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"To invent, you have to take the odd and the strange combination of the years of knowledge and experience." In How to Think Like a Great
"No other city in the world stages dusk to dawn like New York City." "Just bring your own contents," wrote Anaïs Nin of the poetics of N
Human psychology is an immensely important factor in greater conversions (and more sales). Here are 10 ways to use psychology to increase conversions.
Copywriters and Art Directors work daily for their clients to provide clever advertisements with which to attract potential costumers.
A former Adobe Photoshop executive has teamed up with a digital forensics expert on new software that determines if a photo is authentic.
Where do you get your ideas from? This is the most common question successful authors get asked by fans, by a significant margin. Ask any famous writer and they'll tell you they dread this question. That's because either they have no answer, or they know the questioner would not know how to interpret their answer. So either they don't know where they get their ideas from, or they know but they can't explain in terms others can understand.
Do creative people live longer? One recent study by Turiano, Spiro, and Mroczek (2012) suggests such an association. This may be good news, but perhaps for veteran men only, since the study did not include women in its ...
The basics of starting an art collection realistically and on any budget.
16 different ways to spark more creative and innovative thinking in your organization.
INFLUENCERS is a short documentary on how trends & creativity become contagious. The film is a polaroïd snapshot of the campaigns, artists, creators and bloggers who are shaping today's pop culture.
Below I’ve analyzed 3 recent research studies that dive into pricing of products and services in hope that you might better understand how to price your own goods. As a reader of Ad Age, you're likely familiar with the concept of food styling. But what about the average consumer? She may not know that food advertising has to use the actual food advertised. She may not know that an entire staff of people armed with lights, spritzers, hair dryers, knives and cameras can really tart up a tart. Or a quarter pounder with cheese.
Inspiration may seem rare, but you might be able to increase the odds of having a genius moment. Research points to some surprisingly simple triggers of innovation: taking a shower, living in a far-off land or working in a blue room. Innovation is the name of the game these days — in business, in science and technology, even in art. We all want to get those big ideas, but most of us really have no idea what sets off those sparks of insight. Science can help! In the past few years, neuroscientists and psychologists have started to gain a better understanding of the creative process. Some triggers of innovation may be surprisingly simple. Here are five things that may well increase the odds of having an "Aha!" moment.
view original / Fast Company A crime scene investigation is underway to investigate a death. This is not an average death, this is the death of creative thinking. You see while IQ levels have been rising owing to enriched ...
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The psychology behind people believing they aren't creative. Creative thinking is an innate ability in each of us. If you have a brain that functions fairly well you can dream up new ideas. It’s that...
Think big and follow these tips to make the most of your next brainstorming session.
New research suggests that willpower slackens not because self-control is depleted but rather as the result of shifts in motivation, attention and emotion.
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Blue Man Group's Chris Wink lectures on the "Six Creative Mindsets" inherent in all creative thinkers. Chris Wink is one of the Co-Founders of Blue Man Group...
A highlight of Cannes for me has been the wisdom of philosopher Alain de Botton, a man so clever his brain has eaten his hair.
The natural structure of organizations too often becomes a...
There’s a certain generation (or two) that owes its twisted, awkward, scorchingly black sense humor to John Cleese. The legendary writer and actor has also become a well-known student of and speaker on creativity and how to cultivate it. He recently enlightened a group of ad types about the best ways to put yourself in a creative state of mind.
In Canada, McDonald's takes to YouTube to explain food photography. As a reader of Ad Age, you're likely familiar with the concept of food styling. But what about the average consumer? She may not know that food advertising has to use the actual food advertised. She may not know that an entire staff of people armed with lights, spritzers, hair dryers, knives and cameras can really tart up a tart. Or a quarter pounder with cheese.
Vous connaissez tous les images subliminales qui impressionnent votre rétine (en passant très rapidement sur l'écran de votre télé ou au cinéma) sans que vous en ayez conscience, et qui passent des messages publicitaires (buvez du Coca...) ou politiques...
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