Higher Education Communication & Marketing
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Higher Education Communication & Marketing
Web Resources for Higher Education marketing professionals
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Organising Digital Communications in Higher Education (slides)

Organising Digital Communications in Higher Education (slides) | Higher Education Communication & Marketing | Scoop.it

Organisation models for digital communication and social media in Higher Education Institutions. Slides from the EUPRIO 2015 Conference.

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Survey shows How International Students Choose Master Programs: What Does this Mean for Your Recruitment Marketing?

Survey shows How International Students Choose Master Programs: What Does this Mean for Your Recruitment Marketing? | Higher Education Communication & Marketing | Scoop.it
Find out what international students value most when selecting master programs, and how to align your recruitment with their top priorities.
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Points of contact: The most influential channels for prospective students

Points of contact: The most influential channels for prospective students | Higher Education Communication & Marketing | Scoop.it

For several years, marketers have paid close attention to the latest thinking on social media: which platforms one had to be present on, and which tactics worked the best. But two recent surveys suggest that paying too much attention to social media platforms may distract marketing resources from other important conversion strategies. 

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Creating CRM Based Audiences in Google AdWords

Creating CRM Based Audiences in Google AdWords | Higher Education Communication & Marketing | Scoop.it

This tutorial is designed to help enrollment managers, CRM managers and college marketing directors navigate the new customer email audiences in Google AdWords. A powerful tool, customer email audiences allows colleges and universities to upload targeted lists of emails and deliver focused messages to those individuals and only those individuals.

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Words fail us: university marketing-speak | Times Higher Education

Words fail us: university marketing-speak | Times Higher Education | Higher Education Communication & Marketing | Scoop.it
A Russell Group tagline rap is further proof that we need to reform the academy’s approach, argues Philip Moriarty
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How Do Students Use Rankings? - Infographic

How Do Students Use Rankings? - Infographic | Higher Education Communication & Marketing | Scoop.it
How do students use university rankings? Get an overview of the findings of a new study in this infographic.
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Experimenting in education marketing and communications

Experimenting in education marketing and communications | Higher Education Communication & Marketing | Scoop.it
We spoke to the finest education sector marketing and communications professionals to gather their advice on experimenting in their institutions.
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Antoine Cheret's curator insight, September 2, 2015 11:00 AM

A voir : les gifs animés de Harvard (oui, on peut être une des premières universités au monde et faire des gifs animés) ou l'impressionnante initiative de vignettes vidéos pédagogiques (60 secondes) de Griffith

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Infographic: Who's Really Using Facebook, Twitter, Pinterest, Tumblr and Instagram in 2015

Infographic: Who's Really Using Facebook, Twitter, Pinterest, Tumblr and Instagram in 2015 | Higher Education Communication & Marketing | Scoop.it
How will the social landscape change over the next two years as social sharing and communication technologies continue to evolve? Exclusive data from eMarketer show which networks will continue to gain momentum, while others necessarily lose ground.
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LinkedIn: the future of global university rankings? - University World News

LinkedIn: the future of global university rankings? - University World News | Higher Education Communication & Marketing | Scoop.it

Much has been debated and researched about the uses and abuses of university rankings. Ellen Hazelkorn, author of Rankings and the Reshaping of Higher Education, says that: “Rankings serve some good, but they create a lot of perverse incentives.

 

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If You Work in College Admissions, You Need to Get Better at Instagram

If You Work in College Admissions, You Need to Get Better at Instagram | Higher Education Communication & Marketing | Scoop.it
Instagram offers an unfiltered look at campus life. No wonder kids are using it to choose a college.
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VincentMontigny's curator insight, May 7, 2015 5:51 PM

"Admissions and communications employees or interns can become content curators. Look through the photos yourself and ask students for permission to repost images or feature a day in their life. Something that strikes a balance between the corporate point of view that a college might normally take and a super authentic view kids might be posting to Instagram right now."

