During her final semester in college, recent University of Wisconsin – Madison alumna Amanda Senkbeil used a combination of her coding knowledge, Google Maps and a third-party app developer to create her own...
Thank you for following up on this. mStoner - you are doing the work I wish I had the time/resources to do. It is such an important aspect of the next step in HigherEd and the convergence of digital, social and yes mobile.
The CASE Social Media blog explores trends and best practices in the use of social media in educational advancement.
In this CASE post, the truth has emerged. One's identity is social, digital and to some degree a marketing aspect of who you are. I would add that this is precisely what it is for an entity, including a corporation, an individual, and yes, a higher ed institution.
MMA's Greg Stuart: Let The 'Age Of Mobile' Begin - 12/13/2012
Great POV and observations on the growth of mobile. We are more mature in our understanding and comfort level of the screens we access content. Data will help to confirm for marketers the behavioral shifts of the user And guide further deployment of communication strategies in the mobile platform.
With the holidays fast approaching, Craig Grannell quizzes the web industry’s finest about the essential books you should be giving to that special designer or developer in your life, or devouring yourself while stuffed full of mince pies...
A colleague shard this with me and had to share its further. Nice list!
2012 was a very active year for customer experience management. I expect 2013 to be an even more robust year as we move deeper into the Era of CX Professionalism. Here are 13 CX trends to keep an e...
I could really scoop this in about 10 other categories...as CX is quickly becoming the #1 topic of discussion. Mobile in higher ed can make good use of the information, if understood, aI'm implemented properly. Powerful collaboration of data, tech, mrktg savvy, ux and more!
Responsive design websites can help make your web content work better as the number of people visiting on smartphones continues to increase. But responsive design is not a magic cure for whatever ails your site, particularly if your site suffers from great quantities of little-used content.
Super Bowl Ads On Mobile Don't Encourage Brand Interaction - 02/05/2013
Mobile usage during the SuperBowl study not only shows some data, but it also indicates that the far reach of mobile is becoming news in an of itself. As higher ed moves to mobile tools the user will be part of the marketing puzzle. Yes, brand engagement, mobile spend, ROI, all still being work on and worked out - but - it's been said before, but worth saying again. Mobility is a game changer. Hang on for the ride.
The growing popularity of free mobile content -- largely in the form of apps -- is having a big impact on mobile advertising, the route that many developers and publishers are taking to monetize that content.
Will this Boost be fueled by user comfort of the mobile platform, their confidence in the financial landscape, or their own pocketbook?
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