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13 Customer Experience Trends to Watch in 2013

13 Customer Experience Trends to Watch in 2013 | Higher Ed Mobile | Scoop.it
2012 was a very active year for customer experience management. I expect 2013 to be an even more robust year as we move deeper into the Era of CX Professionalism. Here are 13 CX trends to keep an e...
JohnAyers's insight:

I could really scoop this in about 10 other categories...as CX is quickly becoming the #1 topic of discussion. Mobile in higher ed can make good use of the information, if understood, aI'm implemented properly. Powerful collaboration of data, tech, mrktg savvy, ux and more!

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Amr Lotfy's curator insight, March 5, 2013 1:46 PM

surveys are declining!!

Higher Ed Mobile
Use of mobile platforms and tools in the Higher Ed space. From marketing to social media to learning. From recruitment to alumni and more.
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App programming craze hits campuses

App programming craze hits campuses | Higher Ed Mobile | Scoop.it
During her final semester in college, recent University of Wisconsin – Madison alumna Amanda Senkbeil used a combination of her coding knowledge, Google Maps and a third-party app developer to create her own...
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Mobile Learning on Campus Is Hands-On, Engaging and Here to Stay

Mobile Learning on Campus Is Hands-On, Engaging and Here to Stay | Higher Ed Mobile | Scoop.it
Colleges and universities leverage mobile technology to reinvigorate traditional classroom models.
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Higher Ed Mobile Lessons: Norwich University is mobilizing everyone.

Higher Ed Mobile Lessons: Norwich University is mobilizing everyone. | Higher Ed Mobile | Scoop.it
Norwich University, the birthplace of the Reserve Officers' Training Corps (commonly known as the ROTC) helps develop future military and civilan leaders. Soon, these future leaders and all the Alu...
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Higher Education CIOs 2013 Technology Spend Priorities

Higher Education CIOs 2013 Technology Spend Priorities | Higher Ed Mobile | Scoop.it
We asked 16 innovative and thought-leading university and college CIOs, located worldwide about their spending priorities for 2013. Specifically, where are they putting their money this year?
JohnAyers's insight:

Sprint, agile, assess, change, grow, move. 

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UX Statistic : Vitamin T

UX Statistic : Vitamin T | Higher Ed Mobile | Scoop.it
If your website doesn't show visitors any love, you're bound to hate your conversion rates. Win new customers, increase conversions and save development dollars through good UX.
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Apps Rocket Toward $25 Billion in Sales

Apps Rocket Toward $25 Billion in Sales | Higher Ed Mobile | Scoop.it
The mobile-apps industry is booming, with global revenue forecast to rise 62% this year to $25 billion.
JohnAyers's insight:

How are you using mobile for your brand, company or university?

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New App Matches Students' Interests With Careers

New App Matches Students' Interests With Careers | Higher Ed Mobile | Scoop.it
Caralee Johnson Adams has worked as a journalist for nearly 25 years, covering education, health, parenting, and other issues.
JohnAyers's insight:

May be lite now, but the concept is a VERY POWERFUL one in the competitive landscape of higher ed.

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Higher Ed Mobile Traffic Revisited | mStoner, Inc.

Higher Ed Mobile Traffic Revisited | mStoner, Inc. | Higher Ed Mobile | Scoop.it
JohnAyers's insight:

Thank you for following up on this. mStoner - you are doing the work I wish I had the time/resources to do. It is such an important aspect of the next step in HigherEd and the convergence of digital, social and yes mobile.

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CASE Social Media

CASE Social Media | Higher Ed Mobile | Scoop.it
The CASE Social Media blog explores trends and best practices in the use of social media in educational advancement.
JohnAyers's insight:

In this CASE post, the truth has emerged. One's identity is social, digital and to some degree a marketing aspect of who you are. I would add that this is precisely what it is for an entity, including a corporation, an individual, and yes, a higher ed institution.

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Geolocation – jQuery Plugin to Get Location with Google Maps API | jQuery Plugins

Geolocation – jQuery Plugin to Get Location with Google Maps API | jQuery Plugins | Higher Ed Mobile | Scoop.it
Geolocation – jQuery Plugin to Get Location with Google Maps API, jQuery Plugins (Geolocation – jQuery Plugin to Get Location with Google Maps API http://t.co/Jn5w4trR vía @jQueryPlugins)...
JohnAyers's insight:

If mobile is hot these days, ego location is fueling the fire.

