Higher Education Marketing and Communication
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Rescooped by J Michael Thompson from The MarTech Digest
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Content Marketing Analytics Available at Informly - Website Magazine

Content Marketing Analytics Available at Informly - Website Magazine | Higher Education Marketing and Communication | Scoop.it
A new analytics service from Informly is helping small business owners and bloggers optimize their content production.

 

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“A lot of our customers are embracing content marketing and producing regular blog posts on their sites. They all use Google Analytics but it doesn’t really give them the actionable information they need,” said Dan Norris, founder of Informly. “For example they are trying to build and engage an audience but Analytics doesn’t tell them who their audience is. Informly tells them exactly who is converting on their site, what content they consumed and lists their site, Klout score and social profiles to enable them to connect further."

 

In addition to the people-tracking features, Informly connects to users’ blogs, brings in all of their posts and displays key stats such as views, tweets, likes, backlinks, conversions and more. Users can also sort by any of these metrics to find the posts that are having the most impact.


Via marketingIO
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marketingIO's curator insight, May 6, 2013 7:33 AM

We've scooped Informly before, and we wanted to bring you this offering overview. Search the tag Tools for additional information.


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Scooped by J Michael Thompson
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Why you're failing at content marketing - iMedia Connection

Why you're failing at content marketing - iMedia Connection | Higher Education Marketing and Communication | Scoop.it
Why you're failing at content marketing
iMedia Connection
The client recently launched a content marketing initiative, one that's rich in blog entries and videos around health and wellness.
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Rescooped by J Michael Thompson from SocialMoMojo Web
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Six Ways to Take Advantage of Facebook's New Cover Photo Rules | PR Daily

Six Ways to Take Advantage of Facebook's New Cover Photo Rules | PR Daily | Higher Education Marketing and Communication | Scoop.it
Facebook now allows brands to list contact information, calls to action, and product details in their cover photos. Here are the best ways to use the new-found freedom.

Via Jessica Kelly
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Rescooped by J Michael Thompson from News You Can Use - NO PINKSLIME
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Top 10 Reasons Your Social Media Site Sucksl - Maximize Social Media

Top 10 Reasons Your Social Media Site Sucksl - Maximize Social Media | Higher Education Marketing and Communication | Scoop.it
If you are like most small business owners the idea of generating exciting content, uploading fascinating facts and spending time collaborating with business partners and new clients sounds great.

Via #BBBundyBlog #NOMORELIES Tom Woods #Activist Award #Scoopiteer >20,000 Sources >250K Connections http://goo.gl/ruHO3Q
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