Pinterest, What Is It And Why Should I Care? Social media is what life is all about for most online addicts (if the shoe fits, wear it!). We frequent (Pinterest, What Is It And Why Should I Care? - Pinterest, What Is It And Why Should I Care?
Businesses are struggling with how to evaluate their social media campaigns to determine weather all the work they are putting in has actually had a beneficial effect and achieved the goals set out in their strategy. If you have been following my...
It’s no secret that business has shifted to a real-time environment and social media tools are trying to keep up. As a result, organizations and brands must act in real-time. Originally posted on Edelman Digital
Schools are spending less on traditional media for their recruitment initiatives choosing instead to divert—and increase—those dollars to social media efforts, according to a new study from the University of Massachusetts Dartmouth.
In the study, 1021 education experts and stakeholders including technology researchers, university directors, venture capitalists and Ivy League university professors, relayed their predictions about the future of higher ...
There, I said it. Social media increases student engagement. How do I know this? Well, let's try an analogy. Let's say that you are a carpenter in the early 1900s. You have a certain toolkit that you use to go about your work. You build houses with said toolkit. Now, let's hop in a DeLorean to 2012. Carpentry is a totally different gig. The tools have changed…a lot. Big box stores provide ample selections of tools and all sorts of gadgets. Carpentry has evolved, in part, because the tools have made increases in efficiencies possible. In the sense that Student Affairs practitioners are like carpenters - instead of building houses - we build community, increase student engagement, and foster opportunities for student development. The work has evolved over time and so have our tools. Social media provide a great set of channels for communications and engagement. However, here's the caveat: Social Media are only as good as we make them. The tools themselves do not build houses nor do they increase student engagement. We do. Practitioners actively create structures that enhance engagement.
Everyone wants digital bells and whistles. But too often, when a client really needs is a solid online strategy. (RT @Inc: Do you have a real Web strategy? Or are you just throwing darts at a social media dartboard?
"Half of students said the Web played an extremely important or significant role in their evaluation of a campus, and nearly 90 percent said college Web sites had some role in their evaluation of a campus.
The growing importance of the Web in the evaluation process appears to have increased the potential of a negative Web experience to impact a student's evaluation of a campus, even for schools at the top of a student's list. When students have difficulty finding information on the Web site of a campus they are highly interested in attending, 47 percent said that the negative Web experience would diminish their opinion of the school. That number rose to 65 percent for campuses they had some interest in attending, and 70 percent for campuses recommended by someone - with one in five students saying a negative experience would severely harm their opinion in these latter two cases."
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