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HigherEd Technology 2013
What's happening in web 2.0 & technology in higher eduction
Curated by Vicky Hennegan
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Rescooped by Vicky Hennegan from Social Media Resources & e-learning
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A Blueprint for the Video Content Marketing Revolution

A Blueprint for the Video Content Marketing Revolution | HigherEd Technology 2013 | Scoop.it

Fueling the fire of the video content marketing revolution is the growing use of mobile devices by Americans. According to a study by the Pew Research Center’s Internet and American Life Project, more than half of all Americans now own a smartphone, and 34 percent own a tablet, up from four percent only two years earlier. Mobile Internet use is through the roof, with more and more consumers turning to their mobile devices for all kinds of things — to engage with brands and businesses, connect with friends and colleagues, make purchases, seek information, play games and even document their lives.


Via Stefano Principato, AlGonzalezinfo
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Stefano Principato's curator insight, August 30, 2013 10:22 AM

Create a visual representation of your brand.

AlGonzalezinfo's curator insight, September 3, 2013 9:57 AM

Excellent resource for communication departments and/or companies that can leverage video as part of their content marketing.

 

From the post:

 

What’s involved in a good video strategy? Now that you have some ideas for the kinds of videos you can create, let’s look at how to plan for and strategize your videos. Many of the steps in creating killer video content probably look familiar because they’re the same tactics you use to create other types of content in your marketing strategy. However, creating great video requires a unique approach in a few key ways. Here are some of the strategies you’ll want to deploy to make your video content remarkable.

 

Read more at http://www.business2community.com/content-marketing/a-blueprint-for-the-video-content-marketing-revolution-0593501#HReLu6VAokBl31uR.99

Rescooped by Vicky Hennegan from Open Ed, MOOCs, OER
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Change MOOC 11 - an introduction and an invitation


Via Paulo Simões, Mohsen Saadatmand
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Rescooped by Vicky Hennegan from Making Learning Personal
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Voice Comments on Google Docs

Voice Comments on Google Docs | HigherEd Technology 2013 | Scoop.it
Jennifer Roberts created a video tutorial on how to use Voice Comments on Google Docs.

Via Barbara Bray
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Barbara Bray's curator insight, April 24, 2013 5:37 PM

I use Google docs to write and also help teachers. This new feature can be a life saver. Check out the video tutorial.

Rescooped by Vicky Hennegan from Educational Technology in Higher Education
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Khan Academy Blends Its YouTube Approach With Classrooms

Khan Academy Blends Its YouTube Approach With Classrooms | HigherEd Technology 2013 | Scoop.it
At least 36 schools nationwide are combining teacher-led lessons with computer-based lectures and exercises using a software program based on Salman Khan’s popular YouTube lessons.

Via Mark Smithers
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