This post was curated by Robin Good - I changed the title because I think it captures the message for all of us who post or curate anything for our audiences and for ourselves.
Robin Good: If you are interested in understanding how "content curation" differentiates itself from simple re-sharing and re-blogging here is a great article by Chris DeLine.
Great advice for anyone wanting to become an effective content curator: “Whether in tweets, in blog posts, in podcasts, or in newsletters, be ruthless with your attention.
Some adopt a strategy of blanket-curation, throwing everything new or fresh or remotely interesting online and letting other consumers make their own value distinctions.
Others assume the role of tastemaker, selectively making the decisions themselves.
Both have their place, but the former contributes to what Jonathan Haidt calls “the paradox of abundance,” which he says “undermines the quality of our engagement.”
How many content-overload websites can you monitor before you become overwhelmed by volume? How many share-explosions does it take before you remove a friend from your Facebook feed? How many Tumblr pages can you pay attention to before the reblogs become a blur?
Thoughtful, honest, and caring curation isn’t entirely different than creation.
After all, the topics you choose to research, to blog about, and to discuss with friends all begin with the process of sifting through the media abyss yourself and singling out worthwhile information."
What really counts is to create content that is useful, meaningful and helpful for others, whether from direct hand authorship, or by curating the best existing resources.
This piece was written by Aaron Dunn for Content Marketing Institute.
These steps apply to your overall content marketing strategy whether you're creating or curating content.
**Companies are now left trying to make sense of which ones they should be paying attention to, what they need to be doing in these channels to gain a competitive advantage, and how it all ties into their overall content marketing strategy.
**In today’s rapidly shifting web, it’s essential that companies start to take a more holistic approach to content marketing and connect more effectively with their various stakeholders across a number of web and social channels.
Here are the four steps:
As we awaken to the new realities of content, here are four ways to rethink your content execution, and take advantage of the new content life cycle.
**Structure your content marketing strategy as a holistic system that allows you to connect more effectively with various stakeholders across a number of social channels, drive conversation, and influence customers.
**Open up content contribution to more users across the organization, providing more opportunities to connect with and engage customers in social channels, and extend your online reach.
**Be sure to remove any technology or process roadblocks that inhibit the expansion of your contributor pool — the more people who are able to contribute easily, the more content you will have to push across your channels.
**Deliver fresh, compelling and timely content that engages users and keeps visitors returning to your site, and then be sure to extend that content into your social channels.
**Be sure you are listening to the online conversations of your target audience, and optimize your content and content strategy based on the insights you gather from them.
Curated by Jan Gordon covering "Content Marketing, Social Media and Beyond"
This great piece was written by Tim Kastelle - it is one of the best articles on curation, the observations and insights take this to a whole new level. So much to digest, lots to ponder about the possibilities that await us in 2012 and beyond.
Here are some of the highlights:
**"We create economic value out of information when we figure out an effective strategy that includes aggregating, filtering and connecting."
**"Filtering is what helps us deal with the vast amount of information available to us."
"...the real question is, how do we design filters that let us find our way through this particular abundance of information?
****And, you know, my answer to that question has been: the only group that can catalog everything is everybody." (Clay Shirky)
**We try to filter information so that we end up with something that is relevant to us – it helps us learn something, it helps us solve a problem, it helps us develop a new hypothesis about the world around us.
**These are all connections – and this is what really drives value creation.
**However, we can’t connect without some filtering going on. So filtering is important, and it’s a term that includes several different sub-types. I can think of at least five forms of filtering.
...we can use these ideas about filtering to help with business model innovation by changing where it takes place in the value network.
**One of Shirky’s points is that since Gutenberg, the economic logic of publishing required publishers (of books, music, movies) to act as filters in order to maximise their investment.
**As publishing and filtering has shifted out to human networks, publishers no longer need to fill this role.
**Someone (or some network) needs to, and since that creates value, it’s something that can perhaps be monetised.
This piece was curated by Robin Good brief commentary by Jan Gordon
At the TED offices, Clay Shirky delivers a proper manifesto -- a call to defend our freedom to create, discuss, link and share, rather than passively consume.
This is a compelling story that effects all of us who are creating and sharing on the web. It's 15 minutes that are definitely worthy of your time.
Here is more information Beth uncovered after doing research on this topic today. Good work Beth!
