Perspectives
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Perspectives
The best way to understand something as complex as communication is to see it from diverse points of view.
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No, Consumers Are Not In Control

No, Consumers Are Not In Control | Perspectives | Scoop.it
A myth, the late British philosopher Alan Watts once wrote, “is an image in terms of which we try to make sense of the world.” To that end, marketers have imagined any number of illusions to explain the current state of their disrupted profession. The most fashionable of these traverse the Internet as memes. None more so than the fiction that “consumers are in control.”The logic behind this lore goes something like this: digital systems have shifted the balance of power from sellers of goods and
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Why Facebook is for ice buckets, Twitter is for Ferguson - Digiday

Why Facebook is for ice buckets, Twitter is for Ferguson - Digiday | Perspectives | Scoop.it
Facebook's aspires to be a veritable news provider, but Twitter remains the hard-news king.
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Why Great Ideas Always Come In the Shower (and How to Harness Them)

Why Great Ideas Always Come In the Shower (and How to Harness Them) | Perspectives | Scoop.it
It's happened to all of us--you're in the shower and inspiration strikes. You struggle to remember when you get out. Sometimes you're successful, other times, maybe not--but why is the shower such a prime place for inspiration? Let's take a look, and see how you can harness that brilliance other times, too.
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Are We Making Money At Digital Marketing – Or Losing It?

Are We Making Money At Digital Marketing – Or Losing It? | Perspectives | Scoop.it
Digital marketing has long been heralded as the promised land for brands everywhere. In fact, Magna Global recently issued a report indicating that digital media spend is expected to increase by $20 billion to $140 billion, or 27 percent of the global market, this year. This isn’t a surprise, given the expectations of incandescent brand […]
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Why it's tough for digital folks to become CMOs

Why it's tough for digital folks to become CMOs | Perspectives | Scoop.it
“You can name less than ten digital people who become digital CMOs – what does it tell you?”
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We need to start talking about digital overload for our children

We need to start talking about digital overload for our children | Perspectives | Scoop.it
We’ve had to be on guard to protect the media diet of our children for a long time now, argues author Michael Harris. But the stakes when we fail to do so are becoming higher.
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Why the Anti-Obamacare Ads Backfired so Spectacularly | Neurobonkers | Big Think

Why the Anti-Obamacare Ads Backfired so Spectacularly | Neurobonkers | Big Think | Perspectives | Scoop.it
Last year America witnessed some of the most cringe inducing political advertising campaigns of all time, in which the Koch Brothers attempted to convince young Americans to boycott Obamacare. The videos showed a doctor turning into a creepy Uncle Sam waving a speculum during a gynaecological exam ...
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Ad fraud has a Chicken Little problem - Digiday

Ad fraud has a Chicken Little problem - Digiday | Perspectives | Scoop.it
While talk about ad fraud borders on the hysterical these days, there's also been some resistance to how the ad fraud story is told and who's telling it.
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Scientists are beginning to figure out why conservatives are…conservative

Scientists are beginning to figure out why conservatives are…conservative | Perspectives | Scoop.it
Ten years ago, it was wildly controversial to talk about psychological differences between liberals and conservatives. Today, it's becoming hard not to.
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Why Anti-Obamacare Ads Actually Increased Obamacare Enrollment

Why Anti-Obamacare Ads Actually Increased Obamacare Enrollment | Perspectives | Scoop.it
Opponents of the Affordable Care Act outspent Obamacare's proponents 15-to-one, but they might have been funding their rivals' cause. 
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Infographic: How social media has changed PR and journalism

Infographic: How social media has changed PR and journalism | Perspectives | Scoop.it
Fifty-two percent of PR pros say journalists fact-check with them less often since the emergence of social media. Read on for more interesting findings.
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Journalists Accuse White House of Politically-Driven Suppression of News | Broadcasting & Cable

Journalists Accuse White House of Politically-Driven Suppression of News | Broadcasting & Cable | Perspectives | Scoop.it
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Confessions of a journalist moonlighting as a native ad writer: 'I'm not proud' - Digiday

Confessions of a journalist moonlighting as a native ad writer: 'I'm not proud' - Digiday | Perspectives | Scoop.it
The latest in Digiday's Confessions series explores a journalist's love-hate relationship with native advertising.
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How collaborative social blocking could bring sanity to social networks

How collaborative social blocking could bring sanity to social networks | Perspectives | Scoop.it
Platforms such as Twitter have been curiously uneager to deal with harassers, trolls and other online ne'er-do-wells. Glenn Fleishman on the latest third-party tools created to bring power back to the users.
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The Website Experience Consumers Value Most [Infographic]

The Website Experience Consumers Value Most [Infographic] | Perspectives | Scoop.it
Web Sites - Most US consumers (52%) say high performance is the quality they value most in website experience, according to a recent report from Limelight Networks.
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The End Of The Unique Selling Proposition?

The End Of The Unique Selling Proposition? | Perspectives | Scoop.it
Brands need to fashion their products round their viewpoints rather than looking to drive preference around their features. And that’s led me to wonder whether, as strategists, our goal is no longer to position brands in relation to function but rather to platform brands as promoters of a worldview, even a world change. In essence, to ditch the Unique Selling Proposition in favor of the Unique Brand Perspective.
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Serving Everyone Means Serving No One—and Other Truths About Customer-Centricity

Serving Everyone Means Serving No One—and Other Truths About Customer-Centricity | Perspectives | Scoop.it
Customer Relationships - Meeting every need of every customer sounds customer-centric, but it ends up being just the opposite. Here's a look at what being customer-centric really means.
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A big myth about connectivity in the developing world, busted

A big myth about connectivity in the developing world, busted | Perspectives | Scoop.it
Almost everyone on earth has a mobile phone, if you believe the mobile industry's data on active mobile connections. Just take a look at the numbers for "mobile penetration" from GSM Association (GSMA), a trade group for mobile operators: The numbers map well onto figures released by the International Telecommunications Union, a United Nations agency. But just because...
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What the Internet Can See From Your Cat Pictures

What the Internet Can See From Your Cat Pictures | Perspectives | Scoop.it
Calling attention to “the wave of decreased privacy for all,” a professor has used cat pictures to build a site showing the locations of the cats and their owners.
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Scarlett Johansson's New Movie Is Based on One of the Biggest Scientific Myths of All Time | RealClearScience

Scarlett Johansson's New Movie Is Based on One of the Biggest Scientific Myths of All Time | RealClearScience | Perspectives | Scoop.it
The reviews aren't yet in for Scarlett Johansson's new movie Lucy, but a single viewing of the trailer is enough to give the film a resounding
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Meet the Online Tracking Device That is Virtually Impossible to Block

Meet the Online Tracking Device That is Virtually Impossible to Block | Perspectives | Scoop.it
A new kind of tracking tool, canvas fingerprinting, is being used to follow visitors to thousands of top websites, from WhiteHouse.gov to YouPorn.
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7 awesomely geeky YouTube channels you can learn something from | memeburn

7 awesomely geeky YouTube channels you can learn something from  | memeburn | Perspectives | Scoop.it
You'll often hear people bemoaning the fact that great inventors like Vint Cerf and Sir Tim Berners Lee have given us amazing tools in the shape of ...
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Brazil-Germany World Cup Game Is Most-Tweeted Sports Event

Brazil-Germany World Cup Game Is Most-Tweeted Sports Event | Perspectives | Scoop.it
The FIFA World Cup has just helped Twitter break its own record, again. The dramatic Brazil vs Germany semi-final match last night scored a whopping 35.6 million tweets, breaking the... Keep reading →
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