"Today [the Association for Competitive Technology] launched the App Privacy Icons – the newest feature of [the] App Trust Project. These icons are part of a broad campaign to provide developers with resources to demonstrate easy-to-understand transparency about the privacy settings and features of their apps.
In the increasingly competitive world of mobile apps, savvy consumers are making purchasing decisions that include whether and how an app collects or shares information about them. This industry-led measure – an eight-month collaborative effort by developer groups, designers, parents, and policymakers – provides consumers the information they need to make informed purchasing decisions. The icons provide simple yet informative transparency into the data collection and sharing practices of mobile apps, so that customers can quickly assess the apps they want to buy."