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Higher Education Communication & Marketing
Web Resources for Higher Education marketing professionals
Curated by Régis Faubet
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If You Work in College Admissions, You Need to Get Better at Instagram

If You Work in College Admissions, You Need to Get Better at Instagram | Higher Education Communication & Marketing | Scoop.it
Instagram offers an unfiltered look at campus life. No wonder kids are using it to choose a college.
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Organising a Large Scale University Web Project – Five Essentials

Organising a Large Scale University Web Project – Five Essentials | Higher Education Communication & Marketing | Scoop.it

After two years and three other large scale web projects, we’ve just helped UCL launch their Undergraduate Prospectus website

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How Digital Asset Management Makes Social Media More Effective at Baylor -- Campus Technology

How Digital Asset Management Makes Social Media More Effective at Baylor -- Campus Technology | Higher Education Communication & Marketing | Scoop.it
Baylor University in Waco, TX, is the sixth most influential college on Instagram, according to College Atlas, and the university attributes this success to its digital asset management (DAM) solution. The technology enables Baylor staff to post professional photos to social media outlets within seconds, so people can easily follow academic and athletic news and events.
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Customer lifecycle journey for prospective college students

Customer lifecycle journey for prospective college students | Higher Education Communication & Marketing | Scoop.it
Customer expectations are rising and buyers have more knowledge and options than at any time prior. Therefore, when looking at the customer lifecycle journey and content strategy, it is imperative ...
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A Teenager’s View on Social Media

A Teenager's View on Social Media - Backchannel - Medium
Written by an actual teen
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Tweeting in the Ivy League

Tweeting in the Ivy League | Higher Education Communication & Marketing | Scoop.it
Cornell University's Keith Hannon breaks down each Ivy League school’s alumni Twitter handle and offers his own 1.5 cents on the Ivy approach.
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Is your university Twitter profile perfect?

Is your university Twitter profile perfect? | Higher Education Communication & Marketing | Scoop.it
Things to say, and things to not say, in a campus biography
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Does Your College or University Have Too Many Social Media Accounts?

Does Your College or University Have Too Many Social Media Accounts? | Higher Education Communication & Marketing | Scoop.it
How can you tell if your college or university has too many social media accounts? Here's why less is more in terms of social media accounts for your school.
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Higher Ed inbound marketing awards laureates

Higher Ed inbound marketing awards laureates | Higher Education Communication & Marketing | Scoop.it
We did it! 2014 is coming to a close and we have all been working hard. Let's take a minute (or 30) to honor our favorite campaigns, projects, teams and tweets of 2014!
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Prep + Execution = Success at University Recruiting

Prep + Execution = Success at University Recruiting | Higher Education Communication & Marketing | Scoop.it
(or “How a Startup Can Source Six New Software Developers in One Day”)
Régis Faubet's insight:

When it comes to university recruiting, knowing what you want, acting on it, and moving quickly are some of the biggest assets that a startup can bring to bear. Nothing beats seeing it in action.

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What Exactly is “Native Advertising” and Why Should Higher Ed Marketers Care? | EDUniverse

What Exactly is “Native Advertising” and Why Should Higher Ed Marketers Care? | EDUniverse | Higher Education Communication & Marketing | Scoop.it
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#Recruitment: Twitter for international education marketing

#Recruitment: Twitter for international education marketing | Higher Education Communication & Marketing | Scoop.it

It can be easy to become overwhelmed with the latest thinking about social media marketing and to feel too busy to refresh our practices in the midst of all the other activities involved in recruiting international students.

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Google's top 20 university searches

Google's top 20 university searches | Higher Education Communication & Marketing | Scoop.it

Google has revealed the most popular searches for people around the world looking for universities.

This ranking of online searches is very different from the traditional map of the global powerhouses of higher education.

