"What are sites really doing with your personal data? A new visual rating system is here to help
The online syndicate Disconnect has joined forces with Internet nonprofit Mozilla and a team of designers to demystify web privacy for the masses. Their weapon of choice? A visual rating system that pops up in your browser bar. Since reading the fine print on how your personal information gets used is time-consuming and confusing, which is why you don’t do it. As a result, average web surfers (Hi!) has absolutely no idea what information sites are mining for, or how they use it. That’s where the icons come in."