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HigherEd Technology 2013
What's happening in web 2.0 & technology in higher eduction
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A Blueprint for the Video Content Marketing Revolution

A Blueprint for the Video Content Marketing Revolution | HigherEd Technology 2013 | Scoop.it

Fueling the fire of the video content marketing revolution is the growing use of mobile devices by Americans. According to a study by the Pew Research Center’s Internet and American Life Project, more than half of all Americans now own a smartphone, and 34 percent own a tablet, up from four percent only two years earlier. Mobile Internet use is through the roof, with more and more consumers turning to their mobile devices for all kinds of things — to engage with brands and businesses, connect with friends and colleagues, make purchases, seek information, play games and even document their lives.


Via Stefano Principato, AlGonzalezinfo
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Stefano Principato's curator insight, August 30, 2013 1:22 PM

Create a visual representation of your brand.

AlGonzalezinfo's curator insight, September 3, 2013 12:57 PM

Excellent resource for communication departments and/or companies that can leverage video as part of their content marketing.

 

From the post:

 

What’s involved in a good video strategy? Now that you have some ideas for the kinds of videos you can create, let’s look at how to plan for and strategize your videos. Many of the steps in creating killer video content probably look familiar because they’re the same tactics you use to create other types of content in your marketing strategy. However, creating great video requires a unique approach in a few key ways. Here are some of the strategies you’ll want to deploy to make your video content remarkable.

 

Read more at http://www.business2community.com/content-marketing/a-blueprint-for-the-video-content-marketing-revolution-0593501#HReLu6VAokBl31uR.99

Rescooped by Vicky Hennegan from Curation, Social Business and Beyond
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Curation Plays A Major Role in Successful Content Strategy - Here's Why

Curation Plays A Major Role in Successful Content Strategy - Here's Why | HigherEd Technology 2013 | Scoop.it

This is an interesting article by Byron White, Founder of IdeaLaunch.


I love the way the author has positioned curation as a key element in content marketing strategy. He says that curation starts with the selection process of the right articles, then researching the assets of the competition.


In addition to adding context, also part of the process is learning how much content you need, how frequently to publish it and which channels of distribution, (social especially) required to capture organic market share.


Having said that, here are a few things the author said and my comments:


He says -"Who will win the content curation war of the web? The race to transform to high-quality publishing is officially on. It’s time to gather ideas, develop stories and publish quality content that keeps readers (and customers) coming back for more".


I say, I don't  think it's a war, I think it's an evolution, I think there will be many winners, it's not a race


He says, "We’ve all heard the expression Content is King. After all, content is the fuel behind the social media revolution currently sweeping the Web. Close examination of the art world, however, offers a solid case that curation, not content, may in fact be the ruler online."


I say:  I think it's a combination of both, original and curated content are both ruler online. I don't think it's either or.


What do you think?


Here's what caught my attention:


**The skill and savvy of a Content Strategist is equally as important as your Director of Marketing these days.


**Getting the right content to the right prospects at the right time is the key to content marketing success.

 

****But in the end, it’s not content that’s king. Instead, it’s the impact that the content has on us long after we pass it by.


****Great content is hard to create, curate, optimize and distribute. But when it all comes to together, it is the catalyst that makes your business better. And better than that.


Curated by Giuseppe Mauriello and Jan Gordon


[read full article http://j.mp/sPZqzu]


Via Giuseppe Mauriello, Robin Good, janlgordon
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Martin Gysler's comment, December 21, 2011 7:46 AM
I have downloaded the free eBook, thanks for the share!
Shirley Williams (appearoo.com/ShirleyWilliams)'s comment, December 21, 2011 10:33 AM
Nice find. Thank you for sharing.
janlgordon's comment, December 21, 2011 5:56 PM
Robin Good
This piece is excellent - thanks for sharing it!!
Rescooped by Vicky Hennegan from HigherEd Technology 2013
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How to Curate Addictive Content & Build a Loyal Following

How to Curate Addictive Content & Build a Loyal Following | HigherEd Technology 2013 | Scoop.it

Jeff Bullas wrote this piece and as always, he gives you some great ideas on how to strategically use content that adresses the needs of your audience.

 

He refers to blogging but the same applies when you're curating content and using 10 different addictive types of content that attracts readership like a magnet. 

 

This is when:

 

**You're providing solutions through content that addresses their pain points 

 

**When you consistently add your knowledge and expertise to the mix, you can become the "Go To Portal" for your subscribers.

 

Excerpt:

 

"One thing to keep in mind is that every business or reader has day to day challenges and problems that they want help in solving. Helping people find solutions and ideas is an easy way to provide addictive content"

 

Here are a few addictive content types.

 

**When you look at these and the others, be thinking about ways you can use these themes to find and curate content for your audience.

 

Mega Lists

 

**A long list of tips, tactics and answers that provide people with a resource that maps out many ideas that they can go back to as a reference have proven to work well.

 

Research

 

**The latest research provides signposts for future planning and validates and lends credibility to strategies.

 

**Research does need to be presented with well formatted articles that allow skimming and scanning for “time poor” excecutives!

 

****Bullet points, screen shots and subtitles are all important elements to provide easy reading.

 

Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"

 

Read full article: [http://bit.ly/w1LWFC]


Via janlgordon, Vicky Hennegan
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Rescooped by Vicky Hennegan from Curation, Social Business and Beyond
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How to Curate Addictive Content & Build a Loyal Following

How to Curate Addictive Content & Build a Loyal Following | HigherEd Technology 2013 | Scoop.it

Jeff Bullas wrote this piece and as always, he gives you some great ideas on how to strategically use content that adresses the needs of your audience.


He refers to blogging but the same applies when you're curating content and using 10 different addictive types of content that attracts readership like a magnet. 


This is when:


**You're providing solutions through content that addresses their pain points 


**When you consistently add your knowledge and expertise to the mix, you can become the "Go To Portal" for your subscribers.


Excerpt:


"One thing to keep in mind is that every business or reader has day to day challenges and problems that they want help in solving. Helping people find solutions and ideas is an easy way to provide addictive content"


Here are a few addictive content types.


**When you look at these and the others, be thinking about ways you can use these themes to find and curate content for your audience.


Mega Lists


**A long list of tips, tactics and answers that provide people with a resource that maps out many ideas that they can go back to as a reference have proven to work well.


Research


**The latest research provides signposts for future planning and validates and lends credibility to strategies.


**Research does need to be presented with well formatted articles that allow skimming and scanning for “time poor” excecutives!


****Bullet points, screen shots and subtitles are all important elements to provide easy reading.


Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"


Read full article: [http://bit.ly/w1LWFC]


Via janlgordon
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