A new analytics service from Informly is helping small business owners and bloggers optimize their content production.
“A lot of our customers are embracing content marketing and producing regular blog posts on their sites. They all use Google Analytics but it doesn’t really give them the actionable information they need,” said Dan Norris, founder of Informly. “For example they are trying to build and engage an audience but Analytics doesn’t tell them who their audience is. Informly tells them exactly who is converting on their site, what content they consumed and lists their site, Klout score and social profiles to enable them to connect further."
In addition to the people-tracking features, Informly connects to users’ blogs, brings in all of their posts and displays key stats such as views, tweets, likes, backlinks, conversions and more. Users can also sort by any of these metrics to find the posts that are having the most impact.