Higher Ed Social Media Marketing
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Higher Ed Social Media Marketing
Higher Ed Social Media Marketing
Use of social media for the marketing of higher education institutions.
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Higher education is missing a critical element: A higher purpose | Get Schooled

Robert Maranto is the 21st Century Chair in Leadership at the Department of Education Reform at the University of Arkansas.
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Social Media Engagement | Education Marketing | Google Analytics | SEO | Higher Education Marketing

Social Media Engagement | Education Marketing | Google Analytics | SEO | Higher Education Marketing | Higher Ed Social Media Marketing | Scoop.it
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Know the importance and difference - Types of Internet Marketing

Know the importance and difference - Types of Internet Marketing | Higher Ed Social Media Marketing | Scoop.it
Internet marketing is divided into three types (external marketing, internal marketing, interactive marketing) (#Internet #Marketing: #Types #of #Internet #Marketing http://t.co/u6EpuuPE...)...
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Get Social: 11 Management Systems That Can Help - The BrainYard - InformationWeek

Get Social: 11 Management Systems That Can Help - The BrainYard - InformationWeek | Higher Ed Social Media Marketing | Scoop.it
Social media management systems can help your organization manage and measure increasingly sophisticated social strategies.
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NACUBO agenda for public universities dominated by efficiency and revenue growth | Inside Higher Ed

NACUBO agenda for public universities dominated by efficiency and revenue growth | Inside Higher Ed | Higher Ed Social Media Marketing | Scoop.it

Via Integrated Marketing Communications @ Pepperdine University
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Seth Godin's Blog on marketing, tribes and respect

Seth Godin's Blog on marketing, tribes and respect | Higher Ed Social Media Marketing | Scoop.it

FREE INSIGHTS from a pro. Seth Godin's Blog on marketing, tribes and respect - Get yours here: http://t.co/OHaPNxW9...

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Pinterest, What Is It And Why Should I Care? | drpaulzemella

Pinterest, What Is It And Why Should I Care? | drpaulzemella | Higher Ed Social Media Marketing | Scoop.it
Pinterest, What Is It And Why Should I Care? Social media is what life is all about for most online addicts (if the shoe fits, wear it!). We frequent (Pinterest, What Is It And Why Should I Care? - Pinterest, What Is It And Why Should I Care?
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6 Steps to Social Media Success

6 Steps to Social Media Success | Higher Ed Social Media Marketing | Scoop.it
Businesses are struggling with how to evaluate their social media campaigns to determine weather all the work they are putting in has actually had a beneficial effect and achieved the goals set out in their strategy.   If you have been following my...
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Logic+Emotion: Five Considerations for Social Command Centers

Logic+Emotion: Five Considerations for Social Command Centers | Higher Ed Social Media Marketing | Scoop.it

It’s no secret that business has shifted to a real-time environment and social media tools are trying to keep up. As a result, organizations and brands must act in real-time. Originally posted on Edelman Digital

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Heatmaps Show Only 3%-13% of Users See Facebook Ads on Smartphones [Data]

Heatmaps Show Only 3%-13% of Users See Facebook Ads on Smartphones [Data] | Higher Ed Social Media Marketing | Scoop.it
Review the findings from a heatmap study that reveals whether Facebook users are actually looking at ads on their smartphones, iPads, and desktops.
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Facebook, YouTube Top List of Best Recruitment Tools, Study Finds -- Campus Technology

Facebook, YouTube Top List of Best Recruitment Tools, Study Finds -- Campus Technology | Higher Ed Social Media Marketing | Scoop.it
Schools are spending less on traditional media for their recruitment initiatives choosing instead to divert—and increase—those dollars to social media efforts, according to a new study from the University of Massachusetts Dartmouth.
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Ten Cost Effective Content Marketing Strategies to Drive Leads, Increase Sales and Maximize Profits | Business 2 Community

Ten Cost Effective Content Marketing Strategies to Drive Leads, Increase Sales and Maximize Profits | Business 2 Community | Higher Ed Social Media Marketing | Scoop.it
There is a common misconception about marketing. It’s expensive. I personally don’t believe in expensive (or for that matter cheap) marketing.
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Using Social Ad Metrics & Messaging To Shape Your Local Content Strategy

Understanding how your message resonates on social media can be one of the key factors in making sure your content resonates with the community you’re targeting.
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Social Media Monitoring Review 2012 | Compare Social Media Tools | Social Media Networking - TopTenREVIEWS

Social Media Monitoring Review 2012 | Compare Social Media Tools | Social Media Networking - TopTenREVIEWS | Higher Ed Social Media Marketing | Scoop.it
Read reviews of the best social media monitoring tools and compare social media networking tools at TopTenREVIEWS.
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Seven Ways to Use Twitter in a Classroom | Teachers use Social Media to Enhance Classroom Experience

Seven Ways to Use Twitter in a Classroom | Teachers use Social Media to Enhance Classroom Experience | Higher Ed Social Media Marketing | Scoop.it
7 Ways to use Twitter to Enhance Classroom Experience for Students.