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Organising a Large Scale University Web Project – Five Essentials

Organising a Large Scale University Web Project – Five Essentials | Higher Education Communication & Marketing | Scoop.it

After two years and three other large scale web projects, we’ve just helped UCL launch their Undergraduate Prospectus website

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How Digital Asset Management Makes Social Media More Effective at Baylor -- Campus Technology

How Digital Asset Management Makes Social Media More Effective at Baylor -- Campus Technology | Higher Education Communication & Marketing | Scoop.it
Baylor University in Waco, TX, is the sixth most influential college on Instagram, according to College Atlas, and the university attributes this success to its digital asset management (DAM) solution. The technology enables Baylor staff to post professional photos to social media outlets within seconds, so people can easily follow academic and athletic news and events.
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Customer lifecycle journey for prospective college students

Customer lifecycle journey for prospective college students | Higher Education Communication & Marketing | Scoop.it
Customer expectations are rising and buyers have more knowledge and options than at any time prior. Therefore, when looking at the customer lifecycle journey and content strategy, it is imperative ...
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Student-Generated Content for International Recruitment

Relying on content generated by international students on your campus helps you provide appealing content for international prospects -- in their own language.
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How Higher Ed Marketing Can Use Content for a Strategic Advantage

How Higher Ed Marketing Can Use Content for a Strategic Advantage | Higher Education Communication & Marketing | Scoop.it
Content marketing is a great way for higher ed marketing professionals to leverage their authority, expertise and thought leaderships resources.
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CASE - Save Prospective Applicants from Hitting a Wall

CASE - Save Prospective Applicants from Hitting a Wall | Higher Education Communication & Marketing | Scoop.it
How website analytics and inbound marketing helped Friends’ Central School improve customer experience, streamline staff workflow, and achieve enrollment marketing goals
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Aligning Marketing and Admissions to Drive College Enrollment

Aligning Marketing and Admissions to Drive College Enrollment | Higher Education Communication & Marketing | Scoop.it
When marketing and admissions departments learn to work together, 1+1=3 to drive college applications.
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There’s no such thing as a bad blog | Jisc

There’s no such thing as a bad blog | Jisc | Higher Education Communication & Marketing | Scoop.it
One of my first questions when I meet an educator is “what’s the address of your blog?” 
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Building social engagement at your college or university

Building social engagement at your college or university | Higher Education Communication & Marketing | Scoop.it
Last week we opened our call to find 50 of the most influential HE professionals on social media in the UK. But what consitututes good practice? 
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Reconsidering the Social Media Hub

Reconsidering the Social Media Hub | Higher Education Communication & Marketing | Scoop.it
While social media hubs have been great for featuring social content on our websites, our next challenge is placing that content in context site-wide.
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2015 Students E-Expectations Report: Top insights for #highered & #hesm

2015 Students E-Expectations Report: Top insights for #highered & #hesm | Higher Education Communication & Marketing | Scoop.it
The results of the brand new Ruffalo Noel-Levitz report on the E-expectations of college bound seniors and juniors (n=3,052) will be officially released next Wednesday in Boston. But, I managed this year again to get a preview of these results - before anybody else - courtesy of Stephanie Geyer from RNL who will present the results next week and at several conferences this summer. What this means is that YOU get a chance to know about the E-Expectations Survey results before everybody :-) E-Expe
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Why Your Old-School Marketing Is Killing Alumni Engagement

Why Your Old-School Marketing Is Killing Alumni Engagement | Higher Education Communication & Marketing | Scoop.it
I recently read an article by Calandra Parsons titled, “Alumni News is Not Really Alumni Engagement.” She makes a good point about how institutions try to use alumni news to generate a “connective spark” with their alumni, but how it often fails to “drive alumni to do anything.”  
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Focus on SnapChat for #highered | Higher Ed Experts

Focus on SnapChat for #highered | Higher Ed Experts | Higher Education Communication & Marketing | Scoop.it
Is it time to learn more about SnapChat? The short Educated answer: Yes According to the 2015 Study Report on Teens, Social Media & Technology by Pew
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Creating A Thoughtful Content Strategy in Higher Education Marketing

Creating A Thoughtful Content Strategy in Higher Education Marketing | Higher Education Communication & Marketing | Scoop.it
Here are steps to help you create an inbound content strategy for your higher education institution, while maintaining your relationship with traditional stakeholders.
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LinkedIn rolls out new school selection services for prospective students

LinkedIn rolls out new school selection services for prospective students | Higher Education Communication & Marketing | Scoop.it

Professional social networking site LinkedIn has introduced some impressive new services for its high school and university-aged users: Decision Boards, University Outcome Rankings, Field of Study Explorer, and University Finder.

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