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Facebook change les règles du jeu. Encore.

Facebook change les règles du jeu. Encore. | High Tech, SEO and Social Media | Scoop.it
Facebook change le design des pages personnelles, modifiant la Timeline et quelques fonctionnalités au passage. À quand ces changements pour les marques?

Via coup d'oeil, Valerie Payotte, Cecile Verdier
RAKOTOMANGA Anja's insight:

Et oui, je suis facebook et je suis côté en bourse. Maintenant, je change de forme comme je change de place. Le tout sans demander votre avis à vous les utilisateurs

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Valerie Payotte's curator insight, January 12, 2013 5:02 AM

Ça y est vous êtes bien habitués a la nouvelle Timeline de Facebook? Surprise! Ils ont décidé de tout changer ENCORE!! Faudra penser a refaire la photo couverture pour certains... Fini les mises en avant sur deux colonnes et tout plein d'autres belles surprises histoire de nous proposer une nouvelle Timeline.

Kévin - Imag'in Créa Graph's comment, January 12, 2013 5:27 AM
Un avantage, c'est que s'ils se débrouillent bien, il mettrons ça en place quand il sera temps de changer ma couverture souhaitant la bonne année :D Ah Facebook :D
Mais j'attend encore un peu avant de faire quoi que ce soit car Facebook à visiblement convoquer la presse pour le 15 janvier O_o alors affaire à suivre
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Smartphone duel Samsung Galaxy S5 vs Sony Xperia Z2

Smartphone duel Samsung Galaxy S5 vs Sony Xperia Z2 | High Tech, SEO and Social Media | Scoop.it
Smartphone duel Samsung Galaxy S5 vs Sony Xperia Z2 Each Smartphone have their own strong points : When Sony Z had an impressive design that are very liked ! Giving very charming style and the material feels quality and this smartphone is appreciated in market in terms of... #duel #galaxy #s5
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The need for SEO in 2014

The need for SEO in 2014 | High Tech, SEO and Social Media | Scoop.it

SEO in 2014 will be more comprehensive than ever before. Learn how to align your strategies for better ranks in 2014.

 

Read More: http://splashsys.com/blog/how-to-fuel-your-seo-in-2014/


Via Antonino Militello
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oconnorandkelly's curator insight, December 19, 2013 12:48 PM

#smarterbiz

Bart van Maanen's curator insight, December 24, 2013 7:04 AM

Door de vele wijzigingen bij Google (maar ook bij Facebook) is optimalisatie (SEO) van online activiteiten nodig. Zeker als je weinig advertentiebudget hebt en je nog resultaten wil krijgen in de organische zoekresultaten.

 

Hier een opsomming van wijzigingen bij Google dit jaar:

• Panda — January 22, 2013
• Panda — March 14, 2013
• Penguin 2.0 — May 22, 2013
• “Payday Loan” Update — June 11, 2013
• Hummingbird — August 20, 2013
• Penguin 2.1 (#5) — October 4, 2013

 

Dat betekent dat je een consistente strategie moet hebben om te zorgen dat je content en je diensten onder de aandacht blijven komen.

Prerna Thakur's curator insight, January 10, 2014 12:12 AM

Great tips !!

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La curation ? Marc Rougier de Scoop.it l’explique en vidéo

La curation ? Marc Rougier de Scoop.it l’explique en vidéo | High Tech, SEO and Social Media | Scoop.it

Dans cette interview vidéo, Marc Rougier, fondateur de Scoop.it, nous explique ce qu’est la curation, à quoi ça sert et comment s’en servir pour développer sa notoriété sur le web…

 

 

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In Search of SEO? Have Content, Be Social

In Search of SEO? Have Content, Be Social | High Tech, SEO and Social Media | Scoop.it

"One of the first questions clients always ask is about SEO. How do we drive SEO to be found on Google.

 

While the traditional SEO items I mention above are important, I usually take clients down a different route. This route covers two areas. 