Via Aust Digital Futures
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What Higher Education Will Look Like in 2020 [STUDY] | Social ...

What Higher Education Will Look Like in 2020 [STUDY] | Social ... | Higher Ed Social Media Marketing | Scoop.it
In the study, 1021 education experts and stakeholders including technology researchers, university directors, venture capitalists and Ivy League university professors, relayed their predictions about the future of higher ...

Via Aust Digital Futures
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Social Media Increases Student Engagement | Inside Higher Ed

Social Media Increases Student Engagement | Inside Higher Ed | Higher Ed Social Media Marketing | Scoop.it

There, I said it. Social media increases student engagement. How do I know this? Well, let's try an analogy. Let's say that you are a carpenter in the early 1900s. You have a certain toolkit that you use to go about your work. You build houses with said toolkit. Now, let's hop in a DeLorean to 2012. Carpentry is a totally different gig. The tools have changed…a lot. Big box stores provide ample selections of tools and all sorts of gadgets. Carpentry has evolved, in part, because the tools have made increases in efficiencies possible. In the sense that Student Affairs practitioners are like carpenters - instead of building houses - we build community, increase student engagement, and foster opportunities for student development. The work has evolved over time and so have our tools. Social media provide a great set of channels for communications and engagement. However, here's the caveat: Social Media are only as good as we make them. The tools themselves do not build houses nor do they increase student engagement. We do. Practitioners actively create structures that enhance engagement.

 


Via Kim Flintoff
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Managing On the Edge of Chaos | Social Media Today

Managing On the Edge of Chaos | Social Media Today | Higher Ed Social Media Marketing | Scoop.it
 The primary goal of change agents are to initiate, facilitate, and support successful change efforts within an organization.
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How Your School’s Online Presence Impacts Retention | .eduGuru

How Your School’s Online Presence Impacts Retention  | .eduGuru | Higher Ed Social Media Marketing | Scoop.it
Retention, it’s that all-important concept that college administrators have buzzing in their ears.
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Time to Fix Your Marketing Strategy

Time to Fix Your Marketing Strategy | Higher Ed Social Media Marketing | Scoop.it
Everyone wants digital bells and whistles. But too often, when a client really needs is a solid online strategy. (RT @Inc: Do you have a real Web strategy? Or are you just throwing darts at a social media dartboard?
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Your Simple Guide to Launching a Twitter Advertising Campaign

Your Simple Guide to Launching a Twitter Advertising Campaign | Higher Ed Social Media Marketing | Scoop.it
An introduction to Twitter's advertising options and how to launch a campaign that meets your goals.
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What Facebook’s Enhanced Targeting Could Mean for Higher Education

What Facebook’s Enhanced Targeting Could Mean for Higher Education | Higher Ed Social Media Marketing | Scoop.it
Creating custom college content on Facebook soon could become little easier.

Via Régis Faubet
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What do High School Students Expect when Connecting Online with Colleges? New Report

What do High School Students Expect when Connecting Online with Colleges? New Report | Higher Ed Social Media Marketing | Scoop.it

"Half of students said the Web played an extremely important or significant role in their evaluation of a campus, and nearly 90 percent said college Web sites had some role in their evaluation of a campus.

The growing importance of the Web in the evaluation process appears to have increased the potential of a negative Web experience to impact a student's evaluation of a campus, even for schools at the top of a student's list. When students have difficulty finding information on the Web site of a campus they are highly interested in attending, 47 percent said that the negative Web experience would diminish their opinion of the school. That number rose to 65 percent for campuses they had some interest in attending, and 70 percent for campuses recommended by someone - with one in five students saying a negative experience would severely harm their opinion in these latter two cases."


Via thomaslisterman
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Digital Marketing Strategy: Steps for Success in Higher Education

[Slideshare Presentation] for the eduWeb Conference 2012 Boston. #HigherEd #socialmedia #marketing


Via Régis Faubet
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