From Beth Kanter:
Thanks Jan. I spent a lot of time in the last 24 hours watching this Internet protest and finding resources that would explain the bill and why it is important. I also wanted an excuse to play with pinterest - http://pinterest.com/kanter/sopa-resources/ - and this was one of the better presentations.
I enjoyed watching the creativity ... If you look through examples, you can see the Internet-based companies that rallied behind the free speech protest and those that supported it, but not really with passion: http://pinterest.com/pin/186055028325474953/"
Selected by Beth Kanter and Jan Gordon covering "Content Curation, Social Business and Beyond"
According to the Romain Goday, there are five distinct approaches to content curation. They are:
1. The Expert Approach: Curators A way to obtain relevant information with a reduced level of effort is to rely on experts.
2. The Crowd Approach: Popularity Most content curation tools use a series of algorithms to determine which content is popular and make it more visible to users.
3. The User Behavior Approach: Personalization Content personalization involves using technology to accommodate the different information needs between individuals. It surfaces content that is assumed to be more relevant for a specific user.
4. The Relationships Approach: Social Graph
The social graph is an increasingly used approach to curate information.
5. The Patterns Approach: Emergence This approach consists of representing the emergence of content over the Web.
And for each one it provides an in-depth description, pros and cons as well as example of real tools utilizing that approach.
He concludes with a simple but insightful point:
"Most of those approaches are combined by content curation tools in an attempt to increase information relevance for the users.
Tools cannot effectively understand the context of the user.
So the challenge is to reduce the noise without filtering information that could be valuable for the user.
Just as a reminder, it would require 413 IBM's BlueGene supercomputers to replicate the operational capabilities of the human brain. So there is no doubt that successful tools need to leverage the human abilities instead of replacing them."
I would additionally underline, how important it is, for those very tools that claim to cater to curators and content curation needs, to better develop their noise filtering abilities without taking away opportunities for relevant discovery, instead of trying to guess what we may prefer or want.
For all content curation tools this is a urgent challenge to overcome or curators will be very soon incapable themselves of sifting through the huge quantity of news they will be receiving.
This piece was written in May of 2011 by Pawan Deshpande, CEO of HiveFire for cmo.com. I'm curating this on 12/31/11, my last post for 2011.
Great article, 2012 will be a signicant year for content curation!
Here’s what caught my attention:
****Industry experts and analysts have begun to focus on content curation as a key marketing strategy.
**** “Content curation has emerged as one of the highest potential enterprise tools for B2B marketers to draw and engage specific audiences,” said Susan McKittrick of the Patricia Seybold Group, who has conducted several in-depth reports examining the growth of content curation within the realm of marketing.
In February, 2011, **(It will be interesting to see what these statistics are today as we approach 2012). HiveFire surveyed more than 150 marketing professionals; our data supported McKittrick’s insights:
**Forty-eight percent of marketers are already employing content curation in some form or another
**58 percent of those surveyed who are curating content are mixing both original and third-party content, which solidifies the curator’s credibility among its audience
**Robert Davis, PJA Advertising’s senior vice president of digital marketing, believes that employing a content-curation strategy--in particular, curating third-party content--is essential for increasing a brand’s influence and position as a thought leader in its space.
**You need to put yourself into the mindset of a publisher by writing blog articles, producing podcasts, and authoring e-books and whitepapers.
**It helps marketers find, highlight, build on, and share relevant, timely information of keen interest to an audience.
****Curated content becomes the source information for lead nurturing, social media engagement, thought leadership positioning, community cultivation, and drawing organic search traffic.”
**When creating content for your brand, you are helping to educate your prospects only through vendor content.
**Without content from outside experts and peer groups, they are left on their own, out of your reach, to find it themselves.
**While most marketers understand the need to produce content, there is more that can be done to position your brand as the “go-to” source for your industry.
**Curation can help marketers produce and share better, prospect-engaging content by presenting a broader selection of peer, vendor, and expert sources in the context of a company’s brand.
Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"
Robin Good: The Institute for the Future and the University of Phoenix have teamed up to produce, this past spring, an interesting report entitled Future Work Skills 2020.
By looking at the set of emerging skills that this research identifies as vital for future workers, I can't avoid but recognize the very skillset needed by any professional curator or newsmaster.
It should only come as a limited surprise to realize that in an information economy, the most valuable skills are those that can harness that primary resource, "information", in new, and immediately useful ways.
And being the nature of information like water, which can adapt and flow depending on context, the task of the curator is one of seeing beyond the water,
to the unique rare fish swimming through it.
