This piece was written by my friend and fellow curator, Beth Kanter for socialmediatoday. It's one of the best articles because she really understands Pinterest and is using it effectively.
Here's what she had to say:
My Pinboards on Pinterest...
Pinterest is a virtual pinboard where you can organize and share images and videos you discover on the web. Think of it as social network of visuals – where you can find images from other people with the same interest or use it to curate your own visual “interest space.”
The clean interface and simplicity of its features make it easy to use and gives you a calm feeling which perhaps accounts for its popularity.
**At first glance, the site attracts people interested in using it for non-work interests, such as wedding planning, decorating, scrapbooking, and family photos, but brands and nonprofit professionals are also using it to curate information related to professional and organizational topics in a visually pleasing way.
****But if you want to be successful, you must curate and share relevant content.
Selected by Jan Gordon covering "Pinterest Watch" For more articles, tips, strategy and resources. Find out what others are doing.
Read full article here: [http://bit.ly/xNUU6H]