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Managing On the Edge of Chaos | Social Media Today

Managing On the Edge of Chaos | Social Media Today | Higher Ed Social Media Marketing | Scoop.it
 The primary goal of change agents are to initiate, facilitate, and support successful change efforts within an organization.
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Higher Ed Social Media Marketing
Higher Ed Social Media Marketing
Use of social media for the marketing of higher education institutions.
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Why universities need an education in advertising

Why universities need an education in advertising | Higher Ed Social Media Marketing | Scoop.it
WE are drawing towards that time of year that I call "Open Day frenzy".
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iOS 7: Is This What Apple's Next OS Will Look Like? [VIDEO]

iOS 7: Is This What Apple's Next OS Will Look Like? [VIDEO] | Higher Ed Social Media Marketing | Scoop.it
A new concept video for iOS 7 will have you dreaming of the possibilities for Apple's next update to the iPhone and iPad software.
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Mobile Technology for Mobile Education - The Network: Cisco's Technology News Site

Mobile Technology for Mobile Education - The Network: Cisco's Technology News Site | Higher Ed Social Media Marketing | Scoop.it
JohnAyers's insight:

My 12 year old is showing me websites and apps that he uses to help him learn his advanced algebra. He and fellow classmates bring their solutions to class and discuss with the teacher and class as a whole.

 

bottom line: it's a happening and apply growing !

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Higher education marketing - Using technology more strategically

Higher education marketing - Using technology more strategically | Higher Ed Social Media Marketing | Scoop.it
Pegi Anton of Noel-Levitz explains how to leverage technology to improve your campus direct marketing.
JohnAyers's insight:

Communication flow..

 

Great way to assure the brand narrative. Ask yourself. What narrative - what story are you telling?

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10 Ways Social Media is Influencing Higher Education

10 Ways Social Media is Influencing Higher Education | Higher Ed Social Media Marketing | Scoop.it
Social media has evolved  into much, much more than a simple tool to stay in touch with friends or to share pictures from your most recent trip. It has become a powerful tool that has important applications for business, research, and education.
JohnAyers's insight:

If you're not social - you're isolated. 'Nough said!

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Transparency in higher education social media

Transparency in higher education social media | Higher Ed Social Media Marketing | Scoop.it
As social media administrators (SMAs), our job is to display information and ignite conversations that attract future students, cultivate current students, and resonate with alumni and the community.
JohnAyers's insight:

Chapman.edu. Asking the right questions... Doing the difficult work - but learning, growing, and engaging in the process...

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Higher Ed Marketing

Andrew Careaga's blog about branding, marketing and PR in higher education
JohnAyers's insight:

”I give God 10% why do you get 18″ love this!

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Pinterest in Talks to Raise Funding

Pinterest in Talks to Raise Funding | Higher Ed Social Media Marketing | Scoop.it
Pinterest is in talks to raise a new round of financing that would value the online scrapbooking site at $2 billion to $2.5 billion, said people familiar with the matter.
JohnAyers's insight:

Does your higher ed institution have a Pinterst Account? How active, how often, how relevant? I am seeing more an more universities use pinterest as simply a brand extension, but one that (to me) becomes more approachable, and authentic. 

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2013: The Year of Digital Identity Development in Higher Education - CASE Social Media

2013: The Year of Digital Identity Development in Higher Education - CASE Social Media | Higher Ed Social Media Marketing | Scoop.it
Becca Ramspott, writer and social media specialist at Frostburg State University, writes about the importance of digital identity development in higher education.
JohnAyers's insight:

Becca Ramspott provides a great look at 2013 and an area that I strongly believe will be critical in higher ed markeing. The interactive, digital, social brand across mutliple channels, for the ever-increasing savvy and shor attention span user.

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The Crisis in Higher Education | MIT Technology Review | Neuroanthropology

The Crisis in Higher Education | MIT Technology Review | Neuroanthropology | Higher Ed Social Media Marketing | Scoop.it
Online versions of college courses are attracting hundreds of thousands of students, millions of dollars in funding, and accolades from university administrators. Is this a fad, or is higher education about to get the overhaul it needs?
JohnAyers's insight:

WhatWhat do you think? 