 

Their content strategy and marketing efforts as well as their Social Media, Curating and Sharing strategy"


Read more at: http://www.business2community.com/content-marketing/search-seo-content-social-0700431#!oM5zp


Via Antonino Militello
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Are Simple Images The Best Social Media Content?

Are Simple Images The Best Social Media Content? | High Tech, SEO and Social Media | Scoop.it
A few weeks ago in St. Louis, I was having lunch with two friends -- Gabe Lozano, the CEO of LockerDome.com, and Sierra Cook, the brand manager for Anheuser-Busch’s Bud Light Platinum.

Via Level343
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Level343's curator insight, October 17, 2013 10:50 PM

In recent years, smart digital marketers have begun to understand that social media is actually a content play – content that is relevant, in tune with audiences, and timely (as real-time marketing has become essential). But the accepted notion ofcontent, at least since roughly 2008 or so, has typically been elaborately crafted marketing programs that are perhaps based within a whiz-bangFacebook app and designed to engage consumers at a deeper level by ultimately offering them something. The thing is, these cost money, ranging from $5,000 – $150,000 to build, depending on the bells and whistles, as well as whatever the ultimate promotion may be.

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Are You Wasting Time Worrying About SEO Keywords?

Are You Wasting Time Worrying About SEO Keywords? | High Tech, SEO and Social Media | Scoop.it
If you are watching your website’s rankings for a handful of keywords, and not traffic quality, sales and other conversions… you're doing it wrong.

 

Ahead of the Curve

This was written back in April of 2013, but seems especially relevant now. With the launch of Google's Hummingbird algorithm, many search marketers are just now discovering that natural language searches are where it's at.  A few smarter SEO providers already got it...

 

Read it here: http://kercommunications.com/seo/wasting-time-worrying-about-keywords/


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Avoir une bonne réputation sur le web

Avoir une bonne réputation sur le web | High Tech, SEO and Social Media | Scoop.it

Se faire connaître sur le web n'est pas chose facile et peut prendre du temps (d'ailleurs tout sur le web prend du temps comme le netlinking ou toute autre campagne). Mais pourquoi se faire une visibilité sur le web ? La prolifération des réseaux sociaux a entraîné une augmentation de la notion de e-réputation car on peut actuellement découvrir une personne grâce aux in formations qui y sont affichées, et c'est même devenue une habitude de "checker" sur internet tel ou tel personne afin de voir son identité. Cette recherche sur le web d'une personne est plus pratiqué chez les recruteurs dans les métiers du web qui avouent effectuer une recherche sur l'identité des postulants avant de prendre un décision. Y a pas photo: l'e-réputation est bien une notion importante à prendre en compte en ces temps de tout-numérique.

Définition de l'e-réputation

Alors c'est quoi l'e-réputation? Et bien, l'e-réputation c'est la manière dont on est vu sur le web. En clair, c'est la façon dont les internautes vous perçoit, que vous soyez une personne morale ou physique. Cette identité numérique est importante du fait que les gens se baseront dessus pour avoir une première estimation de qui vous êtes. Cette identité est essentiellement constitué des informations que vous divulguez sur les réseaux sociaux, et sur le web en général (forums, blogs, etc.).
Alors que faire pour avoir une bonne e-réputation? Voici deux conseils que je vous donne volontiers et cela gratuitement (merci qui?)

Présence sur les réseaux sociaux

Comme ce qui a été dit dans la définition, l'e-réputation est principalement basé sur les réseaux sociaux. Il vous faudra donc une présence. Cependant, votre présence ne devra pas juste être une présence pour être présent. Dans les bancs de l'école, ceux qui avaient eu cette attitude ont bien eu une réputation, mais pas la meilleure.
A votre présence devra donc s'ajouter une activité, une activité qui se traduit par une interaction avec les autres membres. D'ailleurs, la base des réseaux sociaux est l'interaction, le partage, le conseil, bref tout ce qui est interaction quoi. Ce sont donc des plateformes de choix pour se faire un nom dans votre domaine de prédilection.
Attention toutefois à ce que vous publiez sur ces réseaux sociaux car ces publications sont par défaut "publiques" c'est-à-dire visible par tous. Évitez donc d'insultez votre actuel/ancien boss si vous êtes travailleur, ou évitez les publications à contenu privée pour boss et patrons.

