Jennifer Galloway summarises the CSU Curious campaign:
Over 130,000 people were exposed to the CSU Curious 30sec ad at Tropfest in Sydney on Sunday night. The festival was held at Centennial Parklands in Sydney and the CSU ad was seen 6 times throughout the night!
The theme for this year’s festival is “Change” and a great fit with our Curious positioning.
Bit about Tropfest Tropfest has become a must-go on the Sydney event’s calendar attracting both domestic and international attendance/focus. Once a night for the film buffs has now become a much more main stream influential set (the cool people!).
DEMOGRAPHIC - SINKS/DINKS, 18-39 (primary), 40-49 (secondary), 50:50 male/female, Tertiary Educated & Professional PSYCHOGRAPHIC - Time poor, Media savvy, Early adopters, Socially aware & Influencers
We will also get exposure at the Tropfest screenings in Melbourne, Canberra and Perth (2 x at each location) and a ¼ page ad in the official Tropfest magazine program (50,000) which will feature the Creative Industries courses.
Harvard Business School Assistant Professor Ethan S. Bernstein explains why decreasing workplace transparency can increase productivity.
Raph Allwright's insight:
A production line study with possible effects for that type of work. Not sure if it would apply to other workplaces. For instance office environments from my experience the manager can have more of an effect on the productivity of their team. Each team member is an individual and so their productivity will be effected in differently to their enviroment, manager, role etc...
Chronicle of Higher Education (subscription) Enrollment: a Moving Target for Many Colleges Chronicle of Higher Education (subscription) Administration. October 15, 2013 .... Academe Today. Daily e-newsletter.
Universities blamed for uneven pathways The Australian Predictably, some of the dual-sector institutions featured in the top cluster while the research-intensive Group of Eight universities – which admit high proportions of school leavers –...
A LinkedIn Presentation given on Friday 25th July. After working with LinkedIn for a while my Manager asked me to present on LinkedIn to the Administration Team. This is my presentation for all to see and use.
Open online courses in tertiary education are challenging traditional universities.
Raph Allwright's insight:
Listened to an interview given by Professor Jim Barber the Vice-Chancellor of the University of New England in Armidale, this morning on the way to work. UNE appear to be taking a different pathway when it comes to MOOCs.
"A freemium model which the University of New England in Armidale is trialling. The term freemium combines the two words ‘free’ and ‘premium’ and refers to a business model whereby the core product is given away and customers are charged only for premium add-on features. For universities, this means giving away course ware and charging students only for the support services they want or need. The entry level premium product would be examinations leading to a credential but additional services could include moderated discussion groups, tutorial assistance and customized learning pathways that individualise a student’s progress through a course based on that student’s particular strengths and weaknesses. The freemium strategy is particularly well suited to the developing world where small financial margins can be combined with mass scale."
Listening Tour on College Ratings Inside Higher Ed Education Secretary Arne Duncan plans to hold a news conference Wednesday to discuss the administration's “new plans to engage the public” on the president's most ambitious higher education policy...
University chancellor proposes administrative reorganization Russellville Courier With that in mind, it's interesting to see an attempt to reduce the number of educational administrators on a university campus, at least at the top level.
Yahoo!7 News University of Western Sydney guarantees spots for bushfire-affected students The Daily Telegraph The University of Western Sydney will today announce a "Staying on Track" program to offer about 700 HSC students from the Blue Mountains...
While developing good habits is challenging — often physically and mentally — they do help us maintain a healthier and more productive lifestyle. Over at 99u, Sasha VanHoven wants to develop the habit of waking up early in the morning.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.