A long time ago, well, before Simon Cowell was a household name anyway, universities used to run university presses. These would print journals and books. They didn't really make a profit, in fact they often made a loss....
When Apple first released its free iBooks Author software, some were upset about its end-user licensing agreement, which states that works created in the program must be sold exclusively through Apple (NSDQ: AAPL).
A group of education leaders gathered last week to discuss the most important technology innovations of the last decade, and their findings suggest the classroom of the future will be open, mobile, and flexible enough to reach individual students—while free online tools will challenge the authority of traditional institutions.
Udemy, a company that allows anyone to create and sell courses through its online platform, has announced a new area of its site, called The Faculty Project, devoted to courses by professors at a number of top institutions, such as Colgate, Duke University, Stanford University, Northwestern University, Vanderbilt University, the University of Virginia, Dartmouth College and Vassar College. While Udemy is a for-profit enterprise, the Faculty Project courses will be free.
The goal is to “elevate the brand,” according to Gagan Biyani, Udemy’s president and co-founder. The company says it has no immediate plans to monetize the Faculty Project, and would never do so without the input and permission of its faculty contributors.
Seth Godin offered some provocative words for higher ed in 2010 with “The coming melt-down in higher education (as seen by a marketer).” I have always valued his perspective on leadership (Tribes book review) and challenging the status quo. Seth kindly agreed to participate in my ”Five Questions” series, elaborating on his outlook for higher education and sharing his insights on university advancement and marketing. What are your thoughts?
Innovation can be risky “WE MUST re-examine long-held assumptions about the global dominance of…American science and technology.” Those dark words come from Subra Suresh, director of America’s National Sci...