Présence sur les blogs

Dis moi chez qui tu écris, et je dirais comment tu es perçu.

Plusieurs blogs proposent de devenir contributeur. C'est excellent moyen pour débuter car vous n'aurez plus besoin de vous créer une audience qui est déjà présente. De plus c'est du gagnant-gagnant car si vous vous faîtes de la visibilité, le blog, lui, se fera du contenu à présenter à ses lecteurs.
Sinon, si vous ne trouvez pas des blogs proposant cette opportunité de devenir contributeur, vous pourrez toujours contacter les blogs les plus populaires de votre secteur et leur proposer de vous interviewer. Ce ne sera pas certes facile au début car il faudra que vous ayez un truc intéressant à raconter du genre "J'ai trouvé un excellent moyen de faire grimper mon e-répuation, et j'aimerais vous partager mes techniques" ou "J'ai réussi à créer un moteur à eau, et le principe c'est blabla blabla".
Et si jamais vous calez sur les deux points précédents (faut dire que n'avez de chance), vous pouvez toujours créer un blog sur votre domaine d'expertise. Cette option vous fera décoller plus rapidement tant que vos articles seront de bonne qualité et intéressant.

D'autres idées pour améliorer voter e-réputation? Et si on en parlait autour d'un verre de limmonade?

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» Why the Google Ranking Factors You Think Matter, Don’t

» Why the Google Ranking Factors You Think Matter, Don’t | High Tech, SEO and Social Media | Scoop.it

You've probably heard thousands of times that links are the most important ranking factor. And if youre like most SEOs, you believe that links are always the most important ranking factor, and if you want to rank, you should always start with the highest correlated factors on Mozs list.Im here to tell you that this is not how Google works...Read more: http://www.searchenginepeople.com/blog/why-the-google-ranking-factors-you-think-matter-dont.html


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From Unbreakable Codes To Incredible New Computers, Quantum Technology ... - Business Insider

From Unbreakable Codes To Incredible New Computers, Quantum Technology ... - Business Insider | High Tech, SEO and Social Media | Scoop.it
Business Insider
From Unbreakable Codes To Incredible New Computers, Quantum Technology ...
Business Insider
How small can we shrink down transistors? How many of those transistors can we cram onto a computer chip?
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Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign | High Tech, SEO and Social Media | Scoop.it

The key to developing a successful strategic marketing plan begins by re-evaluating your marketing and content development plans.

 

Here's how to make social media, SEO, analytics, blogging, and content development work together synergistically.

 

Read More: http://searchenginewatch.com/article/2258738/Social-SEO-Content-How-to-Create-a-Potent-Integrated-Marketing-Campaign


Via Antonino Militello
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Michael's comment, September 26, 2013 2:50 AM
Again I think you found a great article and your insight is spot on. I think the article sums up the communications mix quite well, especially the importance of evaluating a campaign. I think too often it is easy to plan an extensive campaign but forget about evaluating it - evaluation is the time to see what worked/didn't work and improve on it for the next campaign so it is obviously critically important.
Sam Wilkinson's comment, September 26, 2013 4:18 AM
I have to agree with michael, you articles and insights are awesome. With this article I like the emphasis on measuring a campaigns success as it is often the part of a campaign where marketers can learn the most .
Blake Holmes's comment, September 26, 2013 6:21 AM
This article was great and furthered my undertstanding of the importance of planning and evaluating when creating an Integrated Marketing campaign. Also the idea of measuring objectives is crucial to gauge whether or not a campaign is successful or not.
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15 Ways To Get More Social Shares For Your Content

15 Ways To Get More Social Shares For Your Content | High Tech, SEO and Social Media | Scoop.it
You can’t help but feel that little rush of jealousy when you see a just-average piece of content getting tons of shares, likes and tweets. What’s that post got that yours doesn’t?

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Facebook change les règles du jeu. Encore.

Facebook change les règles du jeu. Encore. | High Tech, SEO and Social Media | Scoop.it
Facebook change le design des pages personnelles, modifiant la Timeline et quelques fonctionnalités au passage. À quand ces changements pour les marques?

Via coup d'oeil, Valerie Payotte, Cecile Verdier
RAKOTOMANGA Anja's insight:

Et oui, je suis facebook et je suis côté en bourse. Maintenant, je change de forme comme je change de place. Le tout sans demander votre avis à vous les utilisateurs

more...
Valerie Payotte's curator insight, January 12, 2013 5:02 AM

Ça y est vous êtes bien habitués a la nouvelle Timeline de Facebook? Surprise! Ils ont décidé de tout changer ENCORE!! Faudra penser a refaire la photo couverture pour certains... Fini les mises en avant sur deux colonnes et tout plein d'autres belles surprises histoire de nous proposer une nouvelle Timeline.

Kévin - Imag'in Créa Graph's comment, January 12, 2013 5:27 AM
Un avantage, c'est que s'ils se débrouillent bien, il mettrons ça en place quand il sera temps de changer ma couverture souhaitant la bonne année :D Ah Facebook :D
Mais j'attend encore un peu avant de faire quoi que ce soit car Facebook à visiblement convoquer la presse pour le 15 janvier O_o alors affaire à suivre
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Nvidia unveils Project Shield, an Android-based gaming system capable of running Unreal Engine 4

Nvidia unveils Project Shield, an Android-based gaming system capable of running Unreal Engine 4 | High Tech, SEO and Social Media | Scoop.it
Nvidia plans to release its own dedicated game console dubbed Project Shield. The "pure Android" device was announced at the chipmaker's CES 2013 press conference and was announced using a tech demo...
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Why Guest Posting and Blogging is a Slippery Slope

Why Guest Posting and Blogging is a Slippery Slope | High Tech, SEO and Social Media | Scoop.it

Google's Webspam Team has been telegraphing for nearly a year that they are coming after sites that are using guest posting tactics at scale. You've heard comments from Google's Head of Webspam, that's Matt Cutts. You've seen comments on the Google Webmaster blog. You've heard them talk about it at conferences. If you're not getting the message, they are sending it directly to all of the folks in the SEO world that guest posting and guest blogging are targets for webspam in the future...

 

Read on: http://moz.com/blog/guest-posting-blogging-slippery-slope-whiteboard-friday


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Looking for SEO? Create Content, Be Social

Looking for SEO? Create Content, Be Social | High Tech, SEO and Social Media | Scoop.it

"One of the first questions clients always ask is about SEO. How do we drive SEO to be found on Google?

 

While the traditional SEO items I mention above are important, I usually take clients down a different route. This route covers two areas. Their content strategy and marketing efforts as well as their social media, curating and sharing strategy".

 

Read More: http://www.huffingtonpost.com/daniel-newman/looking-for-seo-create-co_b_4371957.html


Via Antonino Militello
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Tuhin Hmmad's curator insight, December 7, 2013 2:13 PM

Awesome!

 

Market Immersion's curator insight, December 9, 2013 3:14 PM

One answer to an ongoing question....

9Dotstrategies's curator insight, December 10, 2013 4:48 AM

Creating Quality, Informative Contents and Be Social for SEO Prospective?

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Life of an SEO: Before, After & Beyond Penguin 2.1 [Infographic] | Daily SEO Tip

Life of an SEO: Before, After & Beyond Penguin 2.1 [Infographic] | Daily SEO Tip | High Tech, SEO and Social Media | Scoop.it

Penguin 2.1 algorithm updates from Google have taken the SEO world by storm! Professionals dealing with optimisation have to rethink their strategies


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Bonnie Burns's curator insight, November 27, 2013 11:28 AM

Penguin 2.1 algorithm updates from Google have taken the SEO world by storm! Professionals dealing with optimisation have to rethink their strategies to incorporate the new inputs and changes. How much have things changed in the SEO scenario post Penguin 2.1? Here’s a look at the various aspects of search engine optimisation with the associated changes.

Molchester Ltd SEO's curator insight, November 29, 2013 10:38 AM

Penguin, Panda, Hummingbird - whatever next?

www.molchester.co.uk

www.seoreselleruk.co.uk 

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Hummingbird: The New Google Search Algorithm Affects 90% of Web Sites

Hummingbird: The New Google Search Algorithm Affects 90% of Web Sites | High Tech, SEO and Social Media | Scoop.it
MENLO PARK, California (Reuters) - Google Inc has overhauled its search algorithm, the foundation of the Internet's dominant search engine, to better cope with the longer, more complex queries it has been...

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Robin Good's curator insight, September 27, 2013 3:29 PM



Google has announced this week that its web search engine is now being driven by a new algorithm, officially known as Hummingbird.


The transition to the new algo took place sometime during August, and it affects approximately 90 percent of worldwide searches.


The Hummingbird algorithm focuses on understanding the meaning of more complex inquiries, according to comments from Google's senior VP of search, Amit Singhal. 


Read more: http://www.reuters.com/article/2013/09/26/net-us-google-search-idUSBRE98P11O20130926 


FAQ on Google Hummingbird: http://searchengineland.com/google-hummingbird-172816 


Check whether your web site was positively or negatively affected with Fruition: http://fruition.net/google-penalty-checker-tool/ 




Neil Ferree's curator insight, September 27, 2013 5:50 PM

Social Shares is the New SEO. The more Social Shares your Authorship creates, the better your Authority becomes.


If this article was useful, please share it.

jmwakasege's comment, September 28, 2013 8:27 AM
Thank you for the heads up, though we need content is the king in this era. With changes like this.
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What is the Difference Between High Quality and Low Quality Guest Posts? - Seo Sandwitch Blog

What is the Difference Between High Quality and Low Quality Guest Posts? - Seo Sandwitch Blog | High Tech, SEO and Social Media | Scoop.it
High Quality Vs Low Quality guest posts- spot the difference and do not overuse it as a link building tactic.

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Suzen Pettit's comment, October 21, 2013 1:13 PM
Great article, when it comes to blog posts content is always king.
AlainBKK's curator insight, October 22, 2013 4:24 AM

 Will your post on that topic will be a High Quality or Low Quality?

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Is Technology Making Our Lives Easier... Or Just Adding More Stress? - Huffington Post

Is Technology Making Our Lives Easier... Or Just Adding More Stress? - Huffington Post | High Tech, SEO and Social Media | Scoop.it
Huffington Post
Is Technology Making Our Lives Easier... Or Just Adding More Stress?
Huffington Post
In our day and age, technology is omnipresent and an integral part of our lives.
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LinkedIn Still Rules As The Top Job Search Technology Tool, Survey Says - Forbes

LinkedIn Still Rules As The Top Job Search Technology Tool, Survey Says - Forbes | High Tech, SEO and Social Media | Scoop.it
LinkedIn Still Rules As The Top Job Search Technology Tool, Survey Says Forbes According to a new survey of job seekers, hiring managers, recruiters and HR executives, close to 100% of job seekers use LinkedIn as their number one social media site...
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Local SEO - Content Optimization for Local Page (Infographic) - Seo Sandwitch Blog

Local SEO - Content Optimization for Local Page (Infographic) - Seo Sandwitch Blog | High Tech, SEO and Social Media | Scoop.it
How to create a perfectly optimized local page? Find an infographic that explains the essentials of optimizing content for higher local rankings.

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Removing Google Penalties: When and How the Link Disavow Tool Works

Removing Google Penalties: When and How the Link Disavow Tool Works | High Tech, SEO and Social Media | Scoop.it
Can using Google’s link disavow tool help remove penalties? Yes, the company says. But when it comes to manual penalties, disavowing links alone isn’t enough. With algorithmic penalties, there may be a time delay involved.

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Robin Good's curator insight, April 9, 2013 2:58 PM



If you have been hit by a Google penalty, whether "manual" or "algorithmic" here is some useful information for you.


Danny Sullivan reports on how the link disavow tool works and what you should expect from it, in terms of how much time it takes for the tool to process your submission as well as how much time you should wait to see some benefit to your site.


Useful info, clearly explained. Bravo Danny. 8/10


Full article: http://searchengineland.com/how-google-disavow-link-tool-remove-penalties-154928



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Etude 2013 sur les facteurs du classement sur Google

Etude 2013 sur les facteurs du classement sur Google | High Tech, SEO and Social Media | Scoop.it
Uniquement basée sur l'algorithme de Google, cette étude permet de découvrir des données intéressantes pour qui veut améliorer son classement sur Google.
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Réseaux sociaux : les marques y sont, pas la relation client - Relation Client Magazine

Réseaux sociaux : les marques y sont, pas la relation client - Relation Client Magazine | High Tech, SEO and Social Media | Scoop.it
Relation Client Magazine Réseaux sociaux : les marques y sont, pas la relation client Relation Client Magazine Même si plus de la moitié des marques disposent d'un lien sur leur site renvoyant vers leur page Facebook, seules 2% proposent un espace...

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Lydia Gracia's curator insight, January 17, 2013 2:50 PM

Erreur de la part des marques, car le commentaire du client est précieux, et pas que les bons, si vous voyez ce que je veux dire...

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Is Your Business Ready For Social Search?

Is Your Business Ready For Social Search? | High Tech, SEO and Social Media | Scoop.it

2012 saw a big shift in many search engines towards a more social search.

 

With Google’s search engine integrating more social information from Google+ and other social networks, and Facebook’s plans to introduce new social search features, 2013 should lead to an even more social SEO strategy.

Social search uses the social network activity from the person performing the search to deliver more personalized and relevant search results.

Find Out More: http://www.business2community.com/social-media/is-your-business-ready-for-social-search-0375269

 


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Martin (Marty) Smith's curator insight, January 14, 2013 9:50 AM

Social Search changes a lot of things you may not realize such as:

* The rhythm and schedule of your content creation.
* How, where and why you share content. 
* Who you follow, curate in and reference.

* How you treat "evergreen" content.

* How you gather User Generated Content (UGC).

 

These last two bullets aren't covered extensively in the linked article. Evergreen content, the content you've had up forever and that defines your business vertical, needs to "pop" on social nets or it begins to decay in value. 

This need for "constant updates" increases the importance of UGC. The ability to review or add to your content gives your website the best content it can't "buy" and UGC helps content update more frequently, increase shares and generally make YOUR content OUR content and that is what you want. 

If you don't have a comments or review block on your content add it. It isn't enough to just include a "comments" block, you must respond when people share content (always with appreciation since only 1% of your traffic is willing to share) and reward those willing to give you some of their time in order to create content on your website. . 

What About Trolls?
People worry about negative UGC, sometimes called trolls. Yes you will get some people saying nasty things. Never defend against such an attack. To defend is to lose, instead be appreciative of the content and empathetic to any legitimate issue. If someone says you are stupid they reduce the legitimacy of their content. Don't thank them for calling you an idiot, but let them know you will look into whatever issue caused the attack. 

Consider such an offer an open loop. Never leave loops open for long. Make sure you post a more definitive response in 24 to 48 hours. Here is where published guidelines are very important. If someone just calls you an idiot with no substance your guidelines should say that such a non-specific attack is considered inappropriate and you have the right to remove. 

Personally, I don't ever like to remove anything. If some attacks in a non-specific I am a jerk way. I respond by not being a jerk and provide my personal email or cell where they can discuss their feelings with me personally (they almost never do). 

The tricky part to an online attack is to NOT personalize and recognize that attacks are part of the poker you are playing. Stay in the game and go all in if you need to and you turn an attack to a benefit.  Remember:

* Empathy isn't agreement.

* LISTEN more than you talk. 
* Never defend or be defensive (it is a loser's game).

* Trolls will isolate themselves by their behavior.