Baylor University in Waco, TX, is the sixth most influential college on Instagram, according to College Atlas, and the university attributes this success to its digital asset management (DAM) solution. The technology enables Baylor staff to post professional photos to social media outlets within seconds, so people can easily follow academic and athletic news and events.
It can be easy to become overwhelmed with the latest thinking about social media marketing and to feel too busy to refresh our practices in the midst of all the other activities involved in recruiting international students.
Professional social networking site LinkedIn has introduced some impressive new services for its high school and university-aged users: Decision Boards, University Outcome Rankings, Field of Study Explorer, and University Finder.
Great stories are all about conflict. Audiences care about stories and characters because they want to see a journey or a struggle to overcome a problem. They also have a beginning, middle, and end and appeal to a larger theme.
Many years ago, I asked an MBA student from far beyond these shores if people in his country understood that he was studying at a post-1992 university rather than the much older and more prestigious one…
by Thijs van Vugt and Preben Sperling We have previously explored how commercial practices are making their way into higher education. Increasingly, for-profit institutions are actively selling education and it directly influences how other institutions recruit students. Higher education is becoming a business and we must apply commercial practices in our daily operations and interaction with our students… our customers.
The outlook for traditional colleges and universities is troubling. Half of the smaller schools in a survey failed to meet their enrollment targets, according to the Chronicle of Higher Education. Even more troubling is a forecast from Harvard Business School's Clayton Christensen, who predicts that 2,000 or more colleges may [...]
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