My daughter needed a little bit of prodding to pick which colleges she wanted to tour over spring break. When she showed me a list of universities ranked by a tool offered through her school, her boyfriend warned, "Be careful with those ranking websites." I waited for him to tell us that rankings don’t measure individual fit or other things that really matter. But then he said something unexpected: "Because if a college knows you really want to come, they’ll give you less financial aid." Whoa...What? Where did he hear that?