HigherEd Technology 2013
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HigherEd Technology 2013
What's happening in web 2.0 & technology in higher eduction
Curated by Vicky Hennegan
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Rescooped by Vicky Hennegan from Curation, Social Business and Beyond

Content Curation Strategies to Boost your Online Business

This  very informative article was written by Shobha-Atre for Fulltraffic blog

"Content curation can and WILL  play a vital role in advertising your business and providing greater exposure to your products in the market."

Here's what caught my attention - a few takeaways:

Content curation helps in defining a niche target audience and providing content relevant to their needs.

It is a smart and an inexpensive marketing tool that can help in achieving amazing results for your online business.

In addition, it can assist in refining your content and sharing valuable information to provide greater online visibility to your company.

Brand building can be a huge exercise and also challenging for many companies at the same time.

However, with the use of content curation tools, it has become a lot easier to achieve successful branding results.

It saves valuable time and effort of the online users in searching for enormous amount of information on the web.

Content curation is the best method of providing purposeful information that may be extremely useful to the readers in addressing different issues.

Rather than looking at a variety of sources, they can get all the valuable information under one roof that can be immense value for companies.

Besides, it helps them to discover and find all the latest information about your products and services and encourages them to make a final purchase easily.

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

Read full article here: [http://bit.ly/s1py23]

Via janlgordon
Robin Good's comment, December 25, 2011 3:02 AM
Please note that the author of this original post, Shobha Atre, uses images stolen from other web sites, (the one appearing here is an image I have bought and personalized myself with those titles) without providing any credit or attribution. How can this person be a reliable curator if sHe behaves in this way?
janlgordon's comment, December 25, 2011 1:55 PM
Hi robin,
Thank you for pointing this out, I had no idea she used a stolen image in this piece. Will leave this up so you see my response. Taking it down tomorrow, not tweeting it. I don't support anyone who does this.
Rescooped by Vicky Hennegan from Curation, Social Business and Beyond

Want To Be The 'Go-To' Brand in 2012? Curation & Creation is a Must!

Want To Be The 'Go-To' Brand in 2012? Curation & Creation is a Must! | HigherEd Technology 2013 | Scoop.it

This piece was written in May of 2011 by Pawan Deshpande, CEO of HiveFire for cmo.com. I'm curating this on 12/31/11,  my last post for 2011.

Great article, 2012 will be a signicant year for content curation!

Here’s what caught my attention:

****Industry experts and analysts have begun to focus on content curation as a key marketing strategy.

**** “Content curation has emerged as one of the highest potential enterprise tools for B2B marketers to draw and engage specific audiences,” said Susan McKittrick of the Patricia Seybold Group, who has conducted several in-depth reports examining the growth of content curation within the realm of marketing.

In February, 2011, **(It will be interesting to see what these statistics are today as we approach 2012). HiveFire surveyed more than 150 marketing professionals; our data supported McKittrick’s insights:

**Forty-eight percent of marketers are already employing content curation in some form or another

**58 percent of those surveyed who are curating content are mixing both original and third-party content, which solidifies the curator’s credibility among its audience

**Robert Davis, PJA Advertising’s senior vice president of digital marketing, believes that employing a content-curation strategy--in particular, curating third-party content--is essential for increasing a brand’s influence and position as a thought leader in its space.


**You need to put yourself into the mindset of a publisher by writing blog articles, producing podcasts, and authoring e-books and whitepapers.

**It helps marketers find, highlight, build on, and share relevant, timely information of keen interest to an audience.

****Curated content becomes the source information for lead nurturing, social media engagement, thought leadership positioning, community cultivation, and drawing organic search traffic.”

**When creating content for your brand, you are helping to educate your prospects only through vendor content.

**Without content from outside experts and peer groups, they are left on their own, out of your reach, to find it themselves.

**While most marketers understand the need to produce content, there is more that can be done to position your brand as the “go-to” source for your industry.

**Curation can help marketers produce and share better, prospect-engaging content by presenting a broader selection of peer, vendor, and expert sources in the context of a company’s brand.

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

Read full article here: [http://bit.ly/rOEnZG]

Via janlgordon
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Rescooped by Vicky Hennegan from Curation, Social Business and Beyond

Curation Plays A Major Role in Successful Content Strategy - Here's Why

Curation Plays A Major Role in Successful Content Strategy - Here's Why | HigherEd Technology 2013 | Scoop.it

This is an interesting article by Byron White, Founder of IdeaLaunch.

I love the way the author has positioned curation as a key element in content marketing strategy. He says that curation starts with the selection process of the right articles, then researching the assets of the competition.

In addition to adding context, also part of the process is learning how much content you need, how frequently to publish it and which channels of distribution, (social especially) required to capture organic market share.

Having said that, here are a few things the author said and my comments:

He says -"Who will win the content curation war of the web? The race to transform to high-quality publishing is officially on. It’s time to gather ideas, develop stories and publish quality content that keeps readers (and customers) coming back for more".

I say, I don't  think it's a war, I think it's an evolution, I think there will be many winners, it's not a race

He says, "We’ve all heard the expression Content is King. After all, content is the fuel behind the social media revolution currently sweeping the Web. Close examination of the art world, however, offers a solid case that curation, not content, may in fact be the ruler online."

I say:  I think it's a combination of both, original and curated content are both ruler online. I don't think it's either or.

What do you think?

Here's what caught my attention:

**The skill and savvy of a Content Strategist is equally as important as your Director of Marketing these days.

**Getting the right content to the right prospects at the right time is the key to content marketing success.


****But in the end, it’s not content that’s king. Instead, it’s the impact that the content has on us long after we pass it by.

****Great content is hard to create, curate, optimize and distribute. But when it all comes to together, it is the catalyst that makes your business better. And better than that.

Curated by Giuseppe Mauriello and Jan Gordon

[read full article http://j.mp/sPZqzu]

Via Giuseppe Mauriello, Robin Good, janlgordon
Martin Gysler's comment, December 21, 2011 7:46 AM
I have downloaded the free eBook, thanks for the share!
Shirley Williams (appearoo.com/ShirleyWilliams)'s comment, December 21, 2011 10:33 AM
Nice find. Thank you for sharing.
janlgordon's comment, December 21, 2011 5:56 PM
Robin Good
This piece is excellent - thanks for sharing it!!