"What are sites really doing with your personal data? A new visual rating system is here to help
The online syndicate Disconnect has joined forces with Internet nonprofit Mozilla and a team of designers to demystify web privacy for the masses. Their weapon of choice? A visual rating system that pops up in your browser bar. Since reading the fine print on how your personal information gets used is time-consuming and confusing, which is why you don’t do it. As a result, average web surfers (Hi!) has absolutely no idea what information sites are mining for, or how they use it. That’s where the icons come in."



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It will be interesting to see which privacy icon effort takes off.
ACT has recently introduced App Privacy Icons: http://actonline.org/act-blog/archives/2674.
And an article earlier this year highlighted a project by Yale students where they created privacy icons similar to the Creative Commons icons: http://boingboing.net/2012/05/08/privacy-icons-similar-to-creat.html