The curator's key talent being the one of recognizing that depending on who you are fishing for, the kind of fish you and other curators could see within the same water pool, may be very different.
Here the skills that information-fishermen of the future will need the most:
ability to determine the deeper meaning or significance of what is being expressed
2) Social intelligence:
ability to connect to others in a deep and direct way, to sense and stimulate reactions and desired interactions
3) Novel and adaptive thinking:
proficiency at thinking and coming up with solutions and responses beyond that which is rote or rule-based
4) Cross-cultural competency:
ability to operate in different cultural settings
5) Computational thinking:
ability to translate vast amounts of data into abstract concepts and to understand data-based reasoning
6) New media literacy:
ability to critically assess and develop content that uses new media forms, and to leverage these media for persuasive communication
literacy in and ability to understand concepts across multiple disciplines
8) Design mindset:
ability to represent and develop tasks and work processes for desired outcomes
9) Cognitive load management:
ability to discriminate and filter information for importance, and to understand how to maximize cognitive functioning using a variety of tools and techniques
10) Virtual collaboration:
ability to work productively, drive engagement, and demonstrate presence as a member of a virtual team
Robin Good: Cory O'Brien writes on his blog: "...Over time, as trust shifted and consumers were more willing to look outside of the traditional sources for new content, additional verticals started to adapt to this trend, including ad networks and daily deal sites.
... [here] I’ll give a few examples of daily deals sites that have harnessed the power of content curation."
And then he presents three online services that are making the best of content curation for marketing products.
From the article conclusions: "By becoming the source of curated content, brands can shift some of their energy from push to pull marketing.
Search optimizers and Google's 'answer' strategy have made search links irrelevant. Read this blog post by Peter Yared on Digital Media. * The most interesting aspect of Google's move, however, is its tacit acknowledgement that its stalwart search links are largely irrelevant and might as well be replaced with social results. Google search results are essentially gamed results produced by search optimizers. *+* In other words, the search results that we supposedly value so highly are themselves paid placements, just like Google's keyword ads. It's just that in the case of search results, link owners have paid for SEO (search-engine optimization) to get Google's attention instead of paying for SEM (search engine marketing) to make Google give their links prominence. Either way, though, searches are mostly just producing ads by any other name. *+* In addition, Google's famed PageRank algorithm carries less and less weight these days, since fresh news and results inherently don't have as many inbound links as older content. (If it helps, you can think of PageRank as a kind of paleo-social search--just one that moves way too slowly for the modern Web.)
Digital Information Fluency (DIF) is the ability to find, evaluate and use digital information effectively, efficiently and ethically. DIF involves knowing how digital information is different from print information; having the skills to use specialized tools for finding digital information; and developing the dispositions needed in the digital information environment. As teachers and librarians develop these skills and teach them to students, students will become better equipped to achieve their information needs.
This piece was written by Shel Holtz he has some good suggestions for companies to move curation beyond entry level and show them how to create more innovative ways to use this powerful tool and that produces more targeted results.
There’s plenty of evidence that business is adopting content curation, but the practice hasn’t been around long enough for organizations to understand how to us it in a way that will strengthen their content marketing strategy.
Here are some of the ways companies can apply curation that will give them more visability and beyond.
** To start applying content curation, communicators need to pay attention to how others are using the crop of curation tools that have found acceptance online.
**Curating news that the media isn’t covering can lead to media coverage. And, by extension, it can improve and expand on stories the media are covering.
The process would look something like this:
Any company news is a potential curated collection.
Think about a product launch, or financial events.
**criteria for selecting curators should begin with their familiarity with the topic. The key to a solid curation effort is the selection of the best, most relevant and representative posts.
**With the curator in place, it’s time to develop key words and set up a monitoring plan.
**This can be as simple as establishing a few Google Alerts or as sophisticated as tapping into a monitoring service the organization is already using, like Radian 6.
Select and comment on the best content:
**Curators need to cull through the many items people have posted in order to find the right posts to create an accurate overview of the news.
**Moreover, adding context is one more curation chore.
When appropriate, adding commentary improves the value of the collection.
Here's the takeaway:
Companies are increasingly focused on content marketing. Curating company news fits nicely into the content marketing bucket, where it can both fill a gap in mainstream media reporting and serve as an impetus to getting that coverage.
**It’s only a matter of time before some organizations move beyond entry-level curation efforts and start curating their news.