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HigherEd Technology 2013
What's happening in web 2.0 & technology in higher eduction
Curated by Vicky Hennegan
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Rescooped by Vicky Hennegan from HigherEd Technology 2013
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How to Curate Addictive Content & Build a Loyal Following

How to Curate Addictive Content & Build a Loyal Following | HigherEd Technology 2013 | Scoop.it

Jeff Bullas wrote this piece and as always, he gives you some great ideas on how to strategically use content that adresses the needs of your audience.

 

He refers to blogging but the same applies when you're curating content and using 10 different addictive types of content that attracts readership like a magnet. 

 

This is when:

 

**You're providing solutions through content that addresses their pain points 

 

**When you consistently add your knowledge and expertise to the mix, you can become the "Go To Portal" for your subscribers.

 

Excerpt:

 

"One thing to keep in mind is that every business or reader has day to day challenges and problems that they want help in solving. Helping people find solutions and ideas is an easy way to provide addictive content"

 

Here are a few addictive content types.

 

**When you look at these and the others, be thinking about ways you can use these themes to find and curate content for your audience.

 

Mega Lists

 

**A long list of tips, tactics and answers that provide people with a resource that maps out many ideas that they can go back to as a reference have proven to work well.

 

Research

 

**The latest research provides signposts for future planning and validates and lends credibility to strategies.

 

**Research does need to be presented with well formatted articles that allow skimming and scanning for “time poor” excecutives!

 

****Bullet points, screen shots and subtitles are all important elements to provide easy reading.

 

Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"

 

Read full article: [http://bit.ly/w1LWFC]


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Twitterology: A New Science? Could This Reveal Vital Info for the Future?

Twitterology: A New Science? Could This Reveal Vital Info for the Future? | HigherEd Technology 2013 | Scoop.it

Great article written by Ben Zimmer, a former On Language columnist for The New York Times Magazine, executive producer of VisualThesaurus.com & Vocabulary.com.  This appeared on Sunday in The New York Times

 

"For researchers, Twitter provides virtually limitless data about language in action."

 

Here are a few gems:

 

**Twitter is many things to many people, but lately it has been a gold mine for scholars in fields like linguistics, sociology and psychology who are looking for real-time language data to analyze.

 

**Twitter’s appeal to researchers is its immediacy — and its immensity.

 

**Regardless of how unserious Twitter exchanges may appear on the surface, linguists are discovering that Twitter can help uncover truths about our social interactions that are quite serious indeed.

 

James W. Pennebaker, a social psychologist at the University of Texas who pioneered the text-analysis program often used in this kind of research, warns that positive and negative emotion words are the “low-hanging fruit” in such studies, and

 

**that deeper linguistic analysis should be explored to provide a “richer, more nuanced view” of how people present themselves to the world.


But even if we can’t expect Twitter to be an unerring emotional barometer, it is proving extremely valuable for understanding how language varies among different demographic groups.

 

 

Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"

 

Read full article: http://nyti.ms/rT1w9O

 



Via janlgordon
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Rescooped by Vicky Hennegan from Curation, Social Business and Beyond
Scoop.it!

How to Curate Addictive Content & Build a Loyal Following

How to Curate Addictive Content & Build a Loyal Following | HigherEd Technology 2013 | Scoop.it

Jeff Bullas wrote this piece and as always, he gives you some great ideas on how to strategically use content that adresses the needs of your audience.


He refers to blogging but the same applies when you're curating content and using 10 different addictive types of content that attracts readership like a magnet. 


This is when:


**You're providing solutions through content that addresses their pain points 


**When you consistently add your knowledge and expertise to the mix, you can become the "Go To Portal" for your subscribers.


Excerpt:


"One thing to keep in mind is that every business or reader has day to day challenges and problems that they want help in solving. Helping people find solutions and ideas is an easy way to provide addictive content"


Here are a few addictive content types.


**When you look at these and the others, be thinking about ways you can use these themes to find and curate content for your audience.


Mega Lists


**A long list of tips, tactics and answers that provide people with a resource that maps out many ideas that they can go back to as a reference have proven to work well.


Research


**The latest research provides signposts for future planning and validates and lends credibility to strategies.


**Research does need to be presented with well formatted articles that allow skimming and scanning for “time poor” excecutives!


****Bullet points, screen shots and subtitles are all important elements to provide easy reading.


Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"


Read full article: [http://bit.ly/w1LWFC]


Via janlgordon
more...
No comment yet.