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Focus on SnapChat for #highered | Higher Ed Experts

Focus on SnapChat for #highered | Higher Ed Experts | Higher Education Communication & Marketing | Scoop.it
Is it time to learn more about SnapChat? The short Educated answer: Yes According to the 2015 Study Report on Teens, Social Media & Technology by Pew
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Creating A Thoughtful Content Strategy in Higher Education Marketing

Creating A Thoughtful Content Strategy in Higher Education Marketing | Higher Education Communication & Marketing | Scoop.it
Here are steps to help you create an inbound content strategy for your higher education institution, while maintaining your relationship with traditional stakeholders.
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LinkedIn rolls out new school selection services for prospective students

LinkedIn rolls out new school selection services for prospective students | Higher Education Communication & Marketing | Scoop.it

Professional social networking site LinkedIn has introduced some impressive new services for its high school and university-aged users: Decision Boards, University Outcome Rankings, Field of Study Explorer, and University Finder.

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Email Marketing: What Parts of It Are Dead and What Parts Are Very Much Alive

Email Marketing: What Parts of It Are Dead and What Parts Are Very Much Alive | Higher Education Communication & Marketing | Scoop.it
As we kick off the new year it's time to look at email marketing as a whole and realize that although some parts are changing and dying off, most facets of email marketing are here to stay.
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Storytelling in Higher Education Marketing -

Storytelling in Higher Education Marketing - | Higher Education Communication & Marketing | Scoop.it
Great stories are all about conflict. Audiences care about stories and characters because they want to see a journey or a struggle to overcome a problem. They also have a beginning, middle, and end and appeal to a larger theme.
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University branding need not be so brash – subtlety works just as well in marketing

University branding need not be so brash – subtlety works just as well in marketing | Higher Education Communication & Marketing | Scoop.it
Many years ago, I asked an MBA student from far beyond these shores if people in his country understood that he was studying at a post-1992 university rather than the much older and more prestigious one…
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Anatomy of a Perfect Academic Program Page

Anatomy of a Perfect Academic Program Page | Higher Education Communication & Marketing | Scoop.it
The Anatomy of a Perfect Academic Program Page shows you key page features that draw in users and generate leads. Presented by Aligned Path.
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The importance of speed to contact in higher education

The importance of speed to contact in higher education | Higher Education Communication & Marketing | Scoop.it

by Thijs van Vugt and Preben Sperling
We have previously explored how commercial practices are making their way into higher education. Increasingly, for-profit institutions are actively selling education and it directly influences how other institutions recruit students. Higher education is becoming a business and we must apply commercial practices in our daily operations and interaction with our students… our customers.

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Paula King, Ph.D.'s curator insight, January 3, 7:49 PM

Response time matters even more to students today.  Instant gratification...Right now. 

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‘Ahahaha I’m Crying’: Teens Freak Out Over College Acceptance on Twitter

‘Ahahaha I’m Crying’: Teens Freak Out Over College Acceptance on Twitter | Higher Education Communication & Marketing | Scoop.it
When colleges announce early admissions decisions, social media lets teens broadcast their full spectrum of feelings to the world
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What Higher Ed Marketers Can Learn From Luxury Brands

What Higher Ed Marketers Can Learn From Luxury Brands | Higher Education Communication & Marketing | Scoop.it
The outlook for traditional colleges and universities is troubling. Half of the smaller schools in a survey failed to meet their enrollment targets, according to the Chronicle of Higher Education. Even more troubling is a forecast from Harvard Business School's Clayton Christensen, who predicts that 2,000 or more colleges may [...]
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LinkedIn University Finder

LinkedIn University Finder | Higher Education Communication & Marketing | Scoop.it
Tell us what you want to do, and we'll show you schools that can help you reach that goal. See what's possible for you, based on the career paths of LinkedIn members.
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A Higher Ed Content Strategist Survival Guide | Meet Content

A Higher Ed Content Strategist Survival Guide | Meet Content | Higher Education Communication & Marketing | Scoop.it
New to leading content strategy in higher ed? After breaking into her role, Lisa Maria Martin now shares lessons learned so you can hit the ground running.
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