 

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How to Build Your Social Media Team | Heidi Cohen

How to Build Your Social Media Team | Heidi Cohen | Higher Ed Social Media Marketing | Scoop.it
Social media must be integrated across your organization in order to effectively leverage your employees’ strengths.
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Mobile Video Calling Spreads as Smartphones and Tablets Improve

Mobile Video Calling Spreads as Smartphones and Tablets Improve | Higher Ed Social Media Marketing | Scoop.it
As the cameras and screens of smartphones and tablets improve, and as wireless networks offer higher bandwidth, more companies are enabling mobile video calls.
JohnAyers's insight:

Can higher Ed use some of these very methodologies... To build relationships with their prospects, staff, faculty, students, and alumni...

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Higher Education in the Digital Age by William G. Bowen

Higher Education in the Digital Age by William G. Bowen | Higher Ed Social Media Marketing | Scoop.it
This eloquent little book, by the former president of Princeton University and also the Andrew Mellon Foundation, William Bowen, is based on two lectures presented at a colloquium at Stanford University.
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How Important is Pinterest to Higher Education Marketing? | Aha! :: Elliance, Inc.

How Important is Pinterest to Higher Education Marketing? | Aha! :: Elliance, Inc. | Higher Ed Social Media Marketing | Scoop.it
In the higher education marketing industry, Pinterest presents an interesting opportunity to help reach a different segment of your prospect population.
JohnAyers's insight:

Pinterest and instagram both have seat at at the table.

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The Benefits of Social Media for Higher Education | Business 2 Community

The Benefits of Social Media for Higher Education | Business 2 Community | Higher Ed Social Media Marketing | Scoop.it
“We don’t need a social media marketing strategy, we need a brand strategy of which social media is an integral part” – Sarah Stall, University of Puget
JohnAyers's insight:

AsAs high digital disruption pushes its way into highered ed... The university space must consialt poll tools to demonstrate the importance of the college expereienThey

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Higher Education Marketing Departments Must Gain Competencies Outside Direct Marketing

Higher Education Marketing Departments Must Gain Competencies Outside Direct Marketing | Higher Ed Social Media Marketing | Scoop.it
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Nice .... 

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3 Types of Go-To Shareable Content for Higher Education | Social Media Today

3 Types of Go-To Shareable Content for Higher Education | Social Media Today | Higher Ed Social Media Marketing | Scoop.it
Communication professionals must have a set of "go-to" content for times when interactivity is declining, or your brand has had negative exposure.
JohnAyers's insight:

Great insights.

 

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Admissions-First Mobile Strategy | EDUniverse

Admissions-First Mobile Strategy | EDUniverse | Higher Ed Social Media Marketing | Scoop.it
JohnAyers's insight:

Developing social, digital and mobile strategies... Check this out if you're in higher ed. - Heck... check it it, even of you're not.

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Social Media Lingo—Terms It Won’t Hurt You to Know | LEADership by Louis Foong

Social Media Lingo—Terms It Won’t Hurt You to Know | LEADership by Louis Foong | Higher Ed Social Media Marketing | Scoop.it
15 essential social media terms B2B executives should know
JohnAyers's insight:

Why post a list of social media terms and definitions...? Because I love this line and graphic -   “In case of fire, please leave the building before you Tweet about it”

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5 Tools to Identify Your Social Media Influencers

5 Tools to Identify Your Social Media Influencers | Higher Ed Social Media Marketing | Scoop.it
This post was originally published on iStrategy Conference blog.

How times have changed.
JohnAyers's insight:

blinkdfriends linked found a great article from iStrategy Conferebce. Check it out... And see more insights from the iStrategy blog.

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Your Social Media Marketing Checklist for 2013

Your Social Media Marketing Checklist for 2013 | Higher Ed Social Media Marketing | Scoop.it
As you prepare your goals for 2013, don't forget these important social media strategies for your business.
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Four Companies Bringing Higher Education to Mobile Devices

Four Companies Bringing Higher Education to Mobile Devices | Higher Ed Social Media Marketing | Scoop.it
There's no denying it: mobile devices are revolutionizing the way our students access higher education.
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