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MediaPost Publications MMA's Greg Stuart: Let The 'Age Of Mobile' Begin 12/13/2012

MediaPost Publications MMA's Greg Stuart: Let The 'Age Of Mobile' Begin 12/13/2012 | Higher Ed Mobile | Scoop.it
MMA's Greg Stuart: Let The 'Age Of Mobile' Begin - 12/13/2012
JohnAyers's insight:

Great POV and observations on the growth of mobile. We are more mature in our understanding and comfort level of the screens we access content. Data will help to confirm for marketers the behavioral shifts of the user And guide further deployment of communication strategies in the mobile platform.

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Four Ways to Make Your Site Friendlier for Smartphones and Tablets | mStoner, Inc.

Four Ways to Make Your Site Friendlier for Smartphones and Tablets | mStoner, Inc. | Higher Ed Mobile | Scoop.it
An article about four easy ways to improve your site design for smartphones and tablets.
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Mary Meeker's Latest Masterful Presentation On The State Of The Web

Mary Meeker's Latest Masterful Presentation On The State Of The Web | Higher Ed Mobile | Scoop.it
Mary Meeker has done it again. Here's where everything is trending.
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Two Really Important Elements of Higher Education: Data and Professors

Education is evolving, but some things will never change.
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The top 50 books for web designers and developers | Feature | .net magazine

The top 50 books for web designers and developers | Feature | .net magazine | Higher Ed Mobile | Scoop.it
With the holidays fast approaching, Craig Grannell quizzes the web industry’s finest about the essential books you should be giving to that special designer or developer in your life, or devouring yourself while stuffed full of mince pies...
JohnAyers's insight:

A colleague shard this with me and had to share its further. Nice list!

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Nielsen Starts Measuring Effectiveness of Mobile Ads | Digital - Advertising Age

Nielsen Starts Measuring Effectiveness of Mobile Ads | Digital - Advertising Age | Higher Ed Mobile | Scoop.it
nielsen will start measuring the effectiveness of mobile ads by polling users.
JohnAyers's insight:

"Mobile insights and data critical as we move forward". 

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13 Customer Experience Trends to Watch in 2013

13 Customer Experience Trends to Watch in 2013 | Higher Ed Mobile | Scoop.it
2012 was a very active year for customer experience management. I expect 2013 to be an even more robust year as we move deeper into the Era of CX Professionalism. Here are 13 CX trends to keep an e...
JohnAyers's insight:

I could really scoop this in about 10 other categories...as CX is quickly becoming the #1 topic of discussion. Mobile in higher ed can make good use of the information, if understood, aI'm implemented properly. Powerful collaboration of data, tech, mrktg savvy, ux and more!

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Amr Lotfy's curator insight, March 5, 2013 1:46 PM

surveys are declining!!

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The pros and cons of responsive Web design - Mobile Commerce Daiy - Web site development

The pros and cons of responsive Web design - Mobile Commerce Daiy - Web site development | Higher Ed Mobile | Scoop.it
JohnAyers's insight:

Thanks to bobjohnsonblog... For sharing this...

 

Responsive design websites can help make your web content work better as the number of people visiting on smartphones continues to increase. But responsive design is not a magic cure for whatever ails your site, particularly if your site suffers from great quantities of little-used content.

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MediaPost Publications Super Bowl Ads On Mobile Don't Encourage Brand Interaction 02/05/2013

MediaPost Publications Super Bowl Ads On Mobile Don't Encourage Brand Interaction 02/05/2013 | Higher Ed Mobile | Scoop.it
Super Bowl Ads On Mobile Don't Encourage Brand Interaction - 02/05/2013
JohnAyers's insight:

Mobile usage during the SuperBowl study not only shows some data, but it also indicates that the far reach of mobile is becoming news in an of itself. As higher ed moves to mobile tools the user will be part of the marketing puzzle. Yes, brand engagement, mobile spend, ROI, all still being work on and worked out - but - it's been said before, but worth saying again. Mobility is a game changer. Hang on for the ride.

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Mobile Ad Revenues Will Top $11.4 Billion In 2013, Up 19% On 2012. India, China And Display Fuelling The Boost | TechCrunch

Mobile Ad Revenues Will Top $11.4 Billion In 2013, Up 19% On 2012. India, China And Display Fuelling The Boost | TechCrunch | Higher Ed Mobile | Scoop.it
The growing popularity of free mobile content -- largely in the form of apps -- is having a big impact on mobile advertising, the route that many developers and publishers are taking to monetize that content.
JohnAyers's insight:

Will this Boost be fueled by user comfort of the mobile platform, their confidence in the financial landscape, or their own pocketbook?

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How mobile shopping will improve in the future - Mobile Commerce Daily - Multichannel retail support

How mobile shopping will improve in the future - Mobile Commerce Daily - Multichannel retail support | Higher Ed Mobile | Scoop.it
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