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Rescooped by Amith Pulla from Public Relations & Social Media Insight
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6 Ways to Build Trust with Social Media

6 Ways to Build Trust with Social Media | High-Tech Marketing | Scoop.it

These six goals can be game changers for businesses and are all attributes that can be reinforced through the strategic use of social media.

 

One of the most valuable aspects of a solid social media engagement strategy and online presence is having the ability to build trust with consumers.


We have been writing a lot about that recently, whether its in the financial industry, the world of healthcare, or any vertical for that matter.  


Authenticity is key, and social media tools and platforms can help companies make authentic connections with their customers if they are used in the right way.


The 2014 Edelman Trust Barometer (from their annual global study) is out now, and it breaks down 16 specific attributes that businesses can improve on to build trust....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 24, 2014 1:51 AM

Integrity and engagement are critical qualities for trust building.

Dev's curator insight, January 27, 2014 4:51 AM

Good Read

Rescooped by Amith Pulla from MarketingHits
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How To Become a Conversationalist on Twitter

How To Become a Conversationalist on Twitter | High-Tech Marketing | Scoop.it

Twitter is growing on a daily basis and people are trying to figure out strategies that work in terms of marketing and exposure. It is easy to reach people on Twitter, because people can reach customers directly. If that isn’t enough, you can easily campaign to get more followers. Forbes recently discussed how the most successful for of marketing on Twitter is starting conversations with people. Branding has become less about telling people what to do, such as buying products and clicking on links, and more about creating genuine relationships through honest conversations.

 


Via Brian Yanish - MarketingHits.com
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Social Sales Link's curator insight, January 22, 2014 8:51 AM

Most people share content and RTand maybe mention someone- but the realationships on twitter really occur w/ conversations!

Darius Douglass's curator insight, January 22, 2014 11:26 AM

Pretty basic,  just be yourself

Michael Koehler's curator insight, January 24, 2014 2:15 AM

Engaging is a must. 

Rescooped by Amith Pulla from Online Marketing Resources
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9 Search & Social KPIs To Start Tracking Right Now

9 Search & Social KPIs To Start Tracking Right Now | High-Tech Marketing | Scoop.it
If you don’t measure what you’re doing in search and social media, how do you know if what you’re doing is working? How do you know if you’re helping or hurting your business—or having no effect whatsoever?

Via Pedro Da Silva
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Rescooped by Amith Pulla from Public Relations & Social Media Insight
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70 percent of online shopping to happen over smartphones: Study

70 percent of online shopping to happen over smartphones: Study | High-Tech Marketing | Scoop.it

About 70 percent consumers are expected to use their smartphones for shopping in the coming year, a new study has revealed.

 

The study conducted by research firm IDC found that 69 percent of respondents agree that the smartphone is a critical tool for shopping and is going to transform the shopping experience. It was also revealed that about seven in 10 respondents checked prices using their smartphones, and five in 10 said that they checked reviews from their smartphones.

 

The research found that one in five survey respondents bought from a competitor while they were shopping in a retail store this holiday season, while one in three purchased much more online versus in a retail store this year compared to last year. The research analysed the app and mobile Web activity of over 10,000 smartphone users during the holiday shopping season and Amazon came on top with more consumer accessing its app while brick-and-mortar retailers lagged behind....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 21, 2014 3:17 AM

Need any more evidence of the importance of a mobile marketing strategy?

t1solarsystem's curator insight, January 21, 2014 4:44 AM
San Diego Solar San Diego Solar is a one of the largest installer company of solar energy systems in San Diego, California installing various solar panel systems like photovoltaic, solar water heating and solar efficiency solutions like air conditioning, heating and insulation for utilizing the solar energy of the sun. http://t1solar.com/
FRANK FEATHER ~ Business Futurist's curator insight, January 21, 2014 2:50 PM

NOTE: This does not mean 70% of online sales. Much of it is price checking.

Rescooped by Amith Pulla from visualizing social media
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Pinterest, Twitter, Facebook, Instagram, Google+, LinkedIn: Social Media Stats [INFOGRAPHIC]

Pinterest, Twitter, Facebook, Instagram, Google+, LinkedIn: Social Media Stats [INFOGRAPHIC] | High-Tech Marketing | Scoop.it

Perhaps you’re looking to maximise visibility and brand awareness of your exciting new startup, and (wisely) feel that social media could be the best and most efficient way to do this. But with Twitter, Facebook, Instagram, Pinterest and so many platforms to choose from, where do you get started?

Which network is right for you?

Help is at hand, courtesy of this infographic from Leverage, which provides a snapshot of key statistics data for Pinterest, Twitter *, Facebook, Instagram, Google+ and LinkedIn.


Via Justin Menard, Lauren Moss
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ConfluenceSocialMarketing's curator insight, January 25, 2014 10:34 AM

Great infographics on the various networks.

Ewa Sulima's curator insight, January 28, 2014 5:34 AM

Brief and clear! Worth taking a glance!

Siri Anderson's curator insight, February 1, 2014 9:14 AM

What if these were stats instead about "number of children immunized," "mentoring hours," "released prisoners education opportunities." sigh

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20 Quick Content Marketing Tips Every Blogger Should Know

20 Quick Content Marketing Tips Every Blogger Should Know | High-Tech Marketing | Scoop.it
Content marketing doesn’t have to be a catch-all phrase for all things corporate or boring. As a small business owner, you can leverage the power of content marketing just by doing things right on your blog. Here are 20 tips to get you started.

Via Brian Yanish - MarketingHits.com
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Build Experiences Instead of Just Products - Brian Solis

Build Experiences Instead of Just Products - Brian Solis | High-Tech Marketing | Scoop.it

Music is the one thing that accompanies me on my journeys, experiences, as well as my adventures in writing. While earbuds deliver sound, they do not deliver the essence of the song, the waves of sound, nor the soul of the artist. At the same time, I have a hard time justifying the need to buy overly expensive headphones just to enjoy music the way it was written or meant to be heard.


Via Fabrizio Faraco
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Fabrizio Faraco's curator insight, January 21, 2014 11:40 AM

One day I was shopping for headphones and I stumbled across SOL Republic, a new company that sang to me beyond the sound. What struck me was more than the design or the sound. It was the company’s message that stopped me from looking further, “If it sounds good it feels good. We are music lovers committed to change the world one listener at time.”

Needless to say, I bought the headphones straightaway. I was both surprised and not so surprised when I learned that the company was started by a few dear friends. I couldn’t wait to hear the story behind the company. On this episode of Revolution, I welcome Seth Combs, CMO and co-founder of SOL Republic.

Rescooped by Amith Pulla from Social Media, SEO, Mobile, Digital Marketing
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The 3 Awesome Advantages of Inbound Marketing

The 3 Awesome Advantages of Inbound Marketing | High-Tech Marketing | Scoop.it

3 of the coolest and most awesome advantages of inbound marketing.


Via Kamal Bennani
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