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Les marques ne peuvent plus faire l'impasse sur le cross-canal

Les marques ne peuvent plus faire l'impasse sur le cross-canal | high tech, innovation & business | Scoop.it

On pourrait presque dire qu'il ne s'agit plus d'un choix mais d'une nécessité : s'ils veulent continuer à répondre aux attentes et besoins de leurs clients, les marchands doivent intégrer leurs nouveaux modes de consommer. Mais cela ne demande pas qu'une transposition sur les différentes plates-formes.


Via Nicolas Prigent
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smartphone adoption growing 10x faster than PC business in the 1980's

smartphone adoption growing 10x faster than PC business in the 1980's | high tech, innovation & business | Scoop.it

The rate of iOS and Android device adoption has surpassed that of any consumer technology in history.  Compared to recent technologies, smart device adoption is being adopted 10X faster than that of the 80s PC revolution, 2X faster than that of 90s Internet Boom and 3X faster than that of recent social network adoption. 

 

Five years into the smart device growth curve, expansion of this new technology is rapidly expanding beyond early adopter markets such as such as North America and Western Europe, creating a true worldwide addressable market.

 

Overall, Flurry estimates that there were over 640 million iOS and Android devices in use during the month of July 2012.


Via Philippe J DEWOST
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Why Quora Is Wikipedia's Worst Nightmare

Why Quora Is Wikipedia's Worst Nightmare | high tech, innovation & business | Scoop.it

If the buzz in Silicon Valley is to be believed, the decade-old compendium of common knowledge Wikipedia could very well be replaced in the near future by a startup run by ex-Facebookers.


Instead people will be visitingQuora, a San Francisco-based$400 million startup that's basically an extremely flexible and powerful question-and-answer site, because Quoradelivers new and relevant content in addition to having a giant database of information.

Here is why:


Via Philippe J DEWOST
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Les consommateurs ne font-ils qu’acheter sur les sites marchands ?

Les consommateurs ne font-ils qu’acheter sur les sites marchands ? | high tech, innovation & business | Scoop.it

La nouvelle édition de l’étude Smart shopping, menée en septembre 2012, a permis de constater que 49% des internautes français se rendent au moins une fois par semaine sur des sites marchands. Ils sont même 31% à le faire plusieurs fois par semaine. Malgré cette fréquentation, seuls 10% achètent chaque semaine sur Internet. L’écart entre ces deux indicateurs souligne l’importance des sites marchands dans le quotidien des Français.


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a YCombinator partner experiences 6 months mobile email absolute diet

a YCombinator partner experiences 6 months mobile email absolute diet | high tech, innovation & business | Scoop.it

Worth a full read on his blog :

 

Six months ago I deleted email from my phone by unlinking my Gmail account from the iPhone Mail app. Technically I could still check my email using Safari but I use 1Password to manage my passwords and the experience on mobile requires several,...


Via Philippe J DEWOST
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