June 2, 2013 1:07 PM

Where can we use social media more effectively in our school?

Rescooped by Ricardo Anderáos from Public Relations & Social Media Insight
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10 Journalism Rules That Can Teach You Everything You Need to Know About Content Marketing

10 Journalism Rules That Can Teach You Everything You Need to Know About Content Marketing | hiperconectado | Scoop.it

...To drive quality traffic to your site, you must think like a publisher. Quality content wins and you need to hone your writing skills. You need to stop thinking about rankings and backlinks and start thinking about content and user engagement. Everything you need to know about content marketing and SEO can be drawn from the top rules of journalism I learned from various mentors over the years. Here are my top 10 rules of journalism and why they’re crucial to executing profitable content marketing...


Via Jeff Domansky
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Jeff Domansky's curator insight, June 1, 2013 4:02 PM

Here are ten rules of journalism that work well in content marketing.