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Video storytelling: conflict is a must have in biz stories

Video storytelling: conflict is a must have in biz stories | Leadership Advice & Tips | Scoop.it
Why do so many videos made by companies fall flat? In many cases, it's because they lack the essential component of storytelling - conflict.

Via Karen Dietz, Bobby Dillard
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Marianne Hart's curator insight, February 25, 2014 10:00 AM

Always remember the storytelling elements, no matter who you are working with.

Kim Zinke (aka Gimli Goose)'s curator insight, February 26, 2014 12:39 AM

This article made so much sense to me that I had to sit down and listen to the podcast right away.  Here's some comments that stood out for me:

  • Brands are struggling.  What's missing is conflict.

  • Need to inject conflict without damaging the brand.

  • Too many provide a false picture – everything is wonderful.

  • Have to (provide and) overcome the conflict or the listener won’t like it.

  • Conflict – get as close as possible to death.

  • Conflict – best kind of universal truth.


How to find your org/brands conflict?  Need to take a softer look at the notion of conflict (the term conflict brings up certain imagery, feelings).  Conflict is simply something to overcome.  Ask yourself - do we want to be a company who wants to overcome things?


There's also a great made-up example (Donut Corp) provided of how an organization could find it's conflict.

Lauren Scime's curator insight, February 26, 2014 10:57 AM

Brilliant article really nails it!

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The Conscious Lifestyle: A Leader Must Look and Listen and Know How to Resolve Conflicts (Part 2)

The Conscious Lifestyle: A Leader Must Look and Listen and Know How to Resolve Conflicts (Part 2) | Leadership Advice & Tips | Scoop.it
If you examine the rise of a typical leader, the ability to look and listen decreases as power increases. That's a trend you need to be aware of. At the outset, a future leader often rises out of a (Dr.
Cruise Line Class's insight:

Outstanding insight from Deepak Chopra!

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