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Agencies Use Content, Case Studies to Generate Leads

Agencies Use Content, Case Studies to Generate Leads | High Impact Marketing | Scoop.it
Generating leads and bringing in new business are top priorities for US agencies, and digital plays a major role in those efforts.
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Pack Facebook Advertising With Your Email List For a Bigger Punch

Pack Facebook Advertising With Your Email List For a Bigger Punch | High Impact Marketing | Scoop.it
Get the most out of Facebook Advertising, and the most out of your email list, by using them together.
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Your Facebook Posts, Gift-Wrapped In Identity, Will Soon Be Given To Marketers | TechCrunch

Your Facebook Posts, Gift-Wrapped In Identity, Will Soon Be Given To Marketers | TechCrunch | High Impact Marketing | Scoop.it
Facebook knows what you talk about, just like Twitter. But its edge is that it also knows who you are.
codyvest's insight:

Unfortunately, Facebook is playing favorites again, but more data becomes available daily.  We are staying up on the latest avaialable data, hopefully we can incorporate this into drill social soon (vestadvertising.com/drillsocial)

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Infographic: How To Get Your Content Shared | Digital Buzz Blog

Infographic: How To Get Your Content Shared | Digital Buzz Blog | High Impact Marketing | Scoop.it
codyvest's insight:

How does your content get shared?  Depends on the platform.

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Facebook ads need clear conversion paths, immersive platforms

Facebook ads need clear conversion paths, immersive platforms | High Impact Marketing | Scoop.it
I always find myself in the position with new clients of having to convince them to revisit Facebook as a viable conversion tool.
codyvest's insight:

The key to getting Facebook to lift sales is to have a clear sense of the conversion funnel and an immersive model.

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Facebook Tests Silent Auto-Play For User Videos In Mobile Feed, Foreshadowing Video Ads | TechCrunch

Facebook Tests Silent Auto-Play For User Videos In Mobile Feed, Foreshadowing Video Ads | TechCrunch | High Impact Marketing | Scoop.it
In a test that could make News Feed more engaging and pave the way for video ads, Facebook's mobile feed will start auto-playing user-uploaded videos in-line when they're scrolled over for a small subset of US iOS and Android users.
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Browse The Web 'Minority Report' Style With Leap Touch for Chrome - OMG! Chrome!

Browse The Web 'Minority Report' Style With Leap Touch for Chrome - OMG! Chrome! | High Impact Marketing | Scoop.it
A new extension for Google Chrome enables gesture-based web-browsing using the Leap Motion controller, a cheap USB motion tracker for Mac & PC.
codyvest's insight:

An excellent idea for impressing clients.  A web page developed to work specifically with this $80 device giving people a memorable experience without the hassle of new software dev.

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SEO Beats PPC and SMM for Lead Generation (Infographic)

SEO Beats PPC and SMM for Lead Generation (Infographic) | High Impact Marketing | Scoop.it
Check out this great infographic to find out why search engine traffic is better than both PPC campaigns and social media marketing!
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Infographic: The Conversation Prism v4 | Digital Buzz Blog

Infographic: The Conversation Prism v4 | Digital Buzz Blog | High Impact Marketing | Scoop.it
codyvest's insight:

A nice visual landscape of the Social space.

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