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5 Resolutions to Amplify Your Nonprofit’s 2013 Fundraising Strategy

5 Resolutions to Amplify Your Nonprofit’s 2013 Fundraising Strategy | HigherEducation | Scoop.it
The new year means a clean slate for your organization’s fundraising strategy. Here are 5 resolutions you should consider keeping in 2013.
John T. Lawlor's insight:

The pressure is on to generate more contribution revenues. Some good ideas here to help achieve that goal.

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Sang Hoon Moon's comment, February 11, 2013 10:32 PM
세계물의날을 맞이하여 ( 대체수자원 서비스: oecd193개 회원국 삶의질향상 / 과학기술 지식서비스 ) 기후변화 지구환경복원 지식 서비스를 제공합니다.
To celebrate World Water Day (Alternative water oecd193 life-member of the science and technology improving the quality / knowledge services), climate change, global environmental services restored knowledge.
Greg Jordan's curator insight, February 16, 2013 3:55 PM

In addition to this great article, my nonprofit clients have gotten funds in a unique way: http://youtu.be/zQOmAbwDL_0

JoAnn Smith Quarles's comment, April 20, 2013 2:20 PM
I've started my non-profit and I'm open for funding! Any and all suggestions are open and welcome.
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5 Resolutions to Amplify Your Nonprofit’s 2013 Fundraising Strategy

5 Resolutions to Amplify Your Nonprofit’s 2013 Fundraising Strategy | HigherEducation | Scoop.it
The new year means a clean slate for your organization’s fundraising strategy. Here are 5 resolutions you should consider keeping in 2013.
John T. Lawlor's insight:

The pressure is on to generate more contribution revenues. Some good ideas here to help achieve that goal.

more...
Sang Hoon Moon's comment, February 11, 2013 10:32 PM
세계물의날을 맞이하여 ( 대체수자원 서비스: oecd193개 회원국 삶의질향상 / 과학기술 지식서비스 ) 기후변화 지구환경복원 지식 서비스를 제공합니다.
To celebrate World Water Day (Alternative water oecd193 life-member of the science and technology improving the quality / knowledge services), climate change, global environmental services restored knowledge.
Greg Jordan's curator insight, February 16, 2013 3:55 PM

In addition to this great article, my nonprofit clients have gotten funds in a unique way: http://youtu.be/zQOmAbwDL_0

JoAnn Smith Quarles's comment, April 20, 2013 2:20 PM
I've started my non-profit and I'm open for funding! Any and all suggestions are open and welcome.
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We Need Social Producers: Catalysts for Conversations, Info & ROI

We Need Social Producers: Catalysts for Conversations, Info & ROI | HigherEducation | Scoop.it

This piece came to me from my fellow curator Jan Gordon. She is an EXCELLENT curator and if you follow her curation it will help your business a lot.

What I really like about this piece is its basic question -- are you sharing your biz stories for messaging or for engagement? These are two very different activities and will generate different results for your business.

Read Jan's excellent review below, read Brian Solis' article, and start shifting your storytelling so you can achieve better business results!


This wonderful piece was written by Brian Solis and as always, he captured the essence of what's needed to move your content to the next level, where your audience becomes an active participant. This is where relationships and communities are built, brand advocates, word of mouth and commerce follows if this is done right.

 

Here's what caught my attention:

 

Social Producers are the new storytellers

 

**To thrive in social, mobile and new media in general, we need much more than content producers, we need a new breed of designers that grasp the elements of online sharing and have mastered the ART of social media

 

**They know how to  trigger desirable (and social) actions, reactions and transactions

 

**A new genre of social producers are taking aim at developing content strategies that are not only consumable, they're shareable, actionable and act as catalysts or sparks for relevant conversations.

 

**These social producers are in fact masters of their domains and understand the culture and the laws of information commerce within each

 

The difference between Social Producers and traditional content creators is they begin with social outcomes

 

**they understand the relationship between cause and effect and they bake-in conversation starters related to an integrated and business-focused strategy

 

**Social producers think about the overall experience and the effect where a social object is at the center of the dialogue and interaction they envision....within each network

 

**The overall story and outcome defines the nature of the social object.

 

Takeaway

 

**Beyond shareability, the social producers also think about resonance. Conversations on social networks move quickly.


**What was trending an hour ago gives way to  the next social object that captures everyone's attention until that too is replaced by the next shiny object and so on.


**Resonance is a technique that allows a social object to enjoy a greater lifespan and continue to swim upstream while other content strategies wash away in real-time.


**As you think about your content strategy for social networks, do so from the perspective of a social producer.

 

**While the social effect is certainly a goal, the social effect is also the result of social design.

 

**In the end, people are going to talk, so give them something to talk about!

 

Curated by Jan Gordon covering, "Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/Qvxa6J]


Via janlgordon, Karen Dietz, Dona Chakraborty
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janlgordon's comment, September 25, 2012 11:10 AM
Marty, I loved your insights and comments, right on the money - this is indeed one of those articles that ignites that spark in me and I can see in you as well - taking static content and moving it to the next level. Thank you for your kind words and wisdom as well.
Martin (Marty) Smith's comment, September 25, 2012 12:05 PM
Thanks Jan. I think your notes are more valuable than the article and this is NOT the first time that has been true :). Certainly the article by itself isn't as powerful as article + your note, so the very definition of the benefit of content curation - content becomes more valuable with each touch :). M
Josette Williams's comment, October 1, 2012 4:14 PM
Really happy you like this article Gust.