Higher Ed Social Media Marketing
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Higher Ed Social Media Marketing
Higher Ed Social Media Marketing
Use of social media for the marketing of higher education institutions.
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Content Marketing 101 – Essential Questions & Answers

Content Marketing 101 – Essential Questions & Answers | Higher Ed Social Media Marketing | Scoop.it
Who hasn't wrapped their arms around content marketing yet?
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Social Recruiting Requires Strategic Marketing Mix

Social Recruiting Requires Strategic Marketing Mix | Higher Ed Social Media Marketing | Scoop.it
Ongoing debates rage over which site is best for social recruiting: Facebook, Twitter or LinkedIn. But why choose? It's a mix, after all.
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Demystifying social media - McKinsey Quarterly - Marketing & Sales - Digital Marketing

Demystifying social media - McKinsey Quarterly - Marketing & Sales - Digital Marketing | Higher Ed Social Media Marketing | Scoop.it
As the marketing power of social media grows, it no longer makes sense to treat it as an experiment. Here’s how senior leaders can harness social media to shape consumer decision
making in predictable ways.
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4 Ways to Define Lead Quality in Student Recruitment

4 Ways to Define Lead Quality in Student Recruitment | Higher Ed Social Media Marketing | Scoop.it
Defining what lead quality is and a number of different approaches used by college and university marketers to evaluate it.

Via Higher Education Marketing
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The Death Of SEO: The Rise of Social, PR, And Real Content - Forbes

The Death Of SEO: The Rise of Social, PR, And Real Content - Forbes | Higher Ed Social Media Marketing | Scoop.it
I had lunch back in March with Adam Torkildson, one of the top SEO consultants in Utah and one of the best in the country.
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12 Most Engaging Reasons Why Brands Need to Embrace Social Media Now

12 Most Engaging Reasons Why Brands Need to Embrace Social Media Now | Higher Ed Social Media Marketing | Scoop.it
Caroline Di Diego highlights the 12 Most Engaging Reasons Why Brands Need to Embrace Social Media Now (RT @CASUDI: 12 Most Engaging Reasons Why Brands Need to Embrace Social Media Now http://t.co/W4YOmuEA...
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My View: Don't ban social media from schools - CNN (blog)

My View: Don't ban social media from schools - CNN (blog) | Higher Ed Social Media Marketing | Scoop.it
My View: Don't ban social media from schoolsCNN (blog)By Steve Nicholls, Special to CNN. Editor's note: Steve Nicholls is the author of Social Media in Business.
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Social Media in Higher Education for Marketing and Communications | .eduGuru

Social Media in Higher Education for Marketing and Communications | .eduGuru | Higher Ed Social Media Marketing | Scoop.it
This guide about Social Media for Higher Education professionals was put together by Rachel Reuben.
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How Higher Education Uses Social Media [INFOGRAPHIC]

How Higher Education Uses Social Media [INFOGRAPHIC] | Higher Ed Social Media Marketing | Scoop.it
As social media becomes more integral to students' lives, educational institutions are finally catching on, and catching up. Here's how colleges and universities are leveraging social in the classroom and the recruiting office.
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Where are you? Over 300 social media channels, is your brand on the right one?

Where are you? Over 300 social media channels, is your brand on the right one? | Higher Ed Social Media Marketing | Scoop.it
With 300+ social media channels out there, choosing the right social media for business can be difficult. (Of the 300+ major social media channels, is your brand on the right one?
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Social Media Etiquette: 15 do's and don'ts

Social Media Etiquette: 15 do's and don'ts | Higher Ed Social Media Marketing | Scoop.it
Whether you are a first time social media user, or you Image have regularly been signing into these networks for some time, it is essential to understand how to conduct yourself online.
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McKinsey Says Social Media Could Add $1.3 Trillion to the Economy

McKinsey Says Social Media Could Add $1.3 Trillion to the Economy | Higher Ed Social Media Marketing | Scoop.it
McKinsey has published a report that says social media in business can vastly improve both customer awareness and productivity among the highest-value workers.
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Education in the Cloud with Web 2.0 tools: Google Sites: Create a ... | Handy Online Tools for Schools

Education in the Cloud with Web 2.0 tools: Google Sites: Create a ... | Handy Online Tools for Schools | Higher Ed Social Media Marketing | Scoop.it
As schools across nation are gearing up for the new year, teachers may be interested or have already created their own classroom web site. The tutorial below demonstrates how to create flyout menus using Google Sites.

Via Aust Digital Futures
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Your Social Media Policy: Guidelines For Your Guidelines!

Your Social Media Policy: Guidelines For Your Guidelines! | Higher Ed Social Media Marketing | Scoop.it
A lesson from the IOC: How to develop a strategic and opportunistic social media policy, rather than limiting and restricting your brand. (RT @melissa_agnes: Your Social Media Policy is very important.
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Why Social Media Metrics Are Important - Business Insider

Why Social Media Metrics Are Important - Business Insider | Higher Ed Social Media Marketing | Scoop.it
Why Social Media Metrics Are ImportantBusiness InsiderToday, a larger number of people are using social media to interact with the world around them.
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Should Social Media Managers Be Under 25?

Should Social Media Managers Be Under 25? | Higher Ed Social Media Marketing | Scoop.it
Have you heard the buzz over this piece from NextGen Journal? Why Every Social Media Manager Shou... (Should Social Media Managers Be Under 25?
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Social Media in the Business of Higher Education

Social Media in the Business of Higher Education | Higher Ed Social Media Marketing | Scoop.it
If Social Media were a person, I would have to make her the highest paid employee at Southwestern College. Her job description would be five pages long. Maybe ten.
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8 Steps to Create the Definitive Higher Education Social Media Strategy

8 Steps to Create the Definitive Higher Education Social Media Strategy | Higher Ed Social Media Marketing | Scoop.it
Quick guide to creating a Social Media Strategy for your Higher Education Institution.
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