Social Media - Before you can use a new channel, you must create a strategy around it. But many marketers struggle to create strategies. The rapid growth of social media platforms sometimes outpaces the ability of businesses to get their arms around how best to use it. Before you can use a new channel, you must create a strategy around it. But many marketers struggle with how to create strategies. ...Without a clear vision of the goal you wish to pursue via social media—whether to increase brand awareness or client engagement, or decrease customer support inquiries—you will never get beyond tactical conversations. Why? That conversation is like a rocking chair: Everyone feels great about accomplishing a task—they feel movement—but, as time will surely tell, your initiative ends up going nowhere. So, how can you begin to chart a successful social media route? Map out these five areas....
...To drive quality traffic to your site, you must think like a publisher. Quality content wins and you need to hone your writing skills. You need to stop thinking about rankings and backlinks and start thinking about content and user engagement. Everything you need to know about content marketing and SEO can be drawn from the top rules of journalism I learned from various mentors over the years. Here are my top 10 rules of journalism and why they’re crucial to executing profitable content marketing...
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How to integrate my topics' content